Skolz(os): Analysis on The Vikes Win Against Philly. On to Arizona.

Listening to NFL analysts, it’s never about how the Vikings won. It’s always about how the other team lost and what is wrong with them. Well, the Vikings won so here are my thoughts.
First things first, our defense seems to be getting on the right track and our running game is coming along with the right play calling. This was John Defilippo’s best day of play calling for this season. He needs to keep this up, further continuing to improve the run game for the Vikes.
Image result for linval joseph touchdown
Linval Joseph’s touchdown will be the play that turns our season completely around. His defensive effort will uplift the morale of not only our defense but the whole team. This was the big play that our team needed, and it will propel us with the confidence we need to take care of business for the remainder of the year.
But, our victory against the Eagles is in the past and we have to focus on our next game against Arizona. We cannot let them come into our house with a rookie quarterback and push us around. The Vikings need a huge defensive win, only allowing less than 10 points.
What happened against Buffalo cannot happen again this weekend.
Last,
We need to run all over this Arizona defense. As I have mentioned previously, if we can rush for 200 yards between Latavius Murray and Dalvin Cook, we will be able to win every game for the remainder of this season.
This Vikings team needs a blowout win in order to soar with confidence for the next phase of the season.
Vikings 35 – Cardinals 7.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

Venmo or Patreon

Skolz(os): Thoughts on Vikings Loss to the Rams. Next up, Philly Philly.

Offense, Offense, Offense. For the Vikings to be better than last season, which we still can be, we need to win out and run the table. If we go 13-2-1, we will technically improve upon from last season. This team has the potential to become the up and coming premiere passing team in the league.

Here are my thoughts on last Thursday’s offensive shootout between The Mighty Vikes and The Hollywood Rams.

Our receiving core will continue to progress, and with zero run game, aerial attack will be the main staple of the offense. As I said in my last article giving my analysis about the upcoming game, our offense needs to rush for at least 200 yards a game for us to win. Well, 100 yards would be a good start. Dalvin Cook and Latavius Murray have to find other ways to be useful such as blocking, screen passes, and punching the ball down the field for one or two yards. The Vikings are failing to realize that Dalvin Cook is bitten with the injury bug. Getting hurt like that as a rookie does not help a career. Look at how mediocre Deshaun Watson is with the Houston Texans.

Image result for kirk cousins rams

Dear Mr. Cousins, step up in the pocket and get rid of the ball. Please eliminate all of these fumbles. 

Make Latavius Murray our number one running back. He used to be a star with Oakland, so let him be a star here. Let him run the ball, and make Cook a passing option until he can figure out in his head how to be a great tailback again.

With that, our offensive line needs to create bigger holes for our running backs. Did you see how big the holes the Rams O-line made for Todd Gurley?

With the way the NFL has changed the game, don’t expect for the Vikings to win games with their defense anymore. For us to be competitive, we need to change our mindset to be an offensive team. The emergence of our offense has confused our identity, and with the struggling start to the season we’ve had this is the change we need.

Defensively, ever since the NFC Championship game last year (2017) we have been playing as if a ghost has haunted us. Doug Pederson exposed us last year, and the rest of the league has used that game as a blueprint to crush our defense.

With the unfortunate loss of Everson Griffin, we have lost an emotional leader in the locker room. Danielle Hunter needs to step up in a leadership role this season. Last, why is Anthony bar so damn slow? Since 2016, he has now shown us that he will have a good year (2015), then a bad year (2016), then another great year (2017), then another mediocre season (2018 thus far).

Barr got picked on by Cooper Kupp and Jared Goff all night last Thursday, like a skinny snot-nosed nerd on the playground in front of his hometown in LA. To be put simply, Barr is not playing with any pride and has become complacent, which is the best word to describe our defensive play.Image result for anthony barr cooper kupp

Last, Harrison Smith and Andrew Sendejo need to step up and make their tackles. Look to see George Iloka more in the mix. He has been a starter his whole career, and he is the player with that type of hunger in which we need on the field.

Let’s go bird hunting on Sunday. Fly Eagles, crash and burn. This is America’s game of the week on Fox and the most pivotal point in our season. No team has gone 1-3-1 to start the season and has made the playoffs. No team. Let me repeat, no team.

Stefon Diggs has historically had big games under big stages on National television. Look to see him do the same this Sunday.

If and when the Vikings avenge their NFC Championship game from last year, looking at the remainder of their schedule, they will run the table and win the rest of their games. I am calling it. But, that is if and only if they beat the Philadelphia Eagles on Sunday.

Moreover, play with an offensive mindset. When we run the ball, two yards are better than none. Defense, figure it out.

Vikings 28- Eagles 21.

Boom. Boom. SKOL.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

Venmo or Patreon

Skolz(os): The Vikings lost to Buffalo? On to the Hollywood Rams.

The Vikings lost to the Buffalo Bills. There isn’t anything to discuss. But, as much as I love the Vikings, the National Football League is rigged to make significant money, increase ratings, and gather more interest. It is all fixed, trust me, and believe me. The worst part is, the Vikings are always a team where the NFL fixes against.

The NFL wants all of the first round QB rookies to start this year. When a rookie starts and does well, the NFL rakes in the moolah.

josh_allen_1280x720_1327819331711.vresize.440.220.high.23.jpg

Josh Allen made our defense look like a rookie defense. 

Here is a quick rundown of the proof. Sam Darnold starts right away for the Jets. Patrick Mahomes of the Chiefs makes grown men look like toddlers. Baker Mayfield comes in and leads the Browns to victory on Thursday Night Football, to make a grand narrative, against Sam Darnold and the Jets. Tyrod Taylor wasn’t hurt. It was all fixed so that the NFL could have that narrative. Now Baker “Money Maker” is named the starter for Cleveland. We also have Lamar Jackson giving Joe Flacco a run for his money. When was the last time that we saw Flacco play this well? He was in auto-pilot for the previous three years. Oh, and yes. Josh Rosen is starting over Sam Bradford in Arizona. What else happened in the last ten days of the football season? Well, the NFL went out and fixed another narrative, and it had to be against the Vikings once again.

What was that narrative?

Buffalo Bills quarterback, Josh Allen, made the Minnesota Vikings look like the Bad News Bears. Yes, he made the Vikes look so bad that it seemed the Vikings weren’t even playing the right sport last Sunday.

How often does Anthony Barr look foolish out on the field?

Imagine the sound of me crumpling up a piece of paper and throwing it away.

On to LA to face another young star quarterback, Jared Goff.

It is time for Thursday Night Football. A night in the City of Angels, where our “Mighty” Vikings will take on the Hollywood Rams, an A-list roster filled with stars.

The Vikings have a significant weight on their shoulders. With Philadelphia coming up the following week, we cannot afford to lose this game against LA. With that, anything can happen on short weeks when it comes to TNF. It will be a spooky night in Tinseltown.

Don’t count the Vikings out yet, because here are my thoughts on what needs to happen for the Vikes to win.

Throw, Kirk, throw. Catch that ball, Adam! Score that touchdown, Dalvin. No, it more should go like: “BLOCK FOR THE QUARTERBACK – MAKE HOLES FOR THE RUNNING BACK!”.

If we want to talk Super Bowl or even a win against The Hollywood Rams, the offensive line has to start looking more like, well, a line.

Image result for dalvin cook vikings

Dalvin, you need to cook something up. If we don’t rush for a total of 200 yards on the ground against the Rams, well then we won’t have a chance to win. Dalvin Cook and Latavius Murray will be the offense’s key to winning the Super Bowl. If they can rush for 200 yards a game, then we will win every game, despite having a mediocre line.

Oh, and dont’chya know. Everson Griffen is having some off-field issues, and he probably won’t play. Our defensive line looked atrocious without him, and it seems like he won’t be playing anytime soon. So Danielle, you better make that money. It’s your time to shine, baby.

Sack that pretty boy Hollywood quarterback.

Overall, the key to this game defensively is to have our corners and safety’s shut down LA’s pass game. Even without Griffen, I’d still take our chances facing Todd Gurley head-on. It is a big game for Dalvin Cook. The running back is making his TNF debut in Hollywood with an opportunity to show up Todd Gurley. If he does so, he will make a name for himself on a big stage. This would put the Vikes back on the map.

Vikings 27 – Rams 24 with a Dan Bailey field goal to win.

Wouldn’t that be a fantastical Hollywood Blockbuster narrative?

BOOM. BOOM. SKOL.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

Venmo or Patreon

Skolz(os): MN vs GB, and Thoughts on Buffalo.

It’s not fair that Aaron Rodgers plays for the Packers, a team I have despised since I was a young lad. Couldn’t he play in the AFC for the Buffalo Bills? Why can’t we have him on our team? Oh, wait. We now have a great QB, and his name is Kirk Cousins. Our Messiah.

Cousins is only getting started.

Here are my thoughts about the Vikings border battle tie with the Packers.

carlson-daniel-09162018-getty-ftr_8s4ymta43gnm1dctux9d86qfh.jpg

A prior predictions pre-season of mine was Daniel Carlson, our newly drafted kicker, was going to be a bust. I knew this because I didn’t think a 20 some year old kid was going to be able to withstand the animosities of NFL game pressure to kick ourselves to the Super Bowl with four seconds left. Maybe this tie was a blessing for us to find the missing piece to the puzzle, which is now Dan Bailey. Gary Anderson started our lack of confidence in our kicking game in 1998, and hopefully, Dan Bailey will be the answer to this kicking curse that we have along with Kirk Cousins being the solution to our historical quarterback carousel.

Lambeau Field is hostile, and Aaron Rodgers is no easy task even with one leg. He could play with a blindfold and still keep his team in the game to win. It doesn’t matter how much better the Vikings are, every game against Green Bay is never a given. Playing The Packers at Lambeau can cause players like Laquon Treadwell, with poor mental toughness, to drop balls and disrupt the team’s momentum on the road.

ows_153714038825016.jpg

Why didn’t we draft Michael Thomas?

When I was in high school, we played a hockey team who had always been a state title contender in the middle of the season. They were ranked third in the state, and we were ranked number two. Both of us were bound to play in the State Tournament, and this game was going to affect the seedings. Despite outshooting them 45-20 and outplaying them, we tied. It was the worst feeling ever, just like this Sunday’s loss – I mean tie to the Packers. My coach said he walked by their locker room after the game, saying they were celebrating as if they had won the World Series. With that tied up tang in our mouths, we went out and won every game for the rest of that season and became State Champions. As for the other team, they lost a majority of the rest of their games that year and fizzled away.

The Minnesota Vikings must come out of this tie STRONGER than Green Bay. We have a better team, and we need to stop making tiny mistakes, like getting our punts blocked.

On to Buffalo.

We need to blow these guys out as soon as possible. Then we can give our starters rest before we play The Los Angeles Rams on the road on Thursday Night Football, a team that we can beat because anything can happen on Thursday. Seriously, we need to go 3-0-1 to start the year if we are going to avenge that tie.

5b95ad2238501.image.jpg

Could Cousins be our savior after 30 plus years of different quarterbacks?

Wouldn’t that send the league a message, now?

The Vikings need to play other receivers against the Bills because we need to figure out who our number three option will be to create a three-headed monster receiving core.

Please spread out the run game between Cook and Murray. Tay Train was a superstar in Oakland, and Cook is playing so tentatively on his ground game. Use one for the air and one for the ground – mix and match, destroy, then repeat.

Last, the defense needs to tighten up tackles, and special teams need to be flawless.

My prediction:

Vikings 35 Bills 10

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

Venmo or Patreon

Skolz(os): Thoughts on MN Vikings win vs. 49ers, and Upcoming Battle with The Packers.

After five days of watching highlights, listening to pro football analysts, and coming up with my own opinions about the Minnesota Vikings week one performance against the 49ers: here are my thoughts for you to indulge. I hope you enjoy them.

Beating the San Fransisco 49ers was a good week one win. If Kirk Cousins were to throw for 400 yards and three touchdowns, we would expect that from him every week and anything less would be a disappointment. Cousins is comfortable playing within himself, buying into the culture that Mike Zimmer has created. It is good to see the defense and offense make mistakes this early in the season, meaning that we have room to improve. If the Vikings came out and blew out the Niners this week, we would all be feeling sky high like Baltimore Ravens fans right now, when the reality is that they set the bar high for their hopes for the season. The fact is with that type of pandemonium in your belly from a week one blowout, the expectation and let down will hit you hard. The Ravens struggled against the Bengals as we saw them lose on Thursday Night Football. This was a good week one win for Mike Zimmer and the Minnesota Vikings. Now, on to Lambeau.

kirk-cousins-vikings-debut.jpg

Here are some quick notes:

Be patient with the offensive line and Dalvin Cook. The Vikings’ O-line is like a game of Tetris right now because they are trying to find the right fit to protect Cousins. On another note, Dalvin Cook will get better from the line of scrimmage as our line becomes more of a synergized moving wall.

The Vikes need to use Latavius Murray more to give Cook rest. They cannot overuse Dalvin Cook due to his injury from last year, and because of the talent that Murray brings to the table. The NFL is a two running back league, and we need to use Latavius Murray in the situations that we are paying him for.

As mentioned before, Kirk Cousins played within himself, and we need to accept that. We don’t need him to do what he did in Washington every Sunday. He was under a lot of pressure to throw 4,000 yards a year for Washington because of how incomplete his roster was, and he only had one good offensive coordinator during his tenure. As long as we keep the chains moving, do not fumble, and throw interceptions, we will continue to win. Right now, Cousins needs to establish his leadership role before he becomes the messiah that we make him out to be.

Not everything will happen overnight with our big time QB investment.

Next, the Vikes need to eliminate minor defensive mistakes. There were blown coverages, and a few missed tackles but that will correct itself over time, and we will see this against the Packers. Sheldon Richardson is quite the pleasant surprise, and it will be nice to see what he brings to the table because there is a new cohesiveness with the defensive line that is blooming slowly beneath our eyes. It will be exciting to see how this will blossom over the season.

Treadwell needs to play better. The first round draft pick needs to become a primary third down and red zone threat. I’d love to see Thielen, Diggs, and Treadwell all obtain each a thousand receiving yards within the next few years. So, why not make it happen this year?

Screen shot 2018-09-14 at 10.09.19 AM.png

My thoughts about the next matchup against Green Bay.

Aaron Rodgers is in jeopardy with his health, career, and folklore. Despite how severe or minor his injury is, his ego is getting in the way of him doing what is right for himself and the Green Bay Packers. Rodgers has a strong vengeance to win against the Vikings due to the Anthony Barr incident last year. This may be a huge mistake for him to play. If Green Bay were to play Miami last week, he wouldn’t have come out and played in the second half. Since they are playing another divisional game against the Vikings, he will play no matter what.

Mike Huges and Jayron Kearse will be a big factor because Rodgers will be throwing quick, early, and often. Since Hughes will be lined up on the outside and Kearse will be playing nickel corner, they will be defending short passes more often. But who knows, this may not be part of our defensive game plan. They can create a significant impact on the game if they can make some plays. These are my picks for our X-factors on defense.

Diggs needs a breakout money making game. Show us what you’re worth.

800AaronRodgersCartedOff-AP.jpg

Cousins needs to protect the football, throw downfield, and take advantage of the inexperienced young defensive back core that Green Bay has. WHEN the Vikes win on Sunday, it will be the biggest win of Cousins career on a big stage game. He has never proven that he can win a big game dating back to college, and this is the start that he needs for the Vikings to make it to the promise land this year.

Win this game, and build momentum.

The Vikes need to make a statement to the NFC North and Packer fans. I would love to hear Packer fans silenced. In fact, I want Rodgers to be 100% healthy, so there is no excuse towards why they lost. After hearing analysts express their preseason concerns about the strength of the Vikings’ schedule, new coordinator, new quarterback, and the difficulty of our first six games, the Vikings need to come out and make a statement on Sunday.

My prediction:

Vikings 28 – Packers 17.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

Venmo or Patreon

Traveling “Zos Style” Part 4 (Seattle and Portland).

Here I present to you a four-part series where I share with you my journal from my travels. I travel a lot, so I thought I would start seriously blogging about it. Here we go! This is the third installment of this series.If you didn’t read part 1, click here for the link.  Here is the link to part 2 as well. Last, here is the link to part 3. 

Day four of my trip started off at the brink of sunset. My friend Shepard and I got up very early and prepared for our trek back northbound to Seattle.

Since I travel for life experiences and meeting people native to the city, I do not travel to spend all of my money on food, and luxurious tourist experiences. Before we left, I ate all of my leftovers from the previous days. Have you ever had mac and cheese for breakfast before? It is an amazing breakfast food.

The drive from Portland to Seattle is to die for. It is quite the opposite drive from Minnesota to Chicago, where you have to drive through that atrocious state called Wisconsin.

IMG_5897.jpg

The trees, mountains, rivers and these tiny log towns were quite the sights to see. Being from Minneapolis, a region where there are no mountains, I really came to appreciate mountains for the first time in my life. I saw mountains many times as a child, but that doesn’t process in your brain during your youth.

Road trips are great. The way you pack, talk, pass the time and create memories together creates a beautiful experience. Shepard and I made the most of it, that is for sure. When we arrived in Seattle, we stopped and parked the car at Angle Lake Station, hopped on a train to Pikes Place Market, and explored the city.

Prior to the trip, I stole a tangerine from Shepard’s cabinet. I knew he wouldn’t care, but I needed it for travel survival purposes as I was down to less than 100 dollars. Remember, I left for this trip with only 300 dollars in cash.

IMG_5887.jpg

Seattle Gum Wall

Why am I so daring?

After me and Shepard went our separate ways, I worried if he was going to get back to Angle Lake because he had no money for a train ticket. That only meant that he had to try to sneak on the train without getting caught.

Granted that I do this all of the time when I travel, I have seen people on trains in Germany get arrested. This is serious because I see the same in other countries as well. Please make sure you pay for public transportation.

Due to that, I have not heard from Shepard since I last saw him.

I wrote about Shepard a while back. Here is the link to the article that I wrote about him.

As I walked back to the hostel, I became anxious about whom I would meet that night. A night in a hostel with the right attitude can lead to a great time.

The hostel that I stayed in was the Green Tortoise Hostel.

green-tortoise-hostel-seattle-20.jpg

This place is great. They had tacos for dinner, eggs for breakfast, and the coziest rooms. If you have ever traveled in hostels before, you would know that a lounge is a great place for stimulating conversation with foreigners. Lounges can introduce you to people from all over the world. On this trip, I met people from Australia, Germany, England, and Canada. From the US alone, I met people from Georgia, Baltimore, Philadelphia, and Dallas. Lounges are insane.

That was quite the night.

Then the night had to end.

On my last day there I knew there was only one thing that I needed to do to make my voyage out to Seattle a little bit better than any other excursion that I’ve been on.

I went to see the Bruce and Brandon Lee gravesite. It is essential that you pay respects for Bruce Lee, the definition of a legendary dragon.

The man was a superhero, he could do thousands of pushups, and he invented a new form of Kung Fu called, “Jeet Kun do.”

Bruce Lee is a whole other topic of conversation, but yes if you go to Seattle, you should see how surreal the feeling to be around in the presence of these two men. Why? Well, they are both legends in their own right.

Bruce Lee was the first ever international movie star, who brought the east and west together, and that is why he is a top 50 iconic legend in my personal bias opinion.

After my spiritual upbringing at their gravesite, I headed back to Pikes Place Market to further explore the culture there. As I was walking up and down the market on both sides of the street, I noticed that there were only four fish markets there, so the folklore of the major fish markets that you have to see diminished for me. This is because I had this pre-conceived idea that the whole market was going to be fluttered with fish and people throwing them around like they were baseballs.

The funny thing was that if you purchased a fish, they would ship it back to you, which answered my question as a tourist if you were to buy a fish. I always thought if you bought a fish that it wouldn’t make any sense because it would be difficult to cook it right away. But, it all makes sense due to the tourism demands.

When you buy a fish or any seafood, you give the showmen of the fishmarket your card or cash, then they put it in a tennis ball, and they slide it in the ball and throw it to the cashier, then the cashier gets a fish thrown at him and packages it. Then he or she throws the ball back, then BOOM, you have a fish sent back to you.

You would think that it would be a lot cheaper to buy fish there, but you are buying the experience and the novelty of having a fish from the famous market in Seattle.

Ironically, I met a girl from St. Paul and she and I got to talking. She was super cute, and her name was Abbie. She told me that she moved out to Seattle because she fell in love with the markets and wanted to be around that atmosphere all of the time. She loved her job selling fish, and that was ever so inspiring. Abbie was a show woman about fish and could throw a mean tennis ball.

Although I didn’t purchase any fish from her, she gave me a lot of free smoked salmon because I used my charm to swindle her for free stuff. Just kidding.

This is where I smirk and do an eyebrow raise or two.

After my final hurrah at the market, it was time to finish my wine in my hostel and prepare to go home.

In conclusion, most people travel for food, luxury, Instagram posts, or any of that basic stuff. I travel for survival. I travel for thrills, meeting characters like Issak, beautiful people who give free front row tickets to Intelectual Digital Music Concerts, and for the challenge.

Yes, I want to find those lost evenings and last minutes when you are in a foreign city. I went to Seattle with only 300 dollars in cash with no credit cards, and I made it work even with no sure place to stay. I couldn’t have done it without the fantastic people that I met to make this happen. Although this is not the first time that I have done this, I had to make sure that I documented it so that I would be able to give people a new perspective on how to travel outside of the box.

When you put The Zos in the corner, he will come out victorious with all of the best stories to tell.

I live life for experiences like this, as some of us should. This is why I travel every three months to learn about myself, life and most importantly people and their culture.

May my words inspire you to do something amazing.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

Venmo or Patreon

Rewriting Bad Long Copy Advertisements.

As a writer, I try to challenge myself every day across as many mediums as possible. Poetry, memoirs, fiction, screenplays, and you name it. I take my craft very seriously to be as dynamic as possible to be able to write for anyone or commit to any project at any given time. Here is my latest challenge where I will be rewriting long copy for company websites, which is a form of brochure advertising.

Here are my takeaways thus far from examining what poorly executed long copy is:

Five Key Takeaways of what Bad Copy is.

  1. Asking more questions than giving solutions
  2. Bad use of adjectives and too many words
  3. Bad call to action (CTA).
  4. Narcissism (Me Me Me).
  5. Asking for money right away.

Solutions to Bad Ads.

  1. Choose sensory adjectives that convey a clear meaning
  2. Omit Superlatives like “Very or One of a kind”.
  3. Don’t use the “Ly” in your words
  4. Don’t use basic descriptors, use descriptors that apply to the industry.
  5. Take your time and don’t be sloppy, get second and third opinions.

Here are the three examples of long copy that I will rewrite, and the reasons why they are not well executed.

  1. Mass Mutual Screen shot 2018-06-26 at 1.30.29 PM.png

People visiting this site are not interested in you, and they are more interested in what you can do for them. Leave out the company history on the front page. People want to know what you can do to help them and etc. This tells me nothing.

Rewrite:

  • Title: MassMutual Nebraska
  • Subtitle: Growing Your Financial Portfolio
  • Replace “Who We Are” with “Let’s Get Started”.
  • The short paragraph below:
    • Whether it is your Roth IRA, 401k, or your overall stock portfolio, our analysts provide professional insight into the marketplace, making well executed financial decisions to grow your wealth. By understanding your goals and financial situation, we are able to increase your wealth with our proven detail-oriented design strategy. No client has a one size fit all financial situation, and that is why we tailor to your needs in order for our analysts to maximize your wealth, propelling you for financial freedom for the future.

2. Rareloop

Screen shot 2018-06-26 at 1.47.58 PM.png

Here, we have a terrible call to action. What do you even do? I need to see what you can do for me. There are too many fluffy adjectives such as passionate, expert, and crafting. This is an excellent example of lazy writing because it is evident that the copywriter wrote what came to mind. I don’t even know what products that they make.

Rewrite:

  • Enlarge the size of the name of the company. It would be better if they put it front and center of this page.
  • Change heading to “We Are Online Media Masters.”
    • Pose a question or statement.
    •  How Can we Enhance your Digital Presence?
    • 1. Create a Mobile Application.
    • 2. Web design.
    • 3. Branding.
    • 4. Logos and Graphics.
    • 5. Video.

Our well-experienced media specialists will craft your brand to stand out from the rest. Partner up with our team, click here, and we will get started on how we can bring out your company’s fullest potential. Let’s begin.

3. Email marketing from an unknown source.

Screen shot 2018-06-26 at 2.08.48 PM.png

This is a prime example of brand narcissism, “Me Me Me.” There are too many unnecessary adjectives that do not pertain to what they are selling. Do you also see that I do not even know who this email is from, what company it is, and why they are writing to me? This is way too long, and horribly written because it seems as if it was written one time. If you are going to take the long writing email marketing approach, we need to remember that people will read good writing even if it is very long. The design of this email looks very amateur, and there are many websites that can make your outreach look very professional, without the design being obnoxious and outdated like an AOL email back in the early 2000’s. The design makes me feel like it is from a foreign prince who is urgently emailing me asking for money. People have seen this wording, and bragging before 1000000 times. Ten years ago this would be really cool and catch people’s attention in the email world. 

Rewrite:

  • Title: “Multiply your Profits with Effective Copywriting Techniques.”
  • Subtext: Introducing our groundbreaking eBook, “$1,000,000 Copywriting Secrets.”
  • Paragraphs and Main Message:
    • Would you like $1,000,0000 worth of copywriting secrets so that you can market your products and services effectively online? Copywriting is the most critical skill because your ad copy acts as your online salesmen who generate your sales. Our proven copywriting method will increase your product profits and revenue. No matter how great your product is, it is vital that you pair it with a good copy because, without it, your company will disappear amongst your competition.
    • Our online eBook, “$1,000,000 Copywriting Secrets”, a groundbreaking guide for your brand to be in control of your business and the profits that it generates for you. With our innovative methods, you will be able to create sales and earnings at any time. Write like a professional copywriter, and it will enhance your company’s results. It is as easy as that. Copywriting is the simple solution to separating your business from your competition.

In conclusion, I am no expert when it comes to long copy. This was merely an exercise, and since I have completed it, I have come to realize that this is a skill that I want to develop a prowess in for the future. If you have any thoughts, ideas, or comments on how I can make my long copy better, please comment below as I am still learning the tricks of the trade.

Remember,

“The Zos Knows”

-David Zosel

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

Venmo or Patreon