30 Ads in 30 Days – Ad 18 – Santa Cruz Peanut Butter.

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I decided to highlight the product truth that Santa Cruz makes organic peanut butter. Their brand positioning is that it is true peanut butter, and they are so passionate about it that they are peanut butter conspiracy theorists. This would be the twist. So, here is ad 18 of 30.

 

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What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

 

30 Ads in 30 Days – Ad 17 – University of St. Thomas Football.

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I wanted to make an ad that addressed a hot button issue: The UST football program and athletics are kicked out of the MIAC. This is a new opportunity to recruit even better athletes, particularly football players, to join the school to make a bid to go DI over the next 12 years. It is a football recruitment ad, inviting athletes to create a new legacy beyond the MIAC. So, here is ad 17 of 30.

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What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

30 Ads in 30 Days – Ad 16 – Vanderpump Dogs

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I challenged myself to do a dog adoption ad. I tried to steer away from the status quo of adoption shelters. My goal was to connect people on the truth that no one likes to be put down, and neither do dogs. Most dog shelters try to get dogs in and out as fast as they can, otherwise, they will be put down.  Vanderpump Dogs prides themselves on treating dogs like royalty, keeping a select amount of dogs to stay with them until they are adopted by the right owner who will treat them by Lisa Vanderpump’s standards. Just this year, she has found homes for over a thousand dogs. Here is my take on what she does and how I would advertise her foundation. It is very outside of the box. So, here is ad 16 of 30.

 

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What do you think? I think it can work very well if I could further develop this ad with more than 24 hours. I also don’t think Lisa Vanderpump would like the extreme’s of this ad very much. But, this is what you can do when you are working on your student book. Being crazy, outrageous, and silly are all acceptable. But, in the real world of agency life, your client may either love this or send you back to the drawing board.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

30 Ads in 30 Days – Ad 15 – Love Beauty and Planet Dry Shampoo

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I wanted to go out of my comfort zone and do a product for women. Most dry shampoos contain natural gases like propane in order to for the product to stick and hold to your hair. But, Love Beauty and Planet’s dry shampoo contains only vegan ingredients, making this shampoo healthier for your hair. So, here is ad 15 of 30.

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What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

30 Ads in 30 Days – Ad 14 – Graf Hockey Skates

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I wanted to do a hockey ad. I challenged myself to do a body copy ad with roughly 100 words. So, here is ad 14 of 30.

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What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon

30 Ads in 30 Days – Ad 13 – Temptations Treats

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I chose Temptations Treats for cats. I use these treats so my cat will love me enough to not eat me. I have always loved Alfred Hitchcock’s photos with Leo the MGM lion, so I decided to do something fun with the art direction.  So, here is ad 13 of 30.

 

Temptations.jpg

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon

30 Ads in 30 Days – Ad 12 – La Maison Du Chocolat Paris

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I decided to do a 90/10 ad. This is where the ad meets the consumer and invites them to participate.  So, here is ad 12 of 30.

 

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What do you think? How do you perceive it?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon