​Why You Need to Watch “Extract.”

If you want to be part of the cult that will give this comedy a “cult” following, then this film is for you to get on the bandwagon with. In this subtle yet relatable comedy, we see Jason Bateman’s character, Joel Reynolds, the owner of an extract factory, struggle to figure out the differences between doing the right thing and doing the wrong thing because being a victim of temptation feels so right because it is so wrong.  If you’re a fan of Mike Judge (Beavis and Butthead, King of the Hill, Office Space), then this film is for you. We witness hilarious interactions between Joel and many other quirky characters that challenge the idea of his strong morals.
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The logline states:

“His employees are rebelling, and his wife may be having an affair. No one life was going to be easy.”

The quirky characters in this film star Kirsten Wiig as the lonely housewife, Mila Kunis as the sexy con artist, Ben Affleck as the philosophical bartender, T.J. Miller as the goth-rocking metal head who plays in a lot of bands, J.K. Simmons as the ignorant assistant manager, Gene Simmons as the lawyer and David Koechner as the irritating neighbor. Jason Bateman plays the only regular character, and he does a beautiful job balancing the film with all of these hilarious characters providing the movie with his passive aggressive portrayal of a successful business owner.

Now, that is a winning comedic cast if I ever saw one.

There are a lot of storylines that come together in the film. Cindy, played by Mila Kunis, is a sexy drifting con artist who looks to make her next fortune. While Jason Bateman’s character, Joel, is about to sell his company. When a factory accident happens injuring Joel’s best employee, he is on the verge of being sued. Cindy decides to date the injured factory worker and helps him hire a lawyer to help him sue the extract company so she can reap his rewards.  She also applies as a temp worker in the extract factory so she can meet the injured employee. This is where she meets Joel and charms him to death, making him want to cheat on his wife. Joel then gives Cindy a job based on her looks and passion for “extract.” Being tempted by Cindy’s charm, Joel vents to his philosophical bartender, played by Ben Affleck, about his feelings. This is where he consults Joel to hire a gigolo to see if Joel’s wife will cheat on him so that he can get a free pass at Cindy. The hilarity continues to ensue as the story unfolds.

Cindy and Joel mirror each other very well in the film. Joel represents all that is good but yet wants to do wrong whereas Cindy is the complete opposite, trying to do right but doesn’t know how. This comedy teaches us that doing the right thing and being truthful prevails over time, whereas being a lying deceptive cheat may only have short term benefits that bite you in the long run.

This is a great date night, family night, bro night film to watch. Its humor is something only the mind of Mike Judge can create and execute. The characters are loveable, making the film so engaging. This is a phenomenal low-key film that is really fun to watch.

​That is why I am going to make a bold prediction saying that this film is going to be a cult classic, so jump on the bandwagon before everyone else does!

 

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Fresh Trends in Advertising and Marketing to Notice: Edition Four.

Accenture Strategy Managing Director Explains the Rise of Purpose-Driven brands.

Purpose should be the focal point for brands to find success. A strong cause helps improve adding good in society, along with showing consumers what your brand stands for. It is essential for brands to make a relevant connection with their consumers, and to take action towards their purpose.

In a recent interview with Forbes, Bill Theofilou elaborates on the importance of purpose-driven brands and how companies can find success. He believes that purpose is the reason why companies exist and inform every business decision. With a defining tone, Theofilou, suggests that for companies to activate their brand purpose, they need to ask themselves simple questions such as:

Why does the brand exist?

What role does it play in customers’ lives?

What challenges does it solve?

How would the world be different without it?

Nike, Dove, and Lego view their consumers more than just buyers. Instead, they see them as people who invest in a relationship with their brand. Developing meaningful relationships provides authenticity in a day and age where consumers won’t accept anything less. Customers are smart and can easily see if a brand doesn’t follow through on promises, making it more imperative for brands to stick to their initiatives.

Theofilou believes purpose and profit are not mutually exclusive because companies that stand for providing social good have a higher chance of achieving success. If a brand offers a keen perception and connection to consumers, then results can be driven to be even higher than profit-driven brands.

To be effectively fruitful, companies must establish the prerequisite for competitiveness in the market. They need to understand the sense of belonging through a clear purpose to drive engagement, loyalty, and growth.

Theofilou emphasizes that being disingenuine isn’t profitable. A brand’s purpose must be real. Otherwise, people will direct their disposable income elsewhere.

Kellogg’s Partnership with Make No Kid Hungry.

Millions of kids start their school days on empty stomachs because there isn’t enough food at home, or breakfast provided at school.

Kellogg’s doesn’t want to have any kid go hungry before school starts and have been taking the right steps for the past six years to make this vision a reality.

They are passionate about providing nutritious breakfast for hundreds of thousands of kids across the US. Since 2013, Kellogg’s has partnered with No Kid Hungry, a non- profit organization geared towards preventing food insecurity.

With No Kid Hungry, Kellogg’s is making it easier for schools to make free and reduced-priced breakfasts part of the regular school day.

Breakfast provides a child with a full stomach, making it easier for them to concentrate in class versus fighting a growling stomach. With their annual donations of over a million dollars to No Kid Hungry, Kellogg’s can help schools afford to pay for kids to eat breakfast. They firmly believe in this initiative because of the importance of what breakfast can give to a growing child every day.

The company mission is also contributing to Kellogg’s Breakfasts for Better Days cause, committing to help end hunger. This will include the expansion of educational nutrition programs so that millions of children can reach their full potential.

Ethical Brands can be Affordable.

With the misconception that every purpose brand such as TOMS, Patagonia, and Nike are expensive, here are three brands that prove this stigma to be incorrect.

These three brands created business models around being purpose driven, whereas more prominent companies such as Molson Coors, Nike, and Kellogg have had to revert to repurpose themselves to consumers. Hence, making these brands the new wave of entrepreneurial ventures based with purposeful meaning towards providing good to society.

Avocado Green Mattress makes vegan mattresses that consist of organic latex, cotton, and wool. Their purpose is to provide affordable beds made without toxic chemicals.

Cleaning products are filled with chemicals that are harmful to the home. Dropps is trying to change the game, providing natural, affordable cleaning products for every room in your house.

Sex trafficking is becoming a louder and louder issue, and it won’t be quieting off anytime soon. This is why Starfish Project is taking it in their own hands to inspire hope to sex trafficked victims. By purchasing their jewelry customers will contribute to Starfish Project’s community outreach programs. These programs help provide shelter, food, education, and counseling.

This power trio of brands doesn’t take any shortcuts when it comes to their ethics. They make products that stay true to their purpose and are working hard to provide more accessibility to more consumers.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

30 Ads in 30 Days – Ad 27 – Rohto Eye Drops.

Jeremy Carson, a Creative Director, based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I choose to do eye drops. I’m forcing myself to be as simple as possible.

Here is ad 27 of 30.

 

Rhoto.jpg

 

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

30 Ads in 30 Days – Ad 26 – SLIPXSOLUTIONS.

Jeremy Carson, a Creative Director, based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I chose SLIPXSOLUTIONS, a luxury bath mat. This is an absurd product to do an ad for. I wanted to make an ad for a magazine and to make it look and feel like a very old school ad that would break all of the rules. The market I am trying to hit is the millennial female market that likes unnecessary beautiful things. You know, basic girls. God Bless them. I wanted to talk in a snooty tone, suited for a women’s magazine like Cosmo, People, or whatever magazines women are reading. I don’t know.

 

Moreover, the left side is the front page of the ad. Once you turn the page, then you will see the right side. You probably have to zoom in to read the copy. Thank goodness for technology.

 

Here is ad 26 of 30.

SLIPXSOlutions.jpg

 

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Syrup.”

Have you ever had a great business idea or idea in general? But you didn’t know how to execute it because you have no education on running a business, marketing or branding? Well, this film is “business school” in 89 minutes. Syrup is a film that teaches us about the relative subjects of materialism, capitalism, consumerism, narcissism, and general corporate business ethics.

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The logline states:

“He’s got a killer new product and an untrustworthy partner. But she’s not the only one who might stab him in the back.”

Syrup centers around Scat played by Shiloh Fernandez, a business school graduate living in New York City who pitches an idea for a new energy drink called “Fukk.” Six, played by the lovely Amber Heard, accepts the pitch as the advertising department manager for her corporation. Immediately the deal goes wrong because Scat did not trademark his naming rights to the product because he was only to be stabbed in the back by his roommate, Sneaky Pete. This film is excellent because we get to live vicariously through Scat as he learns things the hard way in the business world just so we don’t have to ourselves. Every lesson in business is taught in this film that you will learn getting a B.S. degree from a university.

Here are just the basics that you will learn from the film:

First, brand yourself. Create an alter ego and maybe give yourself a new name. Portray an image that sells who you are. Next, have a million dollar idea. Now, find the right people to get your idea off the ground, aka “networking.” With that, you must have the three skills of development, management, and negotiation.  What good is a million dollar idea without those three vital skills?

This whole film is a marketing degree in a bottle. We learn how advertising agencies control people. This is because, at the end of the day, we are not who we think we are. This film shows us that we are victims of marketing and what advertisements tell us to be through branding, image, sex appeal, and other cognitive factors that pull and toy with the human psyche.

The “syrup” that this film sells is Amber Heard because sex appeal sells. She plays this role very well as the powerful business woman that sells herself through self-branding, which delves into the themes of male libido (male desires). Her character, Six, represents all what product marketing does and how it sells to people, especially thirsting men who want to drink the syrup.

The United States of America was built on marketing. We are the absolute best at it. Remember how people wanted to come to America because it was the “New World” then later called “The Land of Opportunity”?

This film satirizes the main issues of American consumerism. Coca Cola is just syrup in a can. That may be what it is, but the product is branded to mean something more to us. Syrup is an authentic look at what real-world consumer advertising is about. It should be the first thing that business and marketing students should watch in school because what they don’t teach you in business school is how people fall for stupid crap, wasting countless of dollars on things like energy drinks.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Punch Drunk Love.”

Every comedian has their one film that proves that they can actually act and Punch Drunk Love is Adam Sandler’s closest chance at ever winning an Oscar. This film is Paul Thomas Anderson’s “diamond” in the rough in his fabulous filmography and is my favorite movie of his. In fact, it is one of my favorite movies of all time, and I think it needs more recognition. That is why I am highly recommending it. Punch Drunk Love is a story about how an enigmatic man, named Barry (Sandler), finds harmony in his life.
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The logline states:

“Pudding is the plan, but the rub is a phone-sex scam. For a man who’s an enigma even to himself, love is a kaleidoscope.”

Barry is a lonely man who owns a novelty item company who has a masculine inferiority complex due to his overbearing older sisters. This leads to moments of blind rage and anguish throughout the film. One morning he witnesses a random car crash in front of his factory and finds a random harmonium in the middle of the street, which he claims to himself. Later that day, he meets Lena by happenstance, which turns out to be a set up by his sister. Then, he calls a phone sex line, which ensues all of the trouble for Barry throughout the film.  The film is a quirky-dark-romantic-dramedy that explains why people need the power of love in their lives because otherwise, we could totally all be career oriented people who have no social lives, living in solitude.

This film is a romantic comedy on a nervous breakdown. Barry has been a very lonely man his entire life, and we learn that this loneliness has really affected him in his life throughout the film. The harmonium and Lena come into his life on the same exact day, which he takes as a sign that he must go out of his comfort zone to get himself out of this rut. You see him learn to play the harmonium in the film, and while finding harmony with this instrument, it enables him to find love. As his relationship grows with Lena, he is finally free of his lonesome. Barry realizes that he doesn’t have to be alone anymore and that the power of love can make him feel like he can do anything. When someone threatens his newfound love, it frightens Barry to the point where he feels like he will be alone again, he takes significant action for the first time in his life.

This film is about overcoming your inner demons, teaching us that one way to do that is to find harmony in your life.  This is because, without harmony, we will never be in sync with anything or be unable to have new experiences that lead to adventure, happiness, and love.

Punch Drunk Love is a beautiful film from head to toe. It is beautifully scored, written, shot, directed, and the acting is phenomenal. Adam Sandler should do more movies like this. If you have written him off because of all his upsetting comedies as of late, watch this film, and you will be reminded why you use to love Adam Sandler.

My favorite part of this offbeat romantic comedy is that Paul Thomas Anderson has all the ingredients of a rom-com but refuses to prepare the same kind of dinner that a rom-com serves. Instead, he creates something new and fresh, instilling the lesson of why we need to have love and harmony in our lives rather than teaching us that we all have our soul mate and that love has happy endings like most romantic comedies.

 

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Four Brothers.”

If your mother was “randomly” shot like a dog in the streets, would you accept that and go on with life? Or would you avenge the murder of your mother? Well, these four brothers had no choice. In fact, they go to the end of the world, or Detroit, to avenge the death of their “saintly” mother. Four Brothers is a revenge-vigilante action film starring Mark Wahlberg, Tyrese Gibson, Andre Benjamin (Andre 3000) and Garret Hedlund who play four brothers who grew up together in an adoption home. On top of that, brotherhood prevails in this story, showing us that we don’t have to look alike or come from the same place to be family.
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The logline  states:

“Four adopted brothers return to their Detroit hometown when their mother is murdered and vow to exact revenge on their killers.”

Loosely based on the film, The Sons of Katie Elder, John Singleton (Boyz in the Hood), directs another gritty depiction of life in the streets. He exposes the corruption of the police force in the city of Detroit, which makes you cheer for the four brothers to overcome their obstacle of avenging their mother’s death. The soundtrack in this film is very well done, featuring artists from Marvin Gaye, Kanye West all the way to Ludwig van Beethoven. The action sequences were also well choreographed, shot, and edited, creating a feel that makes you want to get up and fight with the brothers during the film.

Four Brothers instills in us that family and brotherhood means that family is the people that take care of each other. If you like films that bring people together of all different backgrounds from an ignited cause to obtain a specific goal, then this is a film worth watching.  Think about it. There are four brothers, not by blood, and they act more like brothers than real brothers do. Nothing was stopping them in the way they came together to avenge their mother’s death. This film makes you laugh along the way and touches your heart because of that. This film is a diamond in the rough that everyone needs to mine into their cinematic cultural aesthetic.

If you don’t like “hood” films, think again.

It’s more than that.

 

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Fury.”

Are you a fan of Jules Winnfield from Tarantino’s masterpiece Pulp Fiction? Okay, now imagine if someone made a movie with the same type of character, played by the same actor and then you lock up that “Jules Winnfield” character for 25 years and then release him back into the wild. The Samaritan is a film that was made for Samuel L. Jackson to play as the leading man. I do not think that this is a trend in filmmaking anymore, where a studio makes a film specifically for an actor. Watch any Jean-Claude Van Damme or Steven Seagal movie in the 1980s or any movie in the ’80s because studios made movies designed explicitly for individual movie stars.
This movie is so well done, that it seems like it was carefully crafted like a Hattori Hanzo sword for Samuel L. Jackson to star in.
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The logline states:

“Just out of prison and vowing to go straight, con artist Foley Gets just what he doesn’t want: a can’t-lose opportunity to get back in the game.”

Now, doesn’t that sound like “Pulp Fiction 1.5” to you or what?

Samuel L. Jackson plays a philosophical ex-gangster who tries to go straight. His performance is phenomenal in this film because I genuinely believe that he revisits playing Jules Winnfield years after Pulp Fiction. It is so remarkable seeing him take that character to a whole other level, creating a new interpretation and reimagining what that character type will be like after 25 years from being removed from society.

This film borrows elements from movies like Oldboy, Shaft, Payback and Pulp Fiction that amounts to a twisty clotted and knotted neo-noir. Although the film may have been covering some old territory that neo-noir films tread into, Samuel L. Jackson keeps the film compelling and unpredictable. You can tell that director, Jason Weaver carefully crafts an introverted yet commanding performance from Samuel L. Jackson to bring mystique to the film from a familiar character.
If you miss the Samuel L. Jackson of the 1990s, before the superhero craze and Capital One commercials, then this is a film that you will surely enjoy. The Samaritan proves that Samuel L. Jackson can reinvent himself to connect with new and old audiences no matter what script is thrown at him. I am recommending this film purely based on an actor’s performance because I know that is the only hook that I need to throw out for you, the reader, to bite on and chew. Everything else in the movie is just the icing on the cake, ready for you to devour and enjoy.

Watch this film and leave a reply about why I am wrong when I say that Samuel L. Jackson is the greatest actor of all time who has never won an Oscar.

I would like to know your argument.

Seriously.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “In Bruges.”

It really upsets me that the American cinema-goer has historically viewed Colin Farrell as a sex symbol and not the vicious acting machine that he needs to be recognized as. If you watch any Hollywood blockbuster made in American film starring Colin Farrell, he always plays the macho man that can get any woman he wants while blowing stuff up and killing people. But, if you any independent film, specifically shot outside of the U.S. then it is a whole different story, Colin Farrell absolutely crushes any independent film that he acts in. He is unrecognizable. In Bruges, is an excellent example of how he can elevate a great script into a cult-classic. This film is a dark comedy that explores the issue of moral suicide, which is an oxymoron if I had ever heard one and that is why you should watch it because that is one interesting topic all by itself.
PictureThe logline states:

“After a job goes wrong in London, two hitmen are ordered to lay low at a bed-and-breakfast in Bruges, Belgium until their boss contacts them.”

This film is so funny that it will make you fall off your couch and crawl to the bathroom to pop a Pepto Bismal because your stomach will hurt so bad from laughing. It is so well written that the Irish dialogue and humor can transcend into all cultures, partly because of the comedic duo of Colin Farrell and Brendan Gleeson. Oh and yes, Jordan Prentice also stars as a drug-addicted dwarf (or little person) actor in the film. How do you get much better than that?

The central conflict of the film is that Colin Farrell’s character, Ray, while being sent to kill a priest, also ends up accidentally killing a little boy in a church. This lead’s to Ray’s constant mood swings, panicky tendencies, negative attitude, and suicidal thoughts. Ray is so up and down about being suicidal during the film that it leads to him doing irrational things in the beautiful city of Bruges. When Ray’s boss, Harry, played by Ralph Fiennes, gets word of this, he states that if you kill a child on accident that you should kill yourself immediately on principle.

Side note: Ralph Fiennes steals the show towards the end of the film because he carries you to its absolute terrific ending.
If you killed a child on accident, would you run away to Bruges? Or would you kill yourself based on principle? Well, I am pretty sure you would do the right thing and turn yourself in. But, you are not a hit man, and that is why Ray’s situation is unique, creating a huge dilemma for him. That is why it is so interesting to see how Ray decides to cope with this problem in his life.

How would you deal with the problem of moral suicide if it were to land in your lap? I don’t know how I would deal with it. That is why I watch movies so I can live vicariously through people like Ray instead of dealing with that sort of harsh reality.

This film is a real gem and is one of the best dark comedies that I have seen in a long time. If there is one thing I can teach you about dark comedies is that they only work if there is dark subject matter like moral suicide and the characters make light of the situation by dealing with it in their own quirky way. Seriously, though, this dark comedy doesn’t even seem mysterious because of the comedic duo of Brendan Gleeson, and Colin Farrell is extraordinarily likable and grow on you more and more throughout the film.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo