Programmatic digital advertising is a powerful tool that has rapidly become integral to marketing strategies. It has revolutionized how advertisers can reach their target audience and improved the effectiveness of campaigns by allowing for greater targeting, optimization, and transparency.

Some marketers can say that it is the future of digital advertising. I agree because if you ask yourself where consumers spend their time the most, it’s in front of screens.

Programmatic digital advertising is set to be an even bigger player in the future of marketing – with powerful technology developed to disrupt traditional media buying methods, providing marketers with more control over their campaigns than ever before. With the continued growth of data collection and usage, programmatic digital ad spending will only become more important as it allows for greater accuracy when targeting customers, improved ROI on ad spend and cost efficiency.

If you have a set of VR goggles and you see ads, then you are targeted programmatically. Yes, it has hit the metaverse.

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The future of programmatic digital advertising looks bright – as new trends such as automated creative platforms, AI-powered data analysis, voice assistants, and advanced measurement capabilities continue to shape the field. This will lead to smarter decisions about how campaigns are managed and implemented – resulting in better outcomes for brands and customers.

Programmatic digital advertising features all of the characteristics that make it an invaluable asset to any marketer’s toolkit – from more refined targeting opportunities to cost efficiency and real-time insights – making it clear that programmatic digital advertisement will remain one of the most important aspects of marketing well into the future.

Quite frankly, it is the future of advertising. It is already being executed in the metaverse, and AI integrations are already happening as you are reading this.

To learn more about how I can provide you with OTT/CTV services with no agency fees, markups, and wholesale prices, don’t hesitate to contact me via LinkedIn, and I will connect you with the right people.

If you want to support my writing career, you can donate to my Venmo (username: David-Zosel). 

Consumers are spending more time on streaming platforms than ever before, which is now why companies need to explore programmatic OTT/CTV advertising. Here is my comprehensive OTT/CTV guide, where I provide an overview of what programmatic OTT/CTV advertising is and how it can help your business.

First, let’s talk about what Programmatic Over-the-Top (OTT)/Connected TV (CTV) advertising is because this strategy doesn’t have the hype and needs to be explained at the beginning of every article I write.

OTT is any type of video content accessed through the internet instead of via a traditional cable or satellite connection. It includes streaming services like Netflix, Hulu, and Amazon Prime Video, as well as platforms such as YouTube.

CTV advertising involves streaming content via an internet connection on various devices such as smart TVs, gaming consoles, mobile phones, tablets, etc.

Programmatic OTT/CTV allows advertisers to purchase targeted ads within streaming video content like they would buy digital display ads – through automated platforms that use data and algorithms to serve desired ads best.

Programmatic OTT/CTV offers several advantages compared to traditional broadcast advertisements:

• Hyper Targeted Reach: With programmatic OTT/CTV ads, you can target specific audiences based on their interests and demographics with greater accuracy than ever before.
• Richer Contextual Environment: Unlike generic broadcast ads, programmatic OTT/CTV allows you to place highly relevant context around each ad, ensuring that viewers are more engaged with the message.
• Quality Audience Engagement: Since the audience is already engaged with the content they’re watching when the ad appears, viewers are more likely to pay attention and retain the message being communicated in the ad.
• Cost Efficiency: Programmatic OTT/CTV has become increasingly cost-efficient as a result of advanced technology and data availability, making it a desirable option for businesses looking for value for money when it comes to their marketing efforts.

Ultimately, Programmatic OTT/CTV Ads offer a powerful multi-platform solution for reaching potential customers at scale while providing control over targeting and messaging and unparalleled insights into viewership engagement metrics, allowing businesses of all sizes to access the kind of publicity previously only available through costly television campaigns.

To learn more about how I can provide you with OTT/CTV services with no agency fees, markups, and wholesale prices, don’t hesitate to contact me via LinkedIn, and I will connect you with the right people.

If you want to support my writing career, you can donate to my Venmo (username: David-Zosel).