Why You Need to Watch “Mountain Men.”

The word, “perseverance” is what makes this film unique to me and is the reason why I am recommending it. Perseverance is a trait that I do not see anymore with people and their commitment to friendship, love, and relationships.  In this comedy-drama, we experience a loser brother, Toph (Tyler Labine), reconnecting with his estranged hotshot younger brother, Cooper (Chace Crawford) in the small town that they both grew up in through a thrilling survival experience in the mountains.
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The logline states:

“Two estranged brothers who reconnect at their mother’s wedding drive to a family cabin, but the trip turns into an unexpected struggle for survival.”

This film sort of reminds me of The Winter’s Tale, a Shakespearean play that goes from a comedy and turns into a drama after an extreme event. In The Winter’s Tale, a bear comes out of nowhere to eat and kill one of the main characters, which marks the switch from comedy to drama. In this film, the two brothers encounter hardship on the mountain and need to find a way back home by hiking through the woods. While staying at a survival shelter, Coop, the responsible brother, eats a few pot cookies on an accident that were packed by his foolishly loving older brother. Cooper gets way too stoned and walks out of the shelter to take a leak and then proceeds to fall over a steep ledge of the mountain, breaking his leg in the process. Suddenly, the whole tone of the film changes and the two are in deep trouble because now Toph has to make all the big decisions and safely get his brother back down the mountain for medical help.

The two encounter hardship after hardship, and Coop continues to tell his brother to leave him there. But Toph never gave up on his younger brother, no matter how hard the situation was. There was a point in the film where a big snowstorm hit, and Toph gave all those clothes off of his back to keep Coop warm.

What I really enjoyed about this film is how likable Toph was despite being a colossal screw-up. This is because despite how badly ashamed his younger brother is to his family, he still had no hatred or animosity towards him, all he had was love. Toph could have quickly just left his brother on the mountain and let him get eaten by a bear or mountain lion while he got help. Toph never gave up on his brother or his family.

This film’s message is to honor your family. Perseverance.

I really enjoyed Tyler Labine’s performance as Toph. He made me laugh a lot, and he even made me cry. I really hope to see more of him in movies in the future. His performance touched me so much to the point where I felt like he was actually was my friend. I wish I had a friend like Toph.

Friend’s and family don’t abandon each other on the mountain. If this is something that you have forgotten, then watch this film.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need To Watch “Pleasantville.”

 Change is a capability that is always within our selves. In this film, “fantasy” is at its absolute best and that is because it is true and relevant to what human beings have been struggling with since the existence of mankind; the trials and tribulation of repression to achieving enlightenment.

First of all, I would like to say that this film is a classic. But, it is not a classic in the sense that The GodfatherForrest Gump, or The Wizard of Ozis.  I am suggesting this film because despite being labeled as a “classic,” not many people that I know have even heard of this film.  I believe that this film will grow and build it’s following in years to come in sort of the same manner that The Shawshank Redemption and The Boondock Saints has. When this film reaches that cultural relevance and longevity 10 years from now, I am going to be proud to say that I endorsed it.

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The logline states:

“It was perfect, pleasant… and boring. But not for long. Two kids are about to give this place a big, colorful shake-up.”

The film stars Tobey Maguire who plays a teenaged boy who is obsessed with a 1950’s television show called Pleasantville, where everything is pleasant. Reese Witherspoon plays his cooler older sister who stirs up trouble throughout the film. The main plot point in the movie happens when the two are magically transported to the 1950’s black and white sit-com world of Pleasantville, playing the two main characters. The two notice how everything is so dull and odd. There are no toilets in the bathroom’s, the basketball team never misses a basket, words in books and firefighters do not know how to put out fires; because there is no such thing as fires in Pleasantville.

Paul Walker plays Skip Martin who goes on a date with Reese Witherspoon’s character Mary Sue. Despite finding him super attractive, she doesn’t want to go out with him because he is plain, dull, and boring. Mary Sue forces him to have sex with her, which changes his outlook on everything that Skip Martin knows. This is the beginning of the theme of “change” in the world of Pleasantville. Suddenly in this black and white world, there is color. With a long chain of events that you will see in this film, people start to act differently because they find the “change” that is within themselves. This is because the people of Pleasantville have found that they are capable of such things.

This is a visually striking film. Once people start to discover themselves in the film, you see many shots of striking black and white images sprinkled in with subtleties of color. The build-up of color in the black and white world was very elegant. It wasn’t sudden and horrific to the viewers, but it was to the characters living in this world. When the characters in the world of Pleasantville begin to turn from black and white to color, the town starts to live in fear, and people become segregated. Everything that the people of the city has been forgotten and tension is created within the community.

People everywhere are afraid of things within themselves that they may or may not be capable of. We are so scared of change in the world and the change that we have in ourselves, and as human beings, we project that fear onto other things that develop ugly social situations. With our presidential election coming up, I believe that this film is a good one to watch that will help you realize what kind of change we want for our country. I say that because you will learn that in this film, personal repression gives rise to political oppression. Politicians represent a false hope to many people, and that is what Pleasantville represents. Authorities want us to live in a black and white world where we follow a certain model on how to live life, but we cant. Everyone needs color in their lives, and that is why the change from black and white to color represents the change in oppression to enlightenment.

If you lack color in your life, then go and watch this film. Human beings have always been afraid of color because it is something that we do not understand, so hence, we live in fear of change. But, that is precisely what we need; color.

All we need is color.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Paid In Full.”

Say you grew up in a rough neighborhood, and you tried to stay out of trouble your whole life, but the temptation is all around you. Could you resist that temptation? Imagine, growing up in the 1980s in Harlem and you made 75 dollars a week at a dry cleaner but knew you could make 25 thousand dollars a week by selling a kilogram of cocaine. What would be your breaking point? I bet 95% of you guys reading this would sell the drugs if this were the case in your life.

“Earth provides enough to satisfy every man’s needs, but not every man’s greed.”
― Mahatma Gandhi

If you are into African American culture or if you are interested in it then go and watch this film. My best friend said, “Anyone who is actually in with Black culture has seen this film.” That is why I am about to tell if you know nothing about black culture and if you are completely oblivious and ignorant to it, then you should explore something new and walk in the shoes of these three best friends who take over the drug trade in the streets of Harlem.
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The logline states:

“This fictionalized account of three real-life Harlem drug dealers is told in flashbacks as they plunge into the world of hustling.”

Wood Harris plays Ace, who at the beginning of the film works at a dry cleaner and resists the temptation from his sister’s boyfriend Calvin to join the drug game. Despite his best friends being drug dealers as well, he still resists. After Calvin goes to jail and comes across some free cocaine, he begins to take Calvin’s spot on the streets and slowly with his connections with the Dominican drug cartel through his job at the cleaners. He begins his rise to the top of the streets with his best friends Mitch and Rico becoming the Kingpin.

The reason why I recommend this film is because rather than focusing on the flash and bling of being a drug dealer it emphasizes how greed can overcome trust and friendship. Would you cross your best friend and rob him for money? Also, this film highlights how hard it is to get out of the drug game because of the temptation, pressure, and protecting your reputation on the streets. Wood Harris’ performance in this film neutralizes all of the opulence, temptation, and glory that this type of culture is usually portrayed and brought upon in pop culture. That is an adamant thing to do as an actor because his performance peels all of those layers away and focuses on the main themes of temptation, greed, trust, and friendship; making this film special.

Ace is quite the opposite of most hustlers on the streets. He is quite, lays low and wants to stay out of trouble. He only cares about his soldiers and making his money. He doesn’t care about driving fancy cars, watches, clothes, women, or partying. He is boring, and that is why he is successful.

I felt very empathetic towards all three of the characters. I understand why they choose the life that they did choose and, that is why this film is enjoyable to watch. Most movies about the streets glorify robbing, money, drugs, sex and etc. This film focuses on its major themes and gets you to empathize with people of whom you would not ever give a to chance in real life.

I would also like to point out that the film’s soundtrack is incredibly authentic to the place and time. Films are how I discover music that is old or new. The soundtrack alone should make you go and watch this film. It features Eric B and Rakim, Doug E. Fresh, Phil Collins, Special Ed, Twista, Jay-Z, and even Kanye West. If you love films with great soundtracks, then give this one a chance.

“Hood” is short for the neighborhood. Everyone has their own “hood.” We fear and reject what we don’t understand in life. That shouldn’t be the way we live life. If you want to understand something outside of yourself, then go and watch this film and comment below on what you think.

I’ll leave you with a quote from Beyonce, “I grew up in a very nice house in Houston, went to private school all my life and I’ve never even been to the ‘hood. Not that there’s anything wrong with the ‘hood.’”

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need To Watch “White Bird In A Blizzard.”

If someone important to you got up and left you at the doorstep and never came back, how would that affect you emotionally? The worst part about that is, you never knowing why that person left you. Do you want to see why that reason was?  Sometimes it is best to never know because the truth may be the most painful thing in the world.  But, finding closure to it all may be the only cure. A White Bird in a Blizzard expunges on the exact details of the truth behind the theme of abandonment. This film is a hidden gem. It has been on my Netflix list for over 18 months, and I am happy that I gave it a chance because it is phenomenal. This film is an art house dramatic thriller with compelling performances from Eva Green and Shailene Woodley. Moreover, the cinematic theme of abandonment proves to show that physically and emotionally abandoning yourself or your closest relationships can severely damage yourself and others around you; and the only way to overcome that abandonment is to find the truth no matter how hard it is.
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The logline states:

“When 17-year-old Kat Conners’s mom, Ever, vanishes, the teen relishes her newfound freedom – until the reality of her loss sets in.”

In this film, Kat (Shailene Woodley) is a victim of her mother’s (Eva Green) sudden disappearance when she was just only 17 year’s old. This is a film about a young girl finding her mind, body, soul, sexuality, and youth while the mother deals with her own aging and yearning for her youthfulness. The mother, played by Eva Green, was once an attractive, wild, crazy girl, who marries an uneventful man and becomes a domesticated housewife, only to find that she is unfulfilled with everything in her life. Through a series of flashbacks, this film displays the character arch of the mother from a happy young lady to a disgruntled housewife with significant issues. When the film takes place in real time, we see how Kat deals with her mother’s disappearance for three years.

As Kat and Eve grow older together, they begin to reject who they are on the inside and then soon to become estranged from their mother-daughter relationship.

Abandonment represents the core of human fear. If that is something you would like to explore, then go and watch this film. This is because each day, people everywhere get to the point where life has left them on a doorstep or has thrown them away. The central core of this recurring theme in the film is about the loss of love itself and the severe loss of feeling connected with someone, which involves betrayal and loneliness.

Shailene Woodley’s performance is very engaging, and from the opening scene to the ending credits, I was on her side the whole time. She has this great voice that makes her narration of the story very welcoming, giving the film a calm but yet edgy tone. Eva Green stole the show with her performance, making her character relevant by bringing more and more curiosity to the viewer throughout the story in each scene that she appeared in.

This film has a lot of unique twists and turns and is very unpredictable. I guarantee you will be shocked by the ending. You will be taken through an “odyssey” of the human psychological development of dealing and overcoming abandonment.

When you watch this film, you will understand the psychological pain that abandonment brings to human beings.  This film is relatable to anyone because neglect is a universal wound. It makes heartbreak painful and shows why separation causes such anxiety because losing a friend, lover, job causes our self-esteem to go on a downfall. It also causes you to feel unworthy and not being able to belong in anyone’s life, leaving you powerless in your own life. The wounds cut deep, and that is why unresolved abandonment is the primary derivative of self-sabotage.

That is why you absolutely need to watch this film to find out how Kat overcomes her abandonment by finding the truth because the most painful goodbyes are the ones that are never said or explained.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Fruitvale Station.”

When you read the newspaper, watch the news or check social media and you see another African American shot and killed by another police officer we see riots, protests social media debates and most importantly lousy reporting by journalists.

This film needs to be seen by everyone who is involved with The Black Lives Matter movement or anyone who is against police brutality. In fact, if you are one of those people who support what our law enforcement stands for then go and watch this film right now because this movie will show you the other side of the spectrum because you will understand why police brutality needs to be correctly served its own justice; once and for all.  Fruitvale Station, mark my words is going to be a very culturally significant film and should represent the main issues of police brutality against all citizens in our country.

Before I get started, I just would like to point out that the directorial work of Ryan Coogler is absolutely astounding. If you enjoyed the movie Creed, then you will most certainly enjoy Fruitvale Station. Ryan Coogler is on pace towards being one of the great filmmakers of our generation.
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The logline states:

“This dramatic rendering of real-life tragedy recounts the final hours of Oscar Grant, shot by San Francisco transit police on New Year’s Day, 2009.”

Based on a true story, the film opens up with cell phone footage of the incident where Oscar Grant was wrongfully shot at Fruitvale Station in the Bay Area. Immediately you are hooked to the film, walking tall in the shoes of Oscar Grant. Then we are taken to the beginning of the day where the story unfolds to the all of the events leading up to his death.

The director, Ryan Coogler said, “ I wanted the audience to get to know this guy, to get attached so that when the situation that happens to him happens, it’s not just like you read it in the paper, you know what I mean? When you know somebody as a human being, you know that life means something.”  That is precisely what this film does. We see Oscar Grant for who he is, a human being. Michael B. Jordan’s performance as Grant is tearfully breathtaking. Through many series of vignettes throughout his final hours, we see that Oscar Grant is a good person who is trying to do right in the world despite his past. He loves his mother, his daughter, his sister, his girlfriend, and doesn’t want to disappoint them anymore. He quits selling drugs and begs for his real job back. He tries saving a dog’s life and helps a woman how to figure out fish frying.

Journalists do not do this for victims. They don’t get you to empathize with the person who got shot. They don’t report on detail about who the person was and what they personally meant to the world. No, they write what will sell them more advertising in the papers or online. Journalists need to do these victims justice. That is all I have to say about that.

This film brings Oscar Grant justice.

All lives mean something.

Police officers have mace, tasers, and handcuffs. Why do we need to resort to shooting people when there are other alternatives to detaining people? Violence is never the answer.

Michael B. Jordan and Ryan Coogler will be the next actor-director one-two punch duo of our generation. I have a strong hunch that they will be in the ranks of De Niro-Scorcese, Cooper- O. Russell and Jackson- Tarantino.

This film reaches out and grabs you to the point where you feel like you are walking in the shoes of Oscar Grant. During the climatic point of the film where he gets shot, you are released from his experience/point of view, and suddenly you are put back into your own shoes experiencing the tragedy from an innocent bystander point of view.

All though Chad Michael Murray had a small role in the film as the BART police officer who shot Oscar Grant, he did a fantastic job with the very little screen time that he had because he portrayed how poorly some police officers are trained in our country. The real-life account of the actual police officer claimed to have “mistaken” his gun for his taser in court. Bull shit. He told the jury that he thought his gun was a taser? Seriously? This police officer only served an 11-month sentence for involuntary manslaughter. That is not the type of justice that victims like Oscar Grant deserve.

This is a compelling film made by an exceptional filmmaker and is the reason why the medium of art will always be so powerful. Watch this film and comment below, letting me know what you think.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Being Flynn.”

Being Flynn should be entitled “Being Unreliable.” “Flynn” should be a cinematic linguistic term used throughout the world meaning, unreliability. If you are a person who continually is letting people down and cannot be relied upon, take a moment to think about your actions and how it can cause the downward spiral of other people. 
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That last sentence reflects the central motifs and themes for the film.

The logline states:

“Working at a homeless shelter, a young man sees a lot of alcoholic con artists. But only one is his long-lost father.”

Being Flynn stars Paul Dano as the main character, Nick, whose estranged father, Jonathan, played by Robert De Niro re-connects with him where he works at a homeless shelter after not seeing him for 18 years.

If you want to see De Niro in his absolute best form, go and watch this movie. If you are a fan of seeing Paul Dano compete on screen with the greatest actors in the history of cinema, go and watch this movie. If you just love how Julianne Moore can steal the show, then this film is for you.

Jonathan Flynn is an unreliable father that was never around and showed up when he pleased. We learn in this movie that the theme of being unreliable can greatly affect the others around you. Jonathan Flynn is an alcoholic writer and ex-convict who constantly tries to convince the audience that he is this grandiose storyteller and that everything that he is doing in life is just “fine and dandy.”  But we learn that his failure as a father severely impacts the upbringing of his son, Nick, and the relationship that Nick has with his mother, played by Julianne Moore. Jonathan’s inconsistency as a father lead’s Nick’s mother to commit suicide, making Nick feel responsible for his lack of accountability.

Nick falls into severe alcoholism and drug addiction to cope with the stress of his father, showing up at the homeless shelter of where he works, which costs him his relationship with his girlfriend. His father’s erratic behavior at the shelter with other homeless people forces Nick and the staff there to vote whether or not Jonathan can stay. Once again, his irresponsibility caused Nick to spiral even more downward because he begins a relationship with something called crack cocaine.

We get to really become fans of both of these characters. The main difference is despite both of their downward spirals, Jonathan always seems to be okay and land on his feet. Jonathan is the one who hits rock bottom harder, but he doesn’t let his past affect him. Nick, on the other hand, does, and that is why it takes Nick a long time to land on his feet. This is because Jonathan is always positive and enjoys any curveball that life throws at him. Whereas Nick is still moaning and crying about something. Until Nick realizes that he needs to accept his father’s capricious behavior, he eventually finds an awakening and understanding within himself.

I just gave you the meat and potatoes of the film, but I refuse to provide you with dessert.

As you can see, unreliable action’s is the cause of a powerful domino effect on people’s lives. If we all understood this concept, then people would be more reliable, then there would be a significant reduction in the world’s problems.  Think about it, because this theme goes way past father-son relationships. Politicians, Musicians, CEO’s, friendships, employers and ETC. are all unreliable.  All people are unreliable. If you find someone that you can rely on in life, don’t ever let go.

With every action of being unreliable is a greater and more powerful reaction.

If you want to feel something that will hit you hard in the gut, to make you learn about your past actions and how they have affected others that you may have never known that you ever did by your own faithless undoing; then this is a great Friday night film for you.

I’d love to hear what you guys all think of this film. Comment below and let me know!

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Five Foreign Films that You Need to Watch on Netflix.

For every 10 films that I watch, I like to watch a foreign film. This is because it forces me to pay attention in more detail to the storylines, character arch’s, dialogue, and everything else that goes into a movie. Foreign films expose different types of cultures around the world and different styles of filmmaking. I prefer to watch films set in various countries where they speak the native language because it is more authentic. By the end of watching foreign films, I end up discovering more new things about culture, movies, language, politics and etc.

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1.  Old Boy

The logline that Netflix states about the film is:

“With no clue how he came to be imprisoned, drugged, and tortured for 15 years. A desperate businessman seeks revenge on his captors.”

If you are sick of Hollywood thrillers, this film will give you quite a refreshing outlook on cinema. This Korean film is inspired by Oedipus The King and will take you on a ride that you have never been on before. This film is so well written that it holds on to all of its cards and plays them one by one at the precise moments.


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​2. Infernal Affairs

The logline that Netflix states about the film is:

“A veteran cop goes undercover to expose a detective who leaks information to the criminal underworld, but the mole doesn’t know who’s tracking him.”

It drives me absolutely insane that most people do not know that this film was the original film and the inspiration and basis for The Departed. Yes, The Departed is a remake of this film.  There are a few differences between the eastern and western adaptations, but the main one that I would like to point out is that this Chinese film focuses more on the relationships between the two moles. It is an absolute classic.


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​3. Ida

The logline that Netflix states about the film is:

“Her innocent life masked lies from the past. She’ll soon be a nun unless terrible things change her faith.”

This film hits on the strongest subjects of the Holocaust and Stalinism. It accurately portrays a time and culture that most people do not know or understand. This Polish film is sort of like a road trip film that focuses on the relationship between two characters as they travel into Poland’s hinterlands. This film is culturally relevant, and when you watch it, you will know why there was so much acclaim to this film.


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​4. City of God

The logline that Netflix states about the film is:

“A Brazilian slum kid rises to drug kingpin, leaving a trail of dead rivals in his wake. He only missed one.”

If you like “hood” films and crime-thriller- dramas then this should be at the top of your list. Breathtaking. You will be morphed into the slums of Rio de Janeiro to experience a unique criminal underworld. It will bring chills down your spine. This film should be at the top of everyone’s Netflix watch list.


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​5. Ip Man

The logline that Netflix states about the film is:

“An occupying Japanese general challenges Chinese men to duels to prove the superiority of the Japanese, but Ip Man refuses to fight – at first.”

Based on the life of Ip Man, the master who taught Bruce Lee, Donnie Yen portrays this legendary Chinese figure to its greatest folklore. Donnie Yen’s display of traditional Wing Chun is truly authentic. This film teaches us history about the Sino-Japanese war and the history of Wing Chun. If you want to see Donnie Yen play the ultimate kung fu master while seeing some of the best fight scenes, then give this film a look. It is my favorite on the list.

Foreign films are the cheapest way to travel without ever buying a plane ticket and leaving your house.

Let me know what you thought of these films so comment below and let me know!

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Brick Mansions.”

I have two words for you. Paul Walker. He was the absolute man. Always plays the “good guy,” and he still does the right thing. Brick Mansions is a film that will be a major cult classic in the years to come, not because it is Paul Walker’s final completed film but because of its high entertainment value. The use of parkour in this film is unbelievable to the point where you’ll be wishing that you could move like a ninja.

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David Belle, the founding father of the parkour movement, stars as Lino who is the convict that Paul Walker has to team up with. RZA plays a great villain in this film and sets the stakes high for the two protagonists.

The logline states:

“A cop infiltrates a condemned, militarized Detroit housing project to avenge his father’s death and bring down the killer and reigning drug kingpin.”

I want to make a side note to say that this is a remake of the French film, District 13 and that the reviews on this film are not up to par with the original. I think that is because this film is not edited as well as it could be, which affects the plot and significant character development. But it is an action-crime-thriller, it makes up for those things by its sheer Hollywood entertainment production value.

Seriously, the parkour sequences, stunts, and the fight scene choreography is a great achievement. You will be thoroughly entertained, keeping you on the edge of your seat.

Luc Besson wrote this film. If you do not know who that is, he is the guy who wrote and directed Lucy, Leon: The Professional, The Fifth Element, and my personal favorite The Family.  All are classic films.  Luc Besson is a working-class hero when it comes to cinema. His body of work is phenomenal. He wrote District 13 and all of its sequels as well. The dude is very productive.

The last thing I would like to say is that if this were to be Paul Walker’s last completed film, then I am glad that he left us with such a high performance. He was one of the biggest movie star’s of our generation, not an actor, not a celebrity, not face but a movie star. He was the epitome of a movie star who represented “The Good Guy,” and that is why his death was so tragic to so many people.

Paul Walker was a good guy.

With that, I will leave you with my favorite quote from him.

“If you spend any time with a man, you’ll realize that we’re all still little boys.” –Paul Walker

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Sustainability is the Hottest Fashion Trend, and Depop is Leading the Way for Generation Z’ers.

You would think whatever Kylie Jenner is promoting will be the latest trend in fashion. Well, in reality, sustainability is the highest growing trend in the fashion industry. It has become the most in-style trend for the latest brands and apps that continue to emerge.

Depop, a London-based fashion marketplace platform, is changing the way we are purchasing clothes, aimed towards a younger generation.

In the US, Generation Z will be the largest consumer group by 2020, and Depop is planning to capitalize on this growing demographic.

Millennials and Gen Z’ers want to see a change in the fashion industry, and that change is sustainability. Depop recycles clothes with their resale platform for users to buy and sell used clothes. Social shopping, independent brands, and resale are gaining popularity. With many capital investments accumulating to 62 million, Depop now has the opportunity to grow organically to reach further young generations who crave this transformation in fashion.
Depop is now set up to meet demands with their new investments. The company’s purpose is to empower the next generation through their platform. Informing Gen Z’ers about paving the way to be more conscious about Social Shopping has been the primary factor towards their success, and has been the driving factor behind inspiring a new generation towards a better reputation than their predecessors.

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Fresh Trends in Advertising and Marketing to Notice: Edition Six.

-Braskem Changes Methods to Reduce Plastic Ocean Waste.

Plastic is an integral part of our world, and also has been a growing issue with our oceans as it has created islands of wasted plastic across the globe. Braskem, a plastic company, has been strengthening its efforts to be more socially responsible, creating alternatives in reducing plastic waste in our oceans.

One of very few innovators in this movement, Braskem has made science-based policies to prevent ocean debris. As one of the biggest resin producers, Braskem has strived to innovate plastic for developing advancements in sustainable product use to avoid waste.

Reusing and recycling correctly done on a microscale from people can make a huge impact, and the company is doing their part to promote smaller efforts outside of their company, reinforcing responsible plastic usage.

On a grander scale, they have set a goal aimed towards 100% of plastic packaging be reused, recycled, or recovered by 2040. As of now, they are focused on investing in newer raw materials to be more sustainable. Another focus aimed towards reaching this goal is to partner with as many brands as possible to invest in reusable packaging material for their products.

This solution is already available in the market and has applications in the cosmetics and food industries.
-Examining the Second Cycle of Programmatic Ad Viewing.

2018 was when the first cycle of Programmatic, a new state of the art ad viewability platform, was implemented to outperform direct ads.

Programmatic has improved advertising in both process and efficiency, delivering targeted advertising and reducing ad dollars wasted spend. However, over the last year, results have shown major growth followed by a plateau in the challenges facing it.

In the second cycle of programmatic, companies such as Xandar have invested thousands of hours developing a centralized transparency and consent infrastructure. Programmatic is now in its maturity phase and needs to focus on core areas, such as transparency, control, and content.

Transparency is a relevant topic throughout the advertising ecosystem. Xandar, a significant investor, is continuing to work on policies to improve supply chain transparency. This includes initiatives to amend publishing contracts to enable share sell-side technology fees with buyers.

Opening more dialogue to navigate a robust ecosystem is the key to improving a harsh ecosystem to navigate.

To improve the control factor of Programmatic, proper tools need to be added to the mix to create more views and interaction. The focus for the second cycle needs to continue on building tools that give marketers increased control over their campaigns rather how campaigns have performed. This is a direct response to brands who demand more in-depth insights into the “how” and “why,” which will improve transparency and control.

Simplification is crucial for content creation, the most competitive factor in driving consumers to ads, and the point of sale. The challenge is to win eyes for on screens attention and interaction.

The second cycle of Programmatic will provide less margin for excess buffers, non-transparent behavior, and distrust between brands and their consumers.

Programmatic must capitalize on creative opportunities and consumer value exchanges as they emerge when the right advertising currency develops.

-Brooklyn Winery Aims to Boost Local Economy.

In this era of entrepreneurship, it is critical to think about social impact. Starting a business to be profitable isn’t enough anymore because consumers are becoming more conscious about what brands they associate with. This is why Brian Leventhal, founder of Brooklyn Winery, has made waves by changing the way wine is made to help local farms in upstate New York, an area in need of urgent financial help.

Anyone can start a winery from anywhere in the US. You don’t have to be located in Napa Valley to do so, as most wineries buy grapes from vineyards in that region for production in other states.

Levanthal has made it his mission to expose New Yorkers to local wine by using grapes sourced from the Finger Lakes region of New York.

With Brooklyn Winery supporting upstate farms, the company is able to impact the economy of the region positively. Leventhal made community and social impact the core value of his company’s mission from Brooklyn Winery’s early inception. Nevertheless, he couldn’t have found this success without providing everyday hustling New Yorkers the education of why winemaking can provide real income boosts to an underserved area.

He emphasizes that if you want to find success as a social impact brand, the key is about knowing how to educate your audience. Moreover, the key is to find a problem that your company can solve and find the type of impact that you can make with what resources are available.

Social impact added to your brands business model will always help others, and make you feel good at doing what you are doing to serve good to the world.

 

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Tangerine.”

What do you get when you have two transgender sex workers, one “crack whore” and an Armenian cab driver with a heavy secret? A recipe for disaster, that’s what. Tangerine takes place in Los Angeles on Christmas Eve, so this film is technically a Christmas movie as well which makes it even better. Tangerine is a reminder that all humans have feelings that can be hurt because betrayal hurts all of us no matter who we are.
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The logline states:

“Fresh out of a stint in jail, transgender prostitute Sin-Dee and her pal Alexandra hit the crazy streets of LA to get revenge on her fickle pimp.”

I want to point out that this film is shot entirely on an iPhone. I really liked the cinematography of the film because it added legitimacy to live on the streets in LA. The rhythm of the film was unique as well. Whenever the characters were indoors, the pacing of the film was slower, and when the characters were in cars, buses or walking around on the streets, everything would speed up. The soundtrack was fantastic as well, which helped enhance the cinematography, acting, and pacing/rhythm of the film. The music brought more entertainment value to this movie, making you want to jump off your couch and run all over the streets of LA.

This film is exciting and will make you laugh.  After all, it is a Christmas comedy. The constant situations are hilarious, and the acting was superb. It was like I was actually watching people that I didn’t know on screen in a movie versus actors playing different roles in a film. It was totally believable. I just didn’t think that they were actors. I felt that they were real people. I had no idea who these people were, and I wanted to get to know them throughout the entire film.  What I am trying to say is that this film felt so real and raw that I thought that I was on the streets following these people around and I wasn’t watching your typical film.

The build-up to the climatic point of the film was fantastic. Despite knowing what was going to happen, you still didn’t know what the end result was going to be. That is a tricky thing to do as a filmmaker or storyteller. What was revealed at the end was that no matter how different you are from society, all humans have feelings, and we all can be hurt emotionally.

Society looks down upon hookers, transgender men/women, crack heads, pimps, and corrupt cab drivers. But this film humanizes those people to show how we all can relate to someone so different from us.

I studied the Meisner Technique for acting, and my teacher said something about playing a “crack whore” that really stuck with me.  He talked about most actors do not have any experience doing crack or being in the sex trade, but we do have a lot more in common with that person than we think we do because we all want something in life that we will do anything to get. For a “crack whore,” she sells her body to feed her crack addiction, but for us, we do or give up something needlessly to get something towards what we need regularly. It may not be as drastic, but we can relate to that in a way and use that commonality to play certain characters as actors. You can apply that concept in terms of empathy towards anyone.

What do you have in common with the person you are sitting next to? Probably a lot more than you think.

This film makes these characters likable because of the fact that they are humanized. They show us that people who are different from you, and I have feelings, attachments, and emotions that are similar to the ones that everyone else has. Humans all share the same emotions, no matter how different we look or act. Tangerineshows us that these people are human and that we should not ignore that.  No matter how different we all appear to be, we still all share the same feelings and emotions.

I would love to know what you think! Comment below and let me know!

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

Why You Need to Watch “Ashby.”

How would you react if you found out if that the guy you are driving went around killing people while you waited in the car? Ashby is a comedic retelling of any coming of age story. Not only does it touch on those themes, but it also is an “accepting of death” story as well. This film teaches us that no matter how much you want to grow up that you should enjoy living in the moment of today. On the flip side of that coin, it also spurs a notion that no matter how soon you are going to die that you should enjoy the time that you have left while trying to make the world a little better before you leave it.

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The logline states:

“A gruff local seems like an interesting subject for his school study of an older person. Maybe a little too interesting.”

Now, I hate that logline. It doesn’t even make you want to watch the movie.  Luckily for all you readers out there, I watch movies without even reading descriptions or watching trailers. I will randomly click on any movie and watch it.

That’s just how I roll.

Wikipedia gives a better description of the film.

“High-school Nerd Ed Wallis (Nat Wolff) enters into a friendship with his neighbor, Ashby (Mickey Rourke), a retired CIA assassin who only has a few months to live. The film is a coming of age /approaching death comedy-drama.”

The film also stars Emma Roberts as Ed’s love interest and Sarah Silverman as his mother.

Ashby has moments of dry humor and many moments of extremely gut-busting laughs. The combination of the machismo of Mickey Rourke and the bravado of Nat Wolff can only give you a big clue of how hilarity will ensue for the film. Sarah Silverman was also hilarious in every scene that she was in. She doesn’t strike me as a very motherly type of actress, but she played a nasty Mom, and that is why she was hilarious.

Beneath all of the comedy, the film’s central theme was what is it like to truly be a man. Are you a 17-year-old with a single Mom and an absent father, stuck between the role of a kid and an adult? How do you deal with that? Do you need to grow up and be a man, or do you need to focus on your youth? Or does being a man mean going out and killing 93 people for the CIA and then finding those certain people justice by killing more? Is being a man knowing how to throw and take a punch? This film explores the sides of what being a man is. Ashby a collision course between the youth and energy of “bravado”  that meets the male chauvinism of “machismo.”

Despite very different situations from both characters, they each learn something from each other. Not to be a man, but to be a good man; how to be a good person. Ashby and Ed both realize that they do not need to hurry up and grow up or die, but they learn that what they do during the present is the most important. If you are always thinking about the past, you will be depressed. If you are still thinking about the future, you will have anxiety. The relationship between the two of them gets both characters to live in the “now.” If you live in the moment, you will be content and happy. How can you be a good person if you aren’t living in the moment?

This film is a great time. I hope you enjoy it.

 

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo