Fresh Trends in Advertising and Marketing to Notice: Edition Five.

Tupperware plays a bigger part in the world than we think.

When most think about Tupperware, we perceive an image in our minds of parties thrown in the ‘60s where women would promote the product. But, most don’t know the significant impact that the brand has had in the world’s carbon footprint.

Since their inception in the ‘60s, they have used their products to make a positive impact around us. Not only does Tupperware cut down the world’s carbon footprint, but it cuts down on waste as well. Tupperware’s products have always been driven to increase the mortality of the planet. Never on the surface were Tupperware parties designed to create awareness and profit. Beneath that surface, they were meant to get communities together to help spread awareness about a solution to preventing food waste.

Waste today is destroying our planet through pollution. No Time to Waste has been the brand’s longstanding initiative to reduce food waste around the world. This mission has always been designed to create new, reusable, and sustainable products with better technology to prevent single-use plastic from entering oceans.

Tupperware has been a quiet leader amongst purpose-driven brands, a pioneer ahead of its time. Right now, they have outlined a vision to meet all of the United Nations’ Sustainable Development Goals.

They plan to reach these goals by continuing their longtime collaborator, SABIC to develop new innovative material from mixed plastic waste called circular polymers.

By 2025, their products will be delivered to consumers with biodegradable and compostable materials. With that, they are on pace to eliminate 100% of poly plastic bag waste in the ocean in 2025.

Tupperware is teaming up with the Ellen MacArthur Foundation to bring a global reach. For them to achieve their goals, the partnership will bring awareness for consumers to return their current Tupperware products for them to be recycled and repurposed. When they are returned to their customers, they will receive new products that are made with certified circular polymers. This enhanced return process is the first step in achieving their brand purpose-driven goals to be completed by the United Nations’ Sustainable Development Goals.
Instagram Shopping popular among younger users

What are our distribution channels, and how are they changing? This question has been a mainstay in the marketing world for the past 100 years, and it applies to inventory and point of sale practices.

When generations are changing, trends are as well. An analytics company, GlobalData, reports that close to 40% of shoppers between the ages 16-24 are now using Instagram Shopping to purchase items through the apps advertised posts.

Instagram is a powerful tool for advertisers because of the efficiency, and low costs to promote posts. More and more businesses big and small are using this point of sale advertising method to generate revenue, giving purpose-driven brands more awareness and the ability to get exposure along with their bigger brand counterparts.

Most importantly, it is imperative that purpose-driven brands capitalize on this opportunity due to the shopping habits of the growing demographic. The reason for this ever-increasing trend is because Instagram provides a more personalized advertising and shopping experience.

Abundant resources aren’t needed for purpose-driven brands to invest heavily in boosting their mobile sales, and with a continuing growth from 40% why wouldn’t anyone brand want to seize this opportunity?

Love Planet and Beauty’s initiative in reducing carbon footprint.

Hair, skin, bath, and beauty company, Love Planet and Beauty is a growing company who uses their products to promote reducing the worlds carbon footprint on the rise.

Their mission is to spread its ethical initiative of using responsible ingredients, reducing waste, saving water, and honest footprint counting.

LPB is working toward three new product innovations by 2020, enhancing the health of skin and hair to preserve the beauty of our planet.

They sell vegan products with no chemicals like butane and propane in them, promoting being vegan or vegetarian as well. LPB encourages power showering, having a planet-friendly wardrobe, recycling, purchasing ethical brands other than themselves, and avoiding aerosol products.

LPB’s philosophy is that small acts of taking action to be more environmentally conscious can make a difference, no matter how little it is. They believe it can either start with purchasing their products, recycling, or taking shorter showers.

They have innovated newly developed products such as vegan dry shampoo, fast dry shampoo, and conditioner, and their bottles are even 100% plastic recycled. Every ingredient they use only come from sustainable products and are continuing to do even more so annually on their long journey to protect the planet through enhancing their consumer’s beauty.

Like a successful ethical brand, LPB does not view their consumers as customers, but as people who partner with them to helping them achieve their goals of sustaining our planet’s beauty.

LPB has yet again proven that success comes with a purpose.


“The Zos Knows”

-David Zosel 

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