Day 2 at CP+B Crash Course Journal.

I said all of those things yesterday about who I am because I’ve done them all. Stand up, painted, Youtubed, wrote songs, and ETC.

I’ve done them all, but I haven’t done them all at once. CPB makes me feel like I can do all of those things at once. Because in my mind and in my soul, I can access that level of potential if given the right opportunity.

The second day was weird for everyone. I didn’t mind it. My team was expecting major guidelines and people to hold our hand. But that didn’t happen. In fact, I really liked it. But, everyone on my team wants to know how this agency creates amazing campaigns. This is a very good point. But, I am walking around and I don’t really feel any of that at all. This is a creative agency, known for its creativity. Maybe the formula is to let horses run wild and free. Have them come back to the pen for some oats, and let them run free again. Meaning, check in with the strategy team and CD’s to keep them on track. Asking those people questions may be the key to making campaigns successful here.

Do you think the ECVP, ACD, CD’s, and DVD’s (there are so many labels and titles that letters don’t make sense after a while) have time to hold our hands? No, we just need to be working our asses off and checking in to see if we are on the right track.

I don’t mind being left alone to work on a project with free reign. My preference is to ask questions if I need help. This is something I do a lot of.

Today, I met with two ACD’s and CW. I got to pick their brain on what it takes to make a good campaign, what they consider a good campaign was, how to work with art directors and strategists. I learned a lot about their process, and basically, they all said that they work as a team very well.

So, there you go. My team needs to figure out how to do this fast.

It was all good stuff that they told me.

It was interesting to see how everyone works in my group. I will see how I can figure out how to mesh with everyone slowly. For me, I like to put everything on the wall so I can brew a storm of words, so when I’m ready to concept… I’ll be prepared.

I put up research, philosophy, pictures, quotes, articles, and ETC. Whatever it takes to get things going. I encourage others to participate, as well.

What I need to know is how everyone works, and how to play to their strengths. Right now, we are in a strategic phase where the strategists need to really shine. But, as a creative, I am not going to twiddle my thumbs around and wait for strategy to tell me what to do in this setting because I can’t. There are no designated roles.  Since I’ve had a lot of experience writing briefs and working on strategy at Brainco, I am doing whatever it takes to help the strategy phase be a fruitful basis for the project.

Foreseeing this, I knew I had to come in prepared. In the past three weeks, I compiled about 300 pages of quantitative research, and today, I printed it to sift through the best information. Everything is on the walls, and I wish everyone else would put their stuff up there too.

Maybe, I need to encourage people to do so. I think I should suggest a top-five insights session, where we share what is most fascinating to ideate.

I need to come up with ways to help this team succeed, and it is so hard because I am so far out of my routine and comfort zone at this moment. I need to get used to this one hour time change and mountain climate. Even if it’s one hour, it takes me forever to adjust. I hate it. But, I get to be at CP+B so who cares.

I’ve been drinking tons of water, and working out is painful for my muscles. They like twitch and rip a lot while I’m lifting.

I also have to deal with my mental health, because if I don’t do that, then I won’t be able to give my team the best that I can provide. This is a significant worry for me because, with bipolar disorder, I have never done well living outside of Minnesota. But, this time I am going to kick ass once I get comfortable. Which will be soon. Don’t worry.

This is going to be a great experience because I am going to find my best self here, and that sense of balance will make me a great team player.

Everyone brings something to the table, and I cannot wait to concept. But, we are not even close to that yet.

Strategy, strategy, strategy.

Whatever I need to do to make the team successful.

I can’t just go off and make executions, write headlines, or concept without the strategy behind it. So, I’m doing the right thing by helping the strategy people, which I am happy to do. But, I’m more excited about concepting.

I feel like a  caged tiger, ready to attack once I’m released.

But, that wouldn’t be strategic if I released things too soon.

Right now, I am figuring out how to work well with others to make this campaign amazing. This is the first step.

Take things slowly. It’s a marathon. This is not a three-day project.

I miss my dogs and cat. I miss Vietnamese food. I wish I had a car.

But, this is a kick-ass experience, and I can’t wait to do more.

Well, time for bed.

Sweet dreams, Boulder.

Don’t let the bed bugs bite, Minneapolis.

Hug the fur babies for me, Kaley pie.

…and…

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content, you can make a donation to either of these links:

 

Venmo or Patreon

Day 1 at CP+B Crash Course Journal.

I want to work in advertising. I want to be the best creative mind to come out of The BrainCo Minneapolis School of Advertising. I struggled for a long time in ad school. I learned more about myself in ad school than just advertising. That is why I believe in myself. I know I can be great at this. I believe I can be great at this. There’s a fire in my stomach, and I am finding out how to control it.

What I realized is that this is the place for me to do it.

Today, I started my career in advertising. A small stepping stone after what seems to be a long journey of a one year sacrifice of BrainCO, I find myself in a foreign land called Boulder.

I’m a Minnesota boy, and this mountain culture isn’t spaghetti and meatballs for me. It’s like Chinese noodles and ketchup. Foreign.

I miss the lakes already. But, the mountains are cool too.

I’ve never done well whenever I’ve moved outside of Minnesota. But, this time it’s different.

This journal isn’t about what happened today, it’s about how I feel at the moment.

Walking into the office today at Crispin Porter + Bogusky, it was like what Steve Zahn said in the movie “That Thing You do!”

How in the hell did we get here?

Watch Tom Hanks’ directorial debut and find out what I’m talking about.

I get to be in this place for six weeks. So, I better soak it all up.

Being foreign to everything, I have nothing holding me back from going one-ten (110%).

The people emphasized putting out content and that is all that I’m about.

They were like … here are all of these toys. Do cool stuff.

Man, I felt like a kid at a playground.

Moreover, I’m a filmmaker, stand up comic, YouTuber, Instagram influencer, songwriter, musician, painter, craftsmen, athlete;

I am a renaissance man.

Finally, I have found a place where I can find the balance to unlock the fire in my belly. I may only have six weeks to do it, and CPB is the place to be.

But, who cares about all of the glitz and glam. I’m here to do good work. I get a chance to work with five other talented people, who they chose for a reason and after eight hours it seems like we could make a great team.

I can go all crazy and try to be the kid on the playground. But, I just want to ace that math test at this point. I want to make a winning campaign, and if I put every ounce of passion into that then the rest will manifest itself.

Movies, engineering, podcasts, Youtube… whatever. I’m here to make a peanut butter brand famous.

What is even cooler is to be working with a team with vast potential, and I need to draw from my past successful experiences to cultivate success.

Well, these are my quick thoughts for the night.

Sweet dreams, Boulder.

Don’t let the bed bugs bite, Minneapolis.

Hug the fur babies for me, Kaley pie.

…and…

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon

 

Mini Cooper Campaign.

Upon many projects, I have been working on a campaign for Mini Cooper. In May, I wrote a brief for it. The problem I wanted to solve was for older couples to find a solution to their mid-life crisis. In other words, buying a Mini Cooper is the best thing since sliced bread for the next chapter of your marriage.

This is still in development, but I think its a good start.

Here is the link to my brief for this campaign. 

 

30 Second Commercial

 

 

MCwomanhand.jpg

Banner

 

MC.jpg

MCaltar.jpg

MCVAIL.jpg

Print

MCBillboard.jpg

Billboard

MCHands.jpg

Magazine Ad

MCEthos1.jpg

MCethos2.jpg

Here are Ethos’

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon

Fresh Trends in Advertising and Marketing to Notice: Edition Eight.

Alex Bogusky Calls out Juul.

 

In his new podcast, “The Woodshed,” Alex Bogusky calls out Juul and its advertising for indirectly targeting teens. As the forefather of digital brand interaction and purpose-driven advertising, Alex Bogusky’s TRUTH campaign became very close in closing the chapter on the old problem with the tobacco epidemic with teenagers in the 2000s. 

 

Bogusky is using “The Woodshed” as a platform to send a message to other advertising agencies to stop pitching to nicotine clients like Juul. It is immoral to take on such clients, and turning down big industry nicotine vape money can prevent the problem. Instead, if advertising agencies such as his own, Crispin Porter and Bogusky, should create a public discussion to begin the ending of this new problem. 

 

Now with the rise of Juul, he calls them out by breaking down their ads, explaining the psychology of ad lingo. It is fascinating to see how he goes in depth about how Juul attempts to “normalize” nicotine vaping use for teens. 

 

Here are messages Juul is giving us and how Bogusky uncovers and translates the truth behind them.

 

“Not every smoker wants to continue to smoke cigarettes.”

 

Bogusky: Sounds like people are enjoying it. So, it’s okay to do it. But, there are a few that want to quit. 

 

“It’s a satisfying alternative to cigarettes.”

 

Bogusky: Here is how an adult product, not for you, is very satisfying. But, you may want this new alternative because it is not harmful like cigarettes. 

 

“34 million smoke and this is 1/7 Americans.”

 

Bogusky: If you’re a teen, a lot of people smoke. So, that is okay. 

 

The appeal is that teens can’t be doing this, and Juul is using their product as a vice for them to wrestle for control against their parents. Overall, Juul is using the psychological tactic of saying, “Hey, teenagers. Don’t use our product.” Because it is effective, and if you tell them not to do something, then they will do it. 

 

As a community, we stripped creativity to promote the prevention of tobacco use in teens. But, now the rise of Juul has found a way to tiptoe around it because their product only promotes nicotine use.  

 

Bogusky is right and is one of the very few people speaking out about this issue. CPB has always been a leader in purpose-driven advertising, who have innovated digital brand interaction and creating a purpose for their clients. We should all look forward to seeing what Alex and CPB have in store for attempting to close this new chapter in teen vaping prevention. 

 

Nevertheless, PR and Ad agencies need to follow the lead of Alex Bogusky and take on teenagers as a client rather than companies like Juul to prevent the teen vaping epidemic from growing even further. 

 

Kohler Releases Third Social Impact Report.

 

The design manufacturing leader in kitchen and bath products, Kohler, has been paving the way on how we track social impact. Since 2015 they have examined their results on three problematic areas: Stewardship, Innovation for good (IFG), and sustainability.

 

Here are their results in all three of their facets in their third report.

 

Stewardship – Relief for Volunteers.

 

Created to support relief volunteers in disaster zones, Kohler has provided nearly 3,000 showers for relief volunteers across the U.S., including those who fought wildfires in California.

 

Innovating for Change and Good.

 

As a signature program, this is their initiative in implementing sustainable business solutions for their company. IfG has resulted in receiving a Mahatma Award for Social Good, spotlighting changemakers and committed to solving complex social issues.

 

Sustainability

 

This year, they have focused even more heavily on investing in renewable energy. Kohler’s reduction strategy relies on reducing overall energy use in manufacturing facilities. They actively strive to identify ways to implement renewable energy solutions by investing in 12 solar array projects. They have also publicly agreed only to receive 425,000-megawatt hours annually to offset all electric use in North America, reducing carbon footprint globally by 26%.

 

It is refreshing to see a large company taking a three-dimensional approach to provide, report, and show accountability on social impact because delivering a change in the world is a dynamic initiative. 

 

Man, Machine, and Data : The New Age Trio for Success in ROI in Ad Tech. 

 

Without data, the advertising ecosystem wouldn’t exist in the way it does. Marketers are now looking to use the new developments in the tech industry by understanding how Man, Machine, and Data can work together. Here is what we believe is the most effective way to implement it to your company for the best ROI.

 

Artificial Intelligence further optimizes tedious tasks to save time and money on human resources. With these new developments, humans can focus on more critical roles in maximizing their companies ROI. 

 

It is up to humans to know what our role is, delegating what fits. We are the ones deciding how to maximize ROI through the use of AI. For this to work, a trusted tech partner is the most strategic way of finding maximization.

  

But, ad tech still can’t achieve full potential if we do not use our data points. 

 

Humans need data to shape the advertising ecosystem. Machines do not know how to use the right data to make the correct calculations to find the best results. Humans need to fuel our AI machines in the best way possible with accurate data, creating the perfect formula for harmonious success. 

 

Simply put, think of a gas station. Humans need to put fuel into their machine. The right fuel (data), needs to go into the car (machine), and the human needs to regulate it to maximize your car’s driving performance (results). 

 

Use these tips, make sure you’re balancing the ad tech trifecta, and connect the dots to come up with a campaign that works. With that, done effectively, your company can drive great results with your campaigns. 

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

 

 

Fresh Trends in Advertising and Marketing to Notice: Edition Seven.

The biggest news in Ad Tech lies within the growing global issue of data protection, a topic of conversation that businesses need to familiarize themselves with from all over the globe. The number one authority to be aware of is ICO, the Information Commissioners Office in the United Kingdom.

ICO is the world’s leading authority on Global Data Protection (GDPR), because of their innovation of how they enforce stricter laws on GDPR. They are now the biggest worry in ad tech because of several outlined areas in which ad tech should not be operating within the field of how personal data is used within advertising’s real-time-bidding methods, Programmatic, and the open exchange market.

ICO’s influence has spread across the world, especially in the US. ICO’s equivalent in the US is the Federal Trade Commission’s Bureau of Consumer Protection (FTC). The FTC is now adopting the practices of ICO but in different manners. Though very similar, they are not the same because the UK has stronger laws, and the FTC uses stronger enforcement because they issue much more substantial fines.

ICO Is relevant for US’ market because the FTC will use ICO as a guinea pig to learn and strengthen their lobbying for more data privacy.

ICO and the FTC have already fined numerous digital businesses for misuse of consumer data.

The FTC’s most significant privacy-focused penalty was $22.5 million issued to Google for its circumvention of Apple’s Safari consumer privacy settings in 2012.

Also, ICO has already sought to issue Facebook with a maximum punishment for its part in the Cambridge Analytica scandal.

ICO’s enforcement of stricter laws is the right direction GDPR has to go for companies to stay honest and to keep their integrity towards their brand. With ICO acting as the world leaders for this issue, it will be fascinating to see the results of their direct impact on government departments such as the FTC, and all over the world.

-Good Spread Peanut Butter

There are purpose-driven brands, and then there is Good Spread Peanut Butter, a company that is redefining this term. Good Spread makes a direct impact almost immediately, saving the lives of children five and under whenever a jar of peanut butter is purchased.

Their goal is to stop Severe Acute Malnutrition (SAM), an epidemic in underdeveloped countries in which it kills more kids every year than aids, tuberculosis, and malaria combined. Rather than a buy one give one model, they want to cure SAM
with a peanut butter-based medicine used to treat malnutrition. Thus, when you purchase a jar, you send a treatment of Ready-to-Use Therapeutic Food, rather than a jar of peanut butter.

Also, what sets Good Spread apart from many brands is their level of consumer interaction, where you can track your results from your purchase. Each jar features a unique tracking code to see precisely where your Therapeutic Food packet is headed, and with that, you can see the direct impact that you have made in the world.

Within six weeks, your purchase makes a difference, statistically curing 96% of children from SAM. This is jaw joppingly magical.

What they are doing is crucial for the need for real authenticity, and is equally essential to the consistency of communicating brand purpose across all facets. With purpose-driven brands coming to the forefront, if a company isn’t doing anything, then it isn’t saying anything.

Actions speak louder than words.

-Minnesota Vikings

When most think of the NFL, they perceive it to be a selfish conglomoration, run by the old world notion of a for-profit business. But, the Minnesota Vikings are pioneering a way to change this, and it could be the future of how franchises can create social impact, despite being in a business-driven for profit through gladiatorial entertainment.

The MN Vikings and Xcel Energy have partnered up to create an initiative called Vikings Table, a custom built food truck to distribute healthy meals to the youth in the Twin Cities. Whether it is during a game, at training camp, or fundraisers, wherever the Vikings are, this food truck will be their to raise funds for the growing youth in the Twin Cities.

Close to 250,000 kids are missing meals during the summer months, and during the school year. What is innovative about what the MN Vikings are doing is that they are leading the conversation, inviting smaller foundations to use their widespread platform to join the fight in preventing food insecurity within the youth demographics of the Twin Cities.

By using their brand, they are removing traditional barriers that non-profits have to deal with everyday. The main takeaway is companies across the world should share their platforms to help create a powerful social impact that is geared towards their purpose. After all, we’re all in this fight for social good with one another, so why not work together to make a real impact.

Let’s define what the Vikings are doing as a “Platform-Sharing-Ripple Effect” in the fight towards creating results in social good.

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

 

My Experience of Doing 30 Ads in 30 Days With 30 Different Brands.

Before you ignore this article and look at the 30 ads, here is what I learned about completing this challenge.

I am a fast man. I eat fast. I walk fast. I talk fast. I just go fast. I go real fast.

The only speed I have is… go. Anyway, I saw a challenge online by Jeremy Carson to try to do 30 ads in 30 days for 30 different brands. So, I was like… hell to the yeah. Here is what I discovered about myself.

Fearlessness. The idea of failing every day for 30 days is daunting. Advertising is subjectively one of the hardest fields, and one of the toughest to break into. I learned for me to do this that I cannot be afraid to fail.

Think fast, but don’t hurry. I thought I was a fast and efficient creative before, but now I am even more so. I felt like I was eating 50 eggs in one sitting every day. 24 hours is barely enough time to think of a life-changing ad, but you need to inspire yourself to eat those eggs anyway. In other words, you better put your self out there in the most dynamic way possible.

Fall. Get up. Fall. Get up again. Advertising teaches more than selling. It’s problem-solving.

Humility. In baseball, you are only as good as your next as at bat. If I hit a home run one day, I could be striking out the next. Therefore, I better have been able to swing for the fences the next day. Never be satisfied with what you did the day before.

Flirting with my brain. I started thinking about what brands I would do before I started concepting for my 25th execution on the 25th day of the challenge. I learned to brew ideation at least a week in advance before I’d even try to make an ad for it. For example, in my Carmex ad, I thought about my experience with the brand for two weeks before I executed it.

Accountability. An AD told me to never post the ads I made on Linkedin in the fear I’d show CD’s my weaknesses. Well, advertising is all about deadlines and working under pressure. I thrive under pressure and is a strong reason why I want to be in the ad world.

Last, this was the best post-grad – ad school assignment you could partake.

In “Cool Hand Luke,” Paul Neuman’s “Luke” decided to eat 50 eggs in one sitting because he was bored. I got denied from five internship opportunities, and I had to turn down one of them. It was frustrating because of how hard I worked, shook hands with people, studied, and basically trained for my first opportunity like a prizefighter. The only thing I could do is to improve my portfolio and sit around and wait for an opportunity. Well, I don’t sit around and twiddle my thumbs, waiting for big things to happen. Challenging myself to do 30 ads in 30 days for 30 different brands was me creating an internship for myself. I didn’t expect anything significant to come out of it. Seriously, I was working on learning and on bettering my copywriting skills. But, there did come results, which was never expected. I was offered a position writing for a company remotely doing newsletters, social media, and content creation. Later down the line, it was my surprise to be presented with an internship.

I did this to learn. That was the only reason.

Now, I have several ads where I can create strong campaigns for my portfolio. This was the only result that I was going for, and I got more than I wanted. I learned about three point ads, executions with no words, long copy, concepting, ideation, art direction, philosophy, and most importantly finding the truth and soul about creating connections with humanity.

To conclude, there’s old adage in hockey is that it doesn’t matter how you score goals because no one cares about how you scored on the goal sheet the next morning in the newspaper. The only thing that matters is that you put the puck in the net.

So, here is to all that sit there and twiddle their thumbs, waiting for life to happen. Don’t sit inside waiting for the sunshine when you can bring it yourself. 

I present to you my first internship in advertising:

30 ads – 30 days – 30 different brands. 

 

beats2.jpgCarmex.jpgCottonelle.jpgDryshampo.jpgGrafFlushot copy.jpg

IGTM12 copy.jpgIGTM7 copy.jpg

IGTM13 copy.jpg

These are print ads that will eventually be seen outside of It’s Greek To Me, a Greek Restaurant in Minneapolis. 

loons.pngMC.jpgNHL polarbear.jpgNHLoyster.jpgNHLwhiskey2.jpgNHLankle.jpg

Screen Shot 2019-06-20 at 5.13.37 PM.pngRhoto.jpgScreen Shot 2019-06-20 at 5.14.06 PM.pngScreen Shot 2019-06-20 at 5.14.14 PM.pngScreen Shot 2019-06-20 at 5.15.04 PM.pngScreen Shot 2019-06-20 at 5.16.48 PM.pngScreen Shot 2019-06-20 at 5.17.05 PM.png

HarleyDavidson.jpg

Screen Shot 2019-06-20 at 5.18.08 PM.pngScreen Shot 2019-06-20 at 5.18.16 PM.pngScreen Shot 2019-06-20 at 5.18.27 PM.pngScreen Shot 2019-06-20 at 5.18.51 PM.pngScreen Shot 2019-06-20 at 5.19.10 PM.pngScreen Shot 2019-06-20 at 5.19.32 PM.pngScreen Shot 2019-06-20 at 5.19.51 PM.pngSLIPXSOlutions.jpgSurly.jpgTemptations.jpg

UPS.jpgtoms2.jpgTRulyseltzer.jpgvalspar.jpgVanderpumpdogs.jpg

All of these are in no particular order. Just tell me what your thoughts are. What I should make into campaigns. Or what you think of me in general. I really just want to a great creative.

And, with my normal blog post sign off…

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

My Thoughts on the Film, “Reservoir Dogs.”

Picture

It took me a while to choose which film I would open my film blog with. So, why not open my blog with what I believe to be the movie with the greatest “kick ass” opening scene in all of cinema! Well, that is just my grand opinion.

Reservoir Dogs, is Quentin Tarantino’s first full length featured film that got the ball rolling for him in Hollywood. The film is about a group of expert criminals who all anonymously are hired together to work as a team to pull off a diamond/jewelry heist. Except, everything seems to go wrong.

Tarantino made this movie unique with his riveting dialogue, his soundtrack and his trademark form of crude violence. His dialogue included some powerful monologues with very unusual metaphors that you really have to have an eye for. For instance, the film opens up with Mr. Brown, played by Tarantino, giving us a pop culture reference to Madonna’s Like a Virgin and how the song isn’t about how a girl meets a nice fella. Mr. Brown talks about how this girl has had sex so much that it isn’t special anymore but, she meets a guy with such a big penis that it hurts her and it feels like it was to be a virgin again. Hence, like a virgin. So, what does this have to do with the movie? It is a snappy monologue, but when you think about it, the group of expert criminals all really get fucked over big time by a huge dick, as if they were the first time, “virgin” criminals.

Now, his soundtrack is very unique because Tarantino used a radio weekend to base the movie around, called: “K-Billy’s Super Sounds of the 70’s”. The Radio DJ/narrator was dull and boring, but that is what added to the soundtracks “pizzazz.” The George Baker Selection’s, Little Green Bag has to be my favorite song of all of Tarantino’s films. Just imagine walking with all the best criminals in LA, wearing black suits and ties knowing you go home with thousands of dollars in jewels while this song is playing! Unreal. Watch this 10-minute video of the opening scene of this movie, and please tell me this is not the most significant opening scene in all of cinema! Whenever I watch this on YouTube, I always have to watch the rest of the movie.

The stalemate, the shootout, Mr. Orange (Tim Roth) being shot by a pedestrian and Nice Guy Eddie (Chris Penn) blowing a cops brains up! This film has lots of gory violence but, the scene that sticks out the most not to me, but to many people is when Mr. Blonde (Michael Madsen) cuts off the cop’s ear. Now, this is just total gruesome torture, but, it is light and somewhat entertaining because of the way it is done. Mr. Blond taunts his prey like a mouse. He makes his victim feel comfortable, puts on some music and dances around and then BAM he slices the cop’s ear off. We don’t actually see him cutting off his ear but, as we hear the cop screaming and the camera moves away from it, we can only imagine the pain. Tarantino had the perfect touch of “overthetopism” when he had Mr. Blonde talking into the ear. But what makes this scene so memorable is the song playing in the background, which was a light-hearted and happy song. If you want to cut off someone’s ear, it might as well be to Stealer’s Wheel’s Stuck In the Middle With You. I really believe that The Beatles created this artistic tactic when they would sing depressing lyrics to super upbeat songs creating a super catchy song and something memorable. Tarantino’s gruesome torture scene plus happy music makes this movie known to most non-cinematic experts as his movie that he cut the guy’s ear off in. I don’t think anyone else has noted this at all, but I believe he got this idea from the movie Djangoa Spaghetti Western directed by Sergio Corbucci in 1966.
What makes this film special is that we don’t actually see the heist go down. We only see everyone freaking out of what is going on. This makes the viewer interested and on his feet about what actually happens during the heist and how it went wrong. Suddenly, everyone turns on each other, and now we have conflict in the film. I don’t know what that cinematic tactic of not showing the main event and then only talking about it is. So if anyone does please comment below and let me know. I am sure it has been done over 100 times in films, but Tarantino made it unique because of all the interwinding storylines and expert criminals all pointing their fingers at each other saying that each one is the rat.

Most importantly, I would like to highlight the fact that Tarantino talked about things that people always think about, but we never talk about it. For instance, Mr. Pink’s monologue about tipping. Mr. Pink, played by Steve Buscemi and if you don’t know who that is he played crazy eyes in Mr. Deeds and was the homeless guy in Big Daddy, talked about how he doesn’t tip and how it is bull shit that waiters/waitresses make the same as people from McDonald’s. He points out that it is dumb how society tips one group of people but doesn’t tip the other. I really think this may be a metaphor for how as American’s, we always treat one group of people differently than the other, showing segregation in our society not as a race issue but as a technical issue. What Tarantino did was that he opened my mind up to a new issue of society that I had never thought of before. Just like this, he also points out how black women won’t put up with the same shit as white girls do. True, very true, I just had never realized it.

Last but not least, Mr. White (Harvey Keitel) goes in depth about how to take control during jewelry heist with Mr. Orange (Tim Roth). I love how he takes him under his wing. I won’t go into detail about it, but if I were to ever rob a jewelry store, I would want to know this piece of advice. The kicker of this scene is that Mr. White (Harvey Keitel) says, “let’s get a taco” at the end. Most crime/heist movies just show the badass side of the characters, whereas Tarantino actually shows you who these people are and what they do when they aren’t robbing, killing and causing trouble. This is because, in reality, they are normal people just like you and I.  Here is the “Taco” scene, I hope you enjoy it.
In my opinion, this film is perfection. Like Quentin Tarantino said, “I wouldn’t change a single frame of Reservoir Dogs.” Which is a testament to his genius and mastery and that it was his first attempt with a film with some sort of budget. If you sat down to read the screenplay’s for the first three films he ever wrote, Natural Born Killers, True Romance and Reservoir Dogs they could have all realistically been made for 750,000 dollars. I genuinely admire films that can be made for cheap, and this one is a true testament to that because it was made for a million dollars, basically.

This is my favorite film, probably of all time. Reservoir Dogs is the film that got me into the idea of genuinely pursuing screenwriting and filmmaking. It opened perspective from watching movies as from the eyes of an actor to the eyes of a director. This is why this film is truly remarkable for me. I hope for everyone who reads this watches this movie.

If you have any comments on how to write a better review, please let me know below in the comment section. If you are wondering why I didn’t critique it at all, that is because I believe that it is perfection. I will have more critique and point out negative flaws of other films as I proceed in this blog.

Last, I want to dedicate this blog to all my friends and family back home. While I am in Madrid, I will be missing you very much. Also, here is the segment of Mr. Pink, played by Steve Buscemi, talking about tipping.

With that, I leave you with one quote: “The one that most resembles a rat always gets away.” If you watch the movie, you will understand. But, seriously don’t be a rat, or look like one.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo