Why You Need to Watch “Hits.”

YouTube hits are a form of currency.  Anyone can be famous without a record deal or a colossal corporation backing. All you need to do is get some sort of internet-platform and an audience. This film is the directorial debut of David Cross where he satirizes the narcissistic culture of the millennial generation. The film emphasizes how there are people out there who will do anything to achieve fame and how it can bring you to your own downfall. The kicker is that if you are doing something because you believe that it is for the greater common good, then you may end up being the most famous one of all. That is the secret to becoming famous.

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I watched this movie because I wanted to know why there was a blonde girl with a gun as the movie poster. Why not, right? I was super curious. If that doesn’t want to make you watch the film, then this post will.

The logline that Netflix states about the film is:

“Plumbing the depths of American culture in the Internet age, this mordant comedy takes its humor from the trials of a municipal worker named Dave.”

The description on Wikipedia says, “Municipal worker Dave’s life changes completely when videos of his rants about potholes at City Hall go viral on YouTube.”

Since Netflix and Wikipedia failed to give you a good logline, here is David Zosel’s logline:

“An aspiring narcissistic singer, thirsting for fame cannot handle the attention that her father is receiving for his town hall meeting tantrums on YouTube. As her small town receives attention across the country, she finds that this may be her only opportunity for stardom.”

This film is a dialogue-heavy based film. It is a brilliant satire, and it will make you think and laugh along the way about how ridiculous the world that we live in has become. Everyone in the film wants to be famous for one reason or another. But, the person who achieves fame is the one that doesn’t want to be famous. He just wants a few potholes fixed in his town.

There are three storylines in this film that come together. The daughter, who dreams of being a famous singer and has these constant faux conversations with Ellen in her car. The father, Dave, who goes to weekly town hall meetings to complain, rant and yell at the city council to make a difference in the city. Last, we have Donovan, the leader of a Brooklyn-based “Think Tank” group who wants to exploit Dave’s cause to the rest of the world.

The film explores the ideas of fame, how people want it, get it, and deal with it. Hits satirize the absolutely crazy things that people will do and how fame can change a person, Hits shows us that it can lead to our own downfall humorously.

The film leads up to a very memorable and very controversial ending that will either leave you laughing to the point where you will be rolling on the floor, or you will be in absolute disgust. That is what is so tricky with satires.

Andy Warhol said that in the future, everyone will have their 15 minutes of fame. He never talked about how fame can create an addiction and how it can affect people.

This film is a great Friday night movie, and I highly recommend that you watch it because it explores this recurring issue in our generation’s youth in a light satirical way.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Goosebumps.”

Cold was the night. After stumbling home, I decided to watch Goosebumps because I wanted to watch a fun movie to end my night. I want to suggest a movie that is fun to watch for a whole group of people because after all movies are supposed to be fun as well, right?
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This is an excellent movie for a group of friends to get together and watch. It is an entertaining movie, and everyone will enjoy the ride. It’s funny, humorous, and thrilling enough to keep everyone happy. I always have anxiety about choosing a movie when I am hanging out with a bunch of people because I want everyone to have a good time. I don’t have to worry about people having a good time with this movie because it is so fun and it has something for everyone.

The logline states:

“The upside of his new neighborhood: a bewitching girl. The downside: her dad’s creepy stories come to life.”

When I heard Jack Black in an interview, he said that all the Goosebumps monsters were going to be in the film. Little did I know that he plays a fictionalized version of R.L. Stine. Jack Black is over the top funny in this film. He is just a fireball full of talent, there is not a character type that he can’t do, and there is not a person that he can’t make smile. The film is loosely based on the novels, incorporating all of the mysterious creatures rather than focusing on any stories specifically. I really like this because as an avid fan of the books, all I wanted to see were the creatures, the humor, the thrills, and the plot twists. That is what makes Goosebumps great.

This film is a great film to introduce anyone who is too afraid to explore the horror genre. It is a family horror film that has scares that are tame enough for children and humor that will make adults laugh along as well. It really is a movie for everyone. This movie will make you want to brush the dust off of your old childhood Goosebumps novels on your bookshelf and read them all over again.

Viewer beware you’re in for a scare.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Horns.”

For me, Daniel Radcliffe is relieved of his duties as Harry Potter, and it has been that way for some time. For most people who have not seen him in anything else other than Harry Potter, this would be a good film in his filmography start with, and when you are done watching this film, you will know that he is a phenomenal talent. Horns is a dark fantasy horror film that satirizes religion and provides grim comedy along the way. Most importantly, Horns is the epitome of what monomyth’s (the hero’s journey) are in all forms of storytelling.

The logline states:

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“Accused of murder, Ig Perish wakes up one day to find he’s grown a set of horns — compelling people to confess their sins to him.”

Since Netflix failed to give you a good logline, here is my logline:

“Framed for raping and murdering his girlfriend, Ig Perish discovers newfound paranormal abilities through growing mysterious horns, using them to uncover the actual killer.”

Writing one sentence about a film is very difficult. I would love to have that job at Netflix. Just writing descriptions for cinema.

I woke up this morning and thought that this film was similar to Taxi Driver. Then I thought about it, and nothing compares to Taxi Driver. But, you can see that Ig Perrish and Travis Bickle have similar qualities.

Here is the thing about this film, it is made for cinema buffs. Horns has the feel of a low-budget film twisting and merging the horror and dark humor, creating an impeccable atmospheric dystopian small town that unfolds the story to become more exponentially sinister within each minute of the film. Ig Perrish grows horns for cripes sake. That is satanic as hell. If you are expecting explanations, then you will not enjoy the film. You need to have an open mind for this film, and you need to accept the story as it is being told. If you do that, then you will find yourself being indulged with this darkly humorous film.

This is definitely not your typical movie. It is absolutely crazy. That is why I recommend that you watch it.

Horns is a dogmatic satire with a dash of dark comedy. If you go into this film with zero expectations, then it will be a delightful night for you.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

30 Ads in 30 Days – Ad 30 – Beats.

Jeremy Carson, a Creative Director, based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For my last ad, I chose to do Beats by Dre. Their ads are known for using celebrities to endorse their products. Their brand tone in most of their ads is similar to athletic brands such as Nike, Adidas, and Under Armour, which portray excellence in sports. Rather than doing what Beats does best with pro athletes, why not use Napoleon as an example?

Here is ad 30 of 30.

 

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I’m just a guy with basic photoshop skills. The ad looked way better in my head, and I originally wanted to use Kevin Durant for it too, but he is hurt at the moment. So, Napoleon will do.

 

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

 

 

30 Ads in 30 Days – Ad 29 – Mini Cooper.

Jeremy Carson, a Creative Director, based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I chose to do Mini Cooper. I wanted it to look like a Mini Cooper ad, so I chose a layout from them. My goal in this ad is to talk to couples entering retirement, ages from 40-65. Specifically, these people have more disposable income and do not have children living in their houses anymore, needing a great way to start the next chapter in their lives. A lot of couples renew their vows to celebrate. But, with a Mini Cooper, there is no need for that.

Here is ad 29 of 30.

MC.jpg

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need To Watch “Adult World.”

You can’t escape being naïve no matter how mature you think you are; there is always something you don’t know or understand. Adult World is an honest clash between what being youthful, naïve, and optimistic versus being aged, cynical, and pessimistic.
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The logline states:

“While working at a sex shop to make ends meet, recent college grad Am pursues her dream of becoming a famous poet – and stalks her punk poet idol.”

This film is yet another satire that I am suggesting. This is a story about sheltered kids who have been smothered with praise their whole lives to only step out into the real adult world to realize that their pre-conceived notion about life that they had doesn’t really match up to actual reality.

Emma Roberts, who plays a persistent, annoying, and naïve girl, is at her best in this film. Her biggest dream is to be a famous poet. Yet, that is all she wants to be is famous. Her character doesn’t understand what fame is and the disease that it truly is. She becomes a protégé to John Cusack’s character, Rat Billings, her poet-hero. His role represents the black plague that fame brings to you in your youth. He has become reclusive, cynical, pessimistic, and old despite being a famous poet yet, Amy wants to be exactly like him.

The casting in this film brings a great dynamic to the story. Although Amy is annoying and she isn’t irritating for us to be sympathetic, but to only be portrayed that way for the viewer’s amusement. If people understood this, then I think more people would enjoy the film because that issue is the reason why people either love or hate this film.

If you like Evan Peters and “quiet guy” love stories, where the good nice guy wins in the end then this film is for you. Seriously, the kiss between Evan Peters and Emma Roberts in this film may be one of the best kisses you will see in an indie film.

The most important thing you can learn from this film is that if a person goes through life doing everything for themselves, they will be unhappy. You have to have a more significant cause other than yourself. Amy only writes poetry to show off to other people so she can be famous. Once she learns that she needs to give to a more significant cause other than herself, then she begins to find her enlightenment. You shouldn’t ever do things just for yourself because you will be left broken inside. But, if we find a greater cause to continually give to then we as human beings can see a definite sense of direction in life.

This is a good film for all kinds of people. It is an excellent coming of age satire that keeps you very intrigued during the whole movie. Adult World is fresh and contrasting, and that is why I think you will enjoy it.

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need To Watch “Hick.”

Have you ever wanted to run away from home? Hick is a runaway film starring, Chloe Grace Moretz as the lead, Luli who flees Nebraska to go to Las Vegas. We get a short glimpse of what her family is like on her 13th birthday seeing that she has an alcoholic father and an absent-minded mother both who give her a pistol for her birthday present. Next, she sees a commercial on television, inspiring her to find happiness in Las Vegas. This ensures Luli’s thrilling odyssey, hitchhiking across the country encountering fascinating characters and experiencing life first hand itself.
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The logline states:

“When she runs away to Las Vegas, a Nebraskan teenager needs every ounce of her resilience and humor to overcome the obstacles she encounters.”

Hick is thrilling, humorous, and extremely entertaining. It could be one of the best movies that I have seen in the last nine months. Although it is not clear what Luli learned at the end, I believe that she is not supposed to learn anything because who cares? What is a teenager supposed to learn from her major life experience? This is a significant issue that most viewers have with this film but, it is okay for Luli not to know what she learned or gained. Not every movie needs to have a lesson or show a character change. That is a formula and expectation that has always existed in all forms of storytelling. Don’t you just want to watch someone go through a thrilling adventure?

Chloe Grace Moretz was phenomenal in this film. I believe in due time that she will be our generation’s Audrey Hepburn and a multi-Oscar winner. In fact, she will be more iconic than Miss Holly Golightly. The film is beautifully shot and wonderfully directed. It is a beautiful film that features Oscar winner Eddie Redmayne, sex symbol Blake Lively, Juliette Lewis, and Alec Baldwin. What more can you ask for from a movie?

Chloe Grace Moretz gives Luli this great aura that makes her likable. Her performance is brilliant, making her a strong female lead for films to come in the future. This is a film that will make you think twice about running away or make you want to run away depending on how you look at it because the journey that Luli takes us through is one that we should live vicariously through. It doesn’t matter if she doesn’t learn anything, she is thirteen for cripes sake. If there is anything you need to learn from Hick, enjoy the journey and not the destination.

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need To Watch “The Brass Teapot.”

How much physical and emotional pain do you think you can possibly endure obtaining ridiculous amounts of money? The Brass Teapot is a great Friday night movie that you need to watch when you come home from the bars. The film humors the history of humanity’s ultimate conflict with greed, love, and power. This light comedy will leave you thinking that the grass is not greener with more money to invest in your lawn.
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The logline states:

“An impoverished young couple finds a brass teapot that dispenses cash whenever they feel pain. But how far will they go as the teapot ups the ante?”

Starring Juno Temple and Justin Angarano who play a struggling married couple trying to make ends meet, The Brass Teapot takes you on a ride that tickles the long-lasting fantasy of “what if” money did grow on trees, but with a slight twist.

The main plot point is that the two discover a brass teapot that gives them loads of money whenever they inflict pain on each other physically and emotionally. This is a satirical way of telling the viewer that almost everyone has to make money in an emotional and physically painful way in real life. The more pain that the two can endure, the more money they will receive from the teapot. This sets the final rule for the film.

Justin Angarano does what he can do best in this film, be light-hearted. He brings the voice of reason, being somewhat skeptical of what the teapot can do because he is afraid of what the money will do to him and his wife.

If you go into this film with high expectations, you will notice holes in the movie. But if you go into the film watching it just to have fun, you will find that it is very quirky and humorous. It is a fun ride because it flirts with everyone’s five-year-old fantasy of having access to “unlimited money.” You know what childhood fantasy that I am talking about.

This unique story tells us what it is like to be a good human being. You will want to watch this film towards the end because the film makes you question yourself about what you would do in this situation and how you would change as well. What if it were I in this situation?

This is a fun Friday night film. It will make you appreciate independent movies and make you realize that not all comedies and films need to be made with huge money, stars, and producers.  The Brass Teapot teaches us that greed can be a powerful ally but an even more ferocious enemy.

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Frank.”

What is inside the head, inside of the head? This is a question that we ask about many artists across all mediums of art. Frank is a film that explores that very notion. Michael Fassbender plays the titular character, Frank, a songwriter who is always wearing a papier-mache mask.

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The logline states:

“An aspiring musician joins a band of eccentrics led by an enigmatic singer == who wears a fake head — and his unstable girlfriend.”

Sounds crazy, right? Well, this dark comedy is fantastic. The cherry on top is that Maggie Gyllenhaal plays his unstable girlfriend. She is so phenomenal.

The story is told from Jon, played by Domhnall Gleeson, a keyboardist who joins Frank’s band. When Jon first encounters Frank, he is so intrigued by him that he drops everything that he is doing to join the band. What this film delves into is the subject matter of how people become so intrigued by the “individual” type in our society. We explore the fascination that Jon and his new quirky-weirdo bandmates have with Frank.

We learn that Frank is no different from you and I. He is human like all of us. But, he puts on this mask and creates this alter-ego that enables him to be an artist with the potential of becoming a symbol. It gives him a sense of confidence that he could metaphorically do a cross-over three-point jump shot in the NBA and make it every time like Steph Curry does. The best part is, he never takes the mask off. But, what happens to Frank when he takes it off? Watch the film and find out!

This film works on so many levels because it is so weird. It works as a comedy, a bromance and a memoir.

Breaking away from a conformist society is hard, and that is why it is so hard to be an individual. Following Frank’s development in this film shows us how and why people follow musicians because artists are the people in society who set the norms and trends because they are individuals. People like to follow individuals because it is admirable, and it gives us a sense of inspiration. It is not every day that we quit everything, that we are doing to join a band or to do anything that crazy in regards to being part of a movement led by someone like Frank. More importantly, this film tells you why we like to follow the “individual” and the secret to being a successful “individual” in today’s world. I think that secret is we want to know what is in the head of the artist, inside the head of the individual.

Moreover, my favorite part of this film is how the story tells us how hard it is to be someone like Frank; and that is why most people are too afraid to step outside of the realms of conformity.

 

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “The Dangerous Lives of Altar Boys.”

After seeing Into the Wild for the first time last night, I realized how great of an actor Emile Hirsch is, and I wondered why I haven’t seen him in very many things lately. I decided to write a recommendation one of Emile Hirsch’s earlier films that I cherish very heavily, The Dangerous Lives of Altar Boy’s, a coming of age film that is based on the novel by Chris Fuhrman. The film center’s around four boys making comic books, dealing with the ideals of the Catholic church. Despite being a coming of age film, I genuinely think that this movie is about the new world order versus old world theocracyPicture.

The logline  states:

“Eight-grade Catholic school boys plan a prank on a mean, one-legged nun after she punishes them for having drawn an obscene comic book.”

This film switches from real live action to comic book animation going from reality to the superhero world that the boys in the film create. This makes the film incredibly offbeat, creative, and truthful. This film’s theme is about friendship and bonding together to oppose a common enemy. The story plays so well with the four altar boys because they are incredibly relatable, acting like punk nosed eight graders who cuss and think about girls and superheroes all day long.

It is sporadic that you can see a group of teenaged boys pulls off an excellent acting performance. Emile Hirsch easily carries the entire film, and he does not let the likes of Jodie Foster intimidate him on screen. He holds his own against a two-time Oscar winner. Jodie Foster plays the film’s antagonist who is a nun, which the altar boys hate. But, Kieran Culkin steals the movie in every scene that he is in.

This film has ample conflict and a plot twist at the end, which keeps you engaged. Most importantly, this film will take you back to the stupid crap that you use to do as a kid, making it a perfect blend of comedy and drama. Discover how these four boys create their own world to rebel against their teachings of what the Catholic Church is trying to instill in them while learning that mixing reality and fantasy can stir a pot of trouble.

These four boys represent “progression” and new ideas in the world, so it is exciting to see how they combat their beliefs against theocratic authority. Altar Boy’s is a powerful film and is a must watch for people between the ages of 13 and 17. This film is the 2000’s version of Stand by Me but better because it has a way better ending.

Well, in my opinion.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

30 Ads in 30 Days – Ad 28 – MNUFC Loons.

Jeremy Carson, a Creative Director, based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I choose to do the Minnesota United Football Club, nicknamed the Loons. Their unofficial mascot is the state bird of Minnesota, known for its beautiful voice. They are typically found singing in Northern Minnesota on the lakes, and at every MNUFC game the fans do a lot of singing. The fans are known to sing “Wonderwall,” by Oasis, during every game. Singing this song in the right key is a lot easier to sing in key than it is to sing with a loon. These are all truths. In advertising, if you write a headline with a question, you want to make people think rather than answering “yes” or “no.”

Here is ad 28 of 30.

 

MNUFC.jpg

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Fresh Trends in Advertising and Marketing to Notice: Edition Five.

Tupperware plays a bigger part in the world than we think.

When most think about Tupperware, we perceive an image in our minds of parties thrown in the ‘60s where women would promote the product. But, most don’t know the significant impact that the brand has had in the world’s carbon footprint.

Since their inception in the ‘60s, they have used their products to make a positive impact around us. Not only does Tupperware cut down the world’s carbon footprint, but it cuts down on waste as well. Tupperware’s products have always been driven to increase the mortality of the planet. Never on the surface were Tupperware parties designed to create awareness and profit. Beneath that surface, they were meant to get communities together to help spread awareness about a solution to preventing food waste.

Waste today is destroying our planet through pollution. No Time to Waste has been the brand’s longstanding initiative to reduce food waste around the world. This mission has always been designed to create new, reusable, and sustainable products with better technology to prevent single-use plastic from entering oceans.

Tupperware has been a quiet leader amongst purpose-driven brands, a pioneer ahead of its time. Right now, they have outlined a vision to meet all of the United Nations’ Sustainable Development Goals.

They plan to reach these goals by continuing their longtime collaborator, SABIC to develop new innovative material from mixed plastic waste called circular polymers.

By 2025, their products will be delivered to consumers with biodegradable and compostable materials. With that, they are on pace to eliminate 100% of poly plastic bag waste in the ocean in 2025.

Tupperware is teaming up with the Ellen MacArthur Foundation to bring a global reach. For them to achieve their goals, the partnership will bring awareness for consumers to return their current Tupperware products for them to be recycled and repurposed. When they are returned to their customers, they will receive new products that are made with certified circular polymers. This enhanced return process is the first step in achieving their brand purpose-driven goals to be completed by the United Nations’ Sustainable Development Goals.
Instagram Shopping popular among younger users

What are our distribution channels, and how are they changing? This question has been a mainstay in the marketing world for the past 100 years, and it applies to inventory and point of sale practices.

When generations are changing, trends are as well. An analytics company, GlobalData, reports that close to 40% of shoppers between the ages 16-24 are now using Instagram Shopping to purchase items through the apps advertised posts.

Instagram is a powerful tool for advertisers because of the efficiency, and low costs to promote posts. More and more businesses big and small are using this point of sale advertising method to generate revenue, giving purpose-driven brands more awareness and the ability to get exposure along with their bigger brand counterparts.

Most importantly, it is imperative that purpose-driven brands capitalize on this opportunity due to the shopping habits of the growing demographic. The reason for this ever-increasing trend is because Instagram provides a more personalized advertising and shopping experience.

Abundant resources aren’t needed for purpose-driven brands to invest heavily in boosting their mobile sales, and with a continuing growth from 40% why wouldn’t anyone brand want to seize this opportunity?

Love Planet and Beauty’s initiative in reducing carbon footprint.

Hair, skin, bath, and beauty company, Love Planet and Beauty is a growing company who uses their products to promote reducing the worlds carbon footprint on the rise.

Their mission is to spread its ethical initiative of using responsible ingredients, reducing waste, saving water, and honest footprint counting.

LPB is working toward three new product innovations by 2020, enhancing the health of skin and hair to preserve the beauty of our planet.

They sell vegan products with no chemicals like butane and propane in them, promoting being vegan or vegetarian as well. LPB encourages power showering, having a planet-friendly wardrobe, recycling, purchasing ethical brands other than themselves, and avoiding aerosol products.

LPB’s philosophy is that small acts of taking action to be more environmentally conscious can make a difference, no matter how little it is. They believe it can either start with purchasing their products, recycling, or taking shorter showers.

They have innovated newly developed products such as vegan dry shampoo, fast dry shampoo, and conditioner, and their bottles are even 100% plastic recycled. Every ingredient they use only come from sustainable products and are continuing to do even more so annually on their long journey to protect the planet through enhancing their consumer’s beauty.

Like a successful ethical brand, LPB does not view their consumers as customers, but as people who partner with them to helping them achieve their goals of sustaining our planet’s beauty.

LPB has yet again proven that success comes with a purpose.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo