The Real Tiger King can Teach us True Social Distancing: Meet Sooyong Park.

Joe Exotic ain’t shit. Anyone can raise tigers in captivity and breed them. Since this whole “Tiger King” Netflix special is taking over our lives during this COVID-19 quarantine, I’d like to enlighten you a little about the irony of our situation. Tigers are a rare breed of beasts that are endangered in this world, so scarce that its beauty is a spectacle. Capturing footage of wild tigers is very difficult due to their rarity. Historically, most video you see from tigers in the wild has been recorded by Sooyong Park, a Korean Naturalist who goes to the extreme to provide us with such beauty. Like Joe Exotic, he has spent his whole life devoted to tigers, but with wild ones. Here is the reality of Sooyong Park:

If this man can sit in a bunker in Siberia, in frigid sub-zero temperatures, for 6-8 months at a time without leaving, then why is it so damn hard for us to stay in our homes? I can’t believe that people are so bad at social distancing.

When I was on a walk the other day, I saw a group of teenagers walking right next to each other. None of them had dogs, and they didn’t look they were family members. Are these teenagers practicing social distancing? Probably not. I can write another five paragraphs on instances like this that do not equate to correct social distancing. The only reason to leave the house is when you run out of food, and if you need to walk your dog. Stay inside! What is so hard about that?

People are finding any excuse to leave the house to go to the grocery store. Is your pantry empty? Is your freezer empty? Is your fridge empty? Is your second refridgerator empty? I highly doubt it. Do not leave the house until everything is gone.

And… I mean everything.

All you need is a 10-pound bag of rice, pickles, and some preserved meat like SPAM to survive.

Do you need to go to the store to get frosting for cupcakes that you are baking? No. This is not a time to live in gluttonous luxury, eating all the junk food in the world. It is survival time. We need to stay inside and eat what we have.

If we eat a big breakfast and a big dinner, then we do not need to leave the house if we have strategically stocked up. Every meal should be properly proportioned. For instance, if you use ketchup, you should only use the serving size on the bottle. How hard is that?

And for all of you toilet paper hoarders, you didn’t need to buy that much. All you need to do is hold it all day, and go once a day using only one sheet. Okay, just kidding.

COVID-19 is spreading like wildfire in the US because we Americans are not disciplined. If we all practiced with the intensity that I have already expressed, then our numbers could be a lot lower.

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Most of us already have luxuries such as laptops, tablets, and phones to keep us busy. I have sat at my computer, writing books, blog posts, and I started an online clothing business ( to help raise money for the WHO. It’s easy, find something to immerse yourself into that will consume 8-12 hours of your day.

We have phones to call and talk to each other. It is so much easier to see your friends over Facetime because you don’t have to walk to your car and drive to see them. Plus, it is less expensive.

I have saved so much money during this quarantine by merely not doing excessive everyday things. I know people who are just buying random stuff on Amazon that they don’t need because purchasing items online makes them feel better. Don’t you get it? Buying that stupid Xbox headset or whatever is so unnecessary, and it is just clogging up shipping orders to be delayed even further.

Why are parents who are working from home putting their kids in daycare? Do you think those daycare providers are keeping kids six feet away from each other? Are these kids educated on what is going on in the world? I saw an old lady run up and hug a kid the other day, and the kid didn’t stop her, and neither did his mom. Are you kidding me? All joking aside, I’m not telling anyone how to raise their kids. But, if you want to shelter them then that is fine with me.

People are dying, and we still want to go to Target to buy legos for our kids! Entertain your children on your own. Teach them how to do multiplication and division for entertainment.


Yes, I did get ridiculous for this post, but someone has to make a point. It is okay to go outside but stay with your family or loved ones. Don’t be around your friends or meet up with them. But, if you do, stay six feet apart. This COVID-19 scare is real, and it is killing people left and right. I don’t see very many people abiding by these guidelines.

Come on, people; we are all in this together. If a Korean wildlife tiger videographer can sit in a hole for six to eight months in sub-zero weather, then why can’t you stay at home? I’d rather be the man in the hole than that tiger catches COVID-19. It is so easy.

Stay home! Stay away from each other!


“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo



Movies for Lock Down: Snowpiercer.

Everyone has been binge-watching shows during this COVID-19 lockdown. Some people want to watch things that distract them, and others want to watch relatable films for our current situation. For me, its the latter. Since it is the end of the world, supposedly, I am suggesting you watch “Snowpiercer.”

The beginning of the film asks a resonating question for me: “Do you remember what steak tastes like?”

What if five years from now, we have to explain to our children what restaurants were? Or maybe a concert? A movie in theatres? Wow.

“Snowpiercer,” like other apocalyptic films, has this theme of disappearance of societal norms that is similar to the COVID-19 pandemic. In the movie, people are rationing blood blocks to survive. The film portrays classicism, showing people in the back of the train having to fight to get to the front of the train to make a better life. Does this sound familiar to you?

It’s an exhilarating watch that will make you forget about life for a minute, putting you into a different reality to inspire you further this COVID-19 pandemic will come to an end soon.



“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

Songs for Lockdown: American Idiot – Green Day

Digging deep down into my feelings during this lockdown, “American Idiot,” by Greenday reminded me of what was happening in the world back in the early 2000s. Fear, propaganda, corruption, and angry people. COVID-19 has caused us to act like idiots.

Look at every Target toilet paper aisle.

People care more about their stocks, businesses, incomes, and economies versus human life. We are all idiots. I’m not saying that I’m any smarter than you or anyone else, but when the coronavirus outbreak started in Wuhan back in early December 2019, I was warning people that this would be bad.

Yes, with extensive research and gleaming evidence, I feared something like this would happen. Therefore, I began stocking up on food a little by little each week, starting at the beginning of February. The only thing I knew was the fact that this virus was going to spread across the world, but I didn’t know how it would affect gas prices, the stocks, and everyone’s emotional state.

I began acting like an idiot talking about the paranoia before paranoia even became a thing.

From our government, and down the line, we are all idiots. Americans look at problems across the world, and we always think that this stuff will never happen to us. Well, now it is happening to us at one time—all of it. But it isn’t all of our faults because you can’t predict this stuff. You can only guess.

I can’t believe not very many people were taking this seriously back in December, and that includes our government. Even if the government knew that this was going to happen, they wouldn’t have been prepared for it dating back to the early 2000s when “American Idiot” came out.

Seriously, everything in the world is sold out, even bidets from Home Depot.

It’s okay; we will prevail one day. With the hysteria and frustration in this song, it relates to today’s reality, bringing back emotions that I had as a middle schooler.

Take a listen on Spotify or something.



“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

Songs for Lockdown: Here I go Again – Whitesnake

This crazy quarantine COVID-19 lockdown has affected us all, tapping into all sorts of emotional states that we can or cannot handle. Music connects us with our emotions on a deep level, altering our auras, and ultimately creating dissonance. Every day during this lockdown, I have come back into connection with a song that reminded me of an emotion I had relating to the present. Today it is “Here I go Again” by Whitesnake. This tune has reincarnated the feelings that I had while living in Colorado this past summer.

While living away from home doing an amazing internship at Crispin Porter and Bogusky, I felt quarantined due to my homesickness. I missed my dogs, cat, family, and my fiance very much. During this time, I got to watch “The Fighter,” a boxing movie that had this classic ’80s hair metal tune.

Seeing Mark Wahlberg walk down to the ring before his championship title fight pumped me up in a stoic fashion. This power ballad evokes the feeling of being alone, toeing the line, but having to fight to move forward and survive.

It’s a song that reminds us to hang in there during this long and winding war that we are in, because then surely one day we can fight to win and overcome.


“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

Stay Busy. Stay Sane. Write Down Your Goals.

People have their ways of staying organized, what works best for me is using a highschool planner. It sounds weird. But it works. For the first time in a long time due to the COVID-19 pandemic, my planner is full of absolutely nothing. As of today, I am going to write down daily goals to find accomplishments to maintain the right balance of mental and physical health. People say writing down goals is the first step in achieving them, and not many people actually do it. I realized this morning that I need to continue to do it to keep that habit. 

Usually, my highschool planner is filled with appointments, tasks, and advertising portfolio work. For two years, I’ve worked on my advertising portfolio to obtain a job in advertising, putting my blogging on hiatus. Right now, I am placing portfolio work on hold as I’m trying to work with art directors to polish it finally. Now, I can go back to doing what I love the most, which is journaling.

Now, my goals for the days to come will look something like this:

  1. Write 300 – 500 words.
  2. Read.
  3. Leisurely activities. 
  4. Work out.
  5. Walk Cooper.
  6. Cook and clean.

Writing down my goals keeps me sane, and it is a good habit to have during the times of imprisoned isolation. You see, we have the freedom to do what we want while we are trapped in our homes. It is quite the catch 22 and is quite similar to how prisoners feel in certain aspects. 

When Franco was king of Spain, everyone was afraid, and when he died in 1975, everyone went absolutely berzerk. 

We have the opportunity to explore new avenues, re-evaluate our life goals and ambitions, and to do new things such as playing chess. I can finally fix that lighting fixture and paint a hockey goalie mask. 

I’m trying to figure out how to find a balance of interests with my fiance, how to stay busy, how to keep good habits and to keep in contact with close friends and relatives. 

My late grandfather baked bread until his late 70 because it gave him a purpose. Maybe I’ll finish one of my three books, whatever it is, we all need to find some bread to bake right now to keep us moving forward. 


“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

COVID-19 should be called RESET-20.

My late Grandmother grew up in the Great Depression. She always told me about how she would keep twisty ties, glass bottles, and save everything, including bacon grease, to prevent being wasteful. Will habits like this become the new normal when the world restarts again?

The COVID-19 pandemic is changing everyone, which is why I am pondering how the world will change as it is going through its rebirth. What will the new “normal” be? Am I the only one who is suffering from a slight delusional paranoia? I don’t know the answers to any of these questions. Hence why I need to talk or write it all out.

We are in a crisis of humanity versus capitalism, trying to prevent mass human annihilation and the most significant global recession. Which one would you rather have? I choose life every time.

I am trying to stay positive and healthy by writing every day, exercising, and taking care of things that I’d never had time for, such as fixing my laptop charger. Yesterday, I wrote about staying positive because the “greater is coming.” Sheesh, it’s so damn hard to keep that keen sense of optimism at times. Then later that night, a phantom started creeping into my head, terrifying me about the future of our human existence.

When my fiance and I are walking our dog around the lake, hordes of people are passing by, further terrifying me that the virus is spreading. This caused me to call the COVID-19 Minnesota hotline (651-201-3920 or 1-800-657-3903) to ask if it is safe to walk outside with my dog. The verdict: Stay six feet away from people. Yes, that is nearly impossible when Lake of the Isles is a sardine-packed night club.

People are utilizing their resources because if fitness centers aren’t open, then it causes a chain reaction to go for runs around the lake and doing at-home workouts.

Being resourceful is a major skill of mine, and I am taking it to the next level for probably no apparent reason other than the fear we may be living in at the moment. I’m rewashing zip lock bags for reuse when I run out, measuring my laundry detergent, washing bigger dishware by hand using one or two drops of dish soap, and I am finding every way to be resourceful. The extreme hit me when my vegetables were going to expire in a day; therefore, I resorted to pickling them.

To me, pickling vegetables is a sign of fear of oppression. Is anyone acting this way out of a slight fear lurking in the back of their minds?

Take your index finger and move it as close to your thumb as possible without touching. Maybe I’m going a little crazy? But, aren’t we all having our moments of going “cuckoo” right now? I may be overthinking this, but I’m not the only one.

I’m glued to my TV, whether it is binging HULU, doing barre classes, or watching the news. I am even pursuing my faith more seriously by reading a book called “Jesus Calling.” Of those, exercising is the best way to pass the time.

COVID-19 could change my normal social behavior. For instance, when walking on the sidewalk, I’m turning my head to the right when someone passes by. Believe me; I’m not the only one who is doing this. Can you believe that I haven’t been smiling and saying hello to that person? How un-Minnesotan like is that?

Hoarding, home workouts, working from home, cooking for ourselves, and talking to others on the phone or FaceTime are becoming trending human habits. COVID-19 is resetting the world.

Quarantine, social distance, wash your hands and cover your mouth. Be vigilant and get your groceries through delivery apps. Only leave the house if you have to, and stay away from older people. These are the little changes we have to make, but even those can’t cure the darkness of isolation or COVID-19. But, it can get us through it, and it can be just enough to slow things down.

Hopefully, our government will stop making this a political issue and realize we need to make this a health issue and let health officials have full control of their actions.

All we can do is to pray and to make those little changes.

There has got to be some good that will come out of this. I don’t know what the reset button will be like when it activates for our world, but I hope it will be one for the greater.


“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

Stay Positive. The Greater is Coming.

Being frustrated, asking questions of “why is this happening to me,” and screaming at the top of our lungs when no one is listening is so damn easy. Emotional content is a vital sign of a healthy mind, and if we stomp our feet, it just detriments our minds if we continue to ask “why,” we will continue to be frustrated.

We should not waste our time right now being frustrated because it just adds fuel to our frustration during this COVID-19 fiasco. We need to channel it into positive energy, keep doing our part to stay and keep others safe. Most importantly, figure out new ways to keep our morale high in such low times.

If we are proactive, the reactive will be positive. The secret to getting through this is to find some way to release a positive force to find new ways to create a good attitude.

Adding stress by pouting about our circumstances of quarantine will lower our immune systems. Stay positive because when the glass is half full, you can put lemonade powder and ice in it, making a better-tasting full glass of refreshingness.

My fiance and I have put our energy into cooking, finding faith, DIY projects, and trying to find fun things to do. The number one thing we are doing is working out in front of our TV, doing barre classes, and yoga. We plan to do even more things like jigsaw puzzles and to get to other things that we have been putting off.

We love to make dry rub wings, watch the Vikings, and take football naps. It isn’t even football season. It may sound crazy, but we love doing those things, and we watched Randy Moss’ famous Thanksgiving Day game from 1998, which I vaguely remember as a kindergartener. But, recreating NFL Sunday’s was a blast, keeping our spirits high.

My fiance and I are going to create a dinner and movie night, where we get dressed up nice and order take out. We will light candles and drink beer from pint glasses, overall creating a fancy date night all from the comfort of our own home.

This is a time to use our imagination, making the best of what we have.

If we can go through life with a positive attitude, perseverance, and fairly good problem solving towards our salvation, then the greater good will come.

In times like this, we need to believe the greater good will come. But, it only comes with a positive attitude, as a paralyzed athlete once said, “The greatest disability in life is a bad attitude.”

Remember, when you point your finger at the moon, don’t focus on the finger. You will miss the beauty of what is the “great beyond.” Yes, I just totally ripped off Bruce Lee. This is why emotional content is the key to our survival right now.

The best is yet to come. We have to ride out this wave of terror, and if we’re going to do this, let’s do it smiling.


“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

A Reminder of What Gets You (Me) Excited.

A young child asked his father, “Why is Uncle Billy so fat?” The father paused for a moment. He could have said because he loved to sit on the couch and eat Cheetos all day, considering it was the truth, but he found this as an excellent opportunity to impart a life lesson.

“Son, Billy used to be skinny. But, he loved people so much, and so every time he met a new person, his heart grew a little more. The more people he met, he grew bigger and bigger.”

This father was not my dad. This anecdote was Russell Crowe in a movie called, “Mystery Alaska.” Albeit, the exact monologue isn’t correct, but the point is that Billy or Bailey ( I can’t remember the character’s name) loved people.

I love people. I love socializing, laughing, and being around people. Being a bartender is a job that I hate. Seriously, it is the worst. The only part I like about it is to talk to people.

My friends and family, I miss them. Being quarantined is difficult because there is a lack of social interaction via social distancing. I am so thankful that I have my fiance, Kaley, and our two pets to spend this challenging time with each other. But, being less than three feet away from one person 24/7 brings challenges. I know couples who are trying to find ways to stay sane with each other, and me and my beautiful other half are doing a great job thus far.

Reminding myself that people excite me has boosted my morale today. So, what is one thing that truly and profoundly excites you?

Being a macro thinker, I believe the COVID-19 social distancing sensation will change world culture, social interactions, and how we operate. With delivery apps, Facetime, and abilities to be present without being present, we can function differently. If this craziness continues, we will find realizations that staying in and cooking for ourselves, playing board games, doing yoga in front of our TV’s, and getting online degrees could make more sense.

The fear of this crisis could create human habits that could change us forever.

Putting my crazy thoughts aside, I miss being around people, and this quarantine is taking that away from me.

I realized this when I talk to my parents or my fiance’s parents on the phone. I miss going to see them, and it kills me that I can’t because I don’t want to infect them with a possible virus without knowing it.

Billy or Bailey’s heart grew every time he saw a person, and I resonate with that. My heart is so big for people that it hurts that I can’t be around them, and the only thing keeping me going is my fiance because I get to be with her.

Let’s be hopeful this ends soon because I don’t want my heart to shrink. Facetime your friends, call your loved ones, and text people that you haven’t talked to for a long time. Trust me, knowing that people are stocked up with supplies, and safe will bring comfort to you in times of discomfort.

To my friends and family, I hope you are all safe and that I can see you soon before my heart starts to shrink.



“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

A Reminder of What Gives You (Me) Hope.

The definition of “Spero” is to want something to happen, with the expectation that it might, otherwise known as the Latin translation for “hope.”The magic number is 284, representing the number of times where I have failed in the last three years in a specific category of pursuit in my life. Despite being kicked while I got knocked down so many times, one thing kept me going: hope.

COVID-19 is bringing everyone down. This is a reminder to persevere and to find hope. Right now, we are all prisoners to our own devices, and we are all in a crisis. Therefore we need to find a way to keep moving forward.

So, what is hope for me?

It’s a white bird that flies across the sky when all you see is the clouds.

My uncanny sense of optimism and passion for it has always provided me hope. I cannot lose that in such times of realism.

It’s the penny that you pick up from the sidewalk and putting it in your pocket that makes you smile, thinking you’re one cent richer.

Whenever I take out the recycling and flatten the boxes for the bin, I have a sense of hope that I’m doing something right for the environment.

It’s the bad cat sitting next to you when you least expect it, and the fear of him/her attacking you. But, when it sits in your lap and starts purring, just knowing it is your friend will raise both of your eyebrows.

The narrative of professional sports gets me going.

Opening the shutters after a storm, raising the masts, and seeing the sunshine gives a sense of relief that we survived the storm.

The lyrics of Frank Turner gives me light. “We’re not just saving lives; we’re saving souls, we’re having fun!”

A robot vacuum that I own that does the work for me while I write this excerpt about my life gives me hope. Along with the dishwasher, laundry machine, and my dog, who licks up the scraps on my floor so I can try to write something super insightful. Keyword: try. Or is this just being thankful for creatures of comfort?

Having food, shelter, and the excellent company keeps me optimistic as well.

The perpetual pursuit of faith keeps me going. I’ve always believed that someday I’d go to church or study religion seriously. In this time of COVID-19, I have enough time to explore these avenues.

Knowing my friends are okay.

Discovering the definition of what balance of physical and mental health is and what it means to me.

The priority of keeping my mindset, ambitions, and relationships healthy will give me the hopefulness to be happy.

I love having eggs, bacon, and toast in the morning. Every time I start my day with some variation of a good breakfast, I know I’ll have the strength to start the day.

Everything I may have written would have meant what it is to be thankful. I’m venting on what is on my mind at this very moment.

There doesn’t need to be any deep thought to this for me to say, “hope is finding brightness in the darkest days.”

What I say at the moment doesn’t have to be insightful or philosophical.

I keep it light by saying that hope for me is to see the Minnesota Vikings play in the fall, only to let me down in January, all again to do it the next year. The worst part of this is that this is just what excites me when I think about it. What is even worse is that this sensation may not happen this fall due to this hysteria happening.

I’m a scatterbrain writer, and it helps me organize my life. I write to survive; therefore, the power of pen and paper gives me hope. I believe that it gives me the power to manifest my future.

Hope is something to look forward to like when the sunrises every morning. There was a time in my life where I’d occasionally wake up to watch it rise.

During this quarantine, please remember to recollect what you think hope is. Don’t think too hard; spit things out.

It has helped me a lot just by expressing what it means to me.



“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

A Reminder of What Makes You (Me) Happy.

Happiness is the small tiny piece of tart strawberry rhubarb pie. It’s the best piece in the big delectable pie of enlightenment. In times of bedlam, we get hysterical, paranoid, and just get disinformed. We can control the things that we can, and we forget about how to take care of ourselves.

To note, we forget what makes us happy.

Happiness is hot Cheetos at the lake on a hot summer day.

Pancakes make me happy. But, making pancakes for Kaley makes me happier.

Whenever my dog Cooper finds me in the kitchen, only to discover that I’m just putting the dishes away. That makes me happy.

I like going for long walks along the lakes with her and Cooper, talking about cat strollers and wanting to eat Halloween candy.

Being in rhythm with you makes me happy.

Having a rhythm with life makes me happy.

We can all find some sort of “happy” right now.

It’s the only thing we can do other than pray.

Pistachios and a piping hot bowl of pho. Not together, but for separate reasons of indulgence.

What makes me happy? Little miracles. Smiles from strangers. Yeah, its what we do in Minnesota. Smile during the darkest winters, and say “sorry” to each other for unnecessary reasons.

Being from the North makes me happy. There is a sense of community here that is beyond any other in the US.

These are just somethings that make me grin.

Driving Kaley’s car is really fun too. Damn.

Going to Target for no reason. That is cool too.

Toasting crispy Banh mi’s for you and me. Never get’s old.

Watching hockey or any sports and then hearing the door open as you come home. It gets me so excited that I forget what I’m watching.

I’m also a big fan of cue tips—white ones and not pink ones. The white ones are the best.

Flossing makes me happy for some reason.

Talking to my parents on the phone frequently is something that I appreciate. It may be stressful for me at times, but I have a relationship with them, and they love me. This is something that I remind myself that I’m happy about whenever I hang up with them.

Al Michaels’ voice. Mark Rosen on the radio. Lebron James, for some reason.

Creating something and finishing it. One time, Kaley and I ripped out the lighting in our ceiling and installed a new lighting fixture. Handy DIY work is the best sense of accomplishment.

Tearing ice while playing hockey from doing a spinorama, then throwing a backhand top cheese bar down top tits. Celly celly celly. Even if its at the park against people who’ve never played hockey before.

My sister makes me happy. She is just the best. She made me tamales for this quarantine, and I gave her toilet paper. It’s been a good trade.

The way you get excited for Tennessee hot chicken.

I think Kaley just makes me happy. Yup. Good thing that I’m marrying her.

Doughnuts from Bogart’s. I always like buying them and then handing them out to random people. It’s so much fun.

There is this video on my phone where Marty McFly, my kitty cat, is playing with my pizza trying to eat it. Hilarious, right? My cat loves pizza, and so do I.

Kitty cat makes me happy. I didn’t know that adopting a pet was considered “rescuing.” That makes my heart warm.

This was a good thing to do. Think for 20 minutes of what makes you happy. We are so focused on this COVID-19, going bananas over something we can’t control. If we go crazy, then humanity will lose.

Try to think of what makes you happy.

I hope this will help someone get out of their funk.

Remember, hitting a home run off of a breaking curveball always leads to a massive upper deck home run.


“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

My Rebranding Challenge for Omnetics.

Recently, a future employer wanted me to send them 300 words or less on how I would rebrand the company. Omnetics is a cable cord connection company that creates cables for Military and Aeronautical uses. I wrote two renditions because I wanted to show my range as a writer and as a creative. One of them is crazy creative and the other is more traditional.


      Be Controversial, and Dare To Be Different. 

Let’s go crazy. Why? The objective of advertising is to drive PR to your company. So, let’s envision a drastic rebrand. Omnetics is hiding behind their strongest brand truths of controversy, and how badass the products are.  Embrace those truths. It’s time to diversify the traditional way of content creation and to integrate it into new channels. Let’s implement Virtual and Augmented Reality advertising to create brand interaction at trade shows, which is the most effective trend in advertising. Stark Industries is a more well-known company than Omnetics, and it is a fictional company that does the same thing in comic books. So, let’s do something crazy and partner with Marvel to make a comic book with their superheroes to promote your products. Or, partner with an off the wall company to create significant PR, establishing conversations that are compelling to today’s current culture. If is partnering with Poo Pouri, a poop company, then why can’t Omnetics partner with Coke? Have you ever thought about an activation stunt before? Picture fighter planes flying over Times Square, dropping connector chords over the tourists, landing safely with tiny parachutes. That will get people talking, and that is what you want. No more hiding behind closed doors. How about you produce a mini soap opera web series of connector cords who transform into robots that battle to find out what is the best product. It’s time to tell the story of your company that’s unique. Your biggest weapons are the controversy of morals of what you’re selling, and the fact that your products are badass. So, stop hiding it. If everyone knows who Omnetics is, then people in your target market will think of you guys as the easiest decision to make when purchasing connector cords through the psychological beauty of cognitive consonance. 


Building A Vision With Omnetics.

In the strategic process of rebranding, we need to focus on industry insights. It is essential to inspire a vision for what’s next in cord connection. 

When it comes to Omnetics’ voice, I foresee the company owning an inclusive tone that sets them apart from competitors. By positioning Omnetics as the industry leader, it will create personality, which many adversary’s lack. 

Think BMW: “The Ultimate Driving Machine.”

Omnetics: “Superior Connection.”

With competitors, there seems to be a classic case of insider jargon, where engineers are writing for other engineers that is hard to decode. Let’s shape a relatable, evocative voice & tone that focuses on inspiring colloquial language versus complex technical terminology. 

It is time to decode, simplify, and add sex appeal to the brand.

We need to build a vision that is more future-focused than anything and one else in the industry.  Let’s take inspiration from our customer case studies to illustrate just how our products improve military and aeronautical functions towards the future development of humanity. This is the beginning of how we can tell an amazing brand essence story to prospective B2B clients. 

Now is time to change the visual identity. Omnetic’s website, marketing materials, and design of the layouts portray a sterile personality. Competitors are no different. Something as simple as adding chic colors to a palette and layering in patterns and illustrations, infographics, and taking inspiration from beautiful design layouts could dramatically differentiate Omnetics. We can do this with a set of patterns involving color flecks and playful dials that adds a human touch to the technical industry.

Let’s create a spokesperson to create character. 

Let’s create a new logo and get away from wordmarks to tell a story.

Let’s implement playful photography to get away from industry-standard stock photos.

It is time to create a splash for the launch of a new brand.

What do you think is the better direction to go for a minutiae brand?


“The Zos Knows”

-David Zosel 

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CPB Journal

Frank Turner has been my favorite musician for my entire adult life. His lyrics have lived within me. I don’t search for music, I discover it. When I went to Dropkick Murphy’s during my freshmen year of college at First Ave, I became sold to Frank Turner. When he sang Photosynthesis and The Road it changed my life.  Those two songs song lyrics have been a major part of my identity. Man, that club is still the best music venue that I’ve ever been to. Props to Minneapolis.

Poem: Being Frank. Being Me.

“I discovered him. I talk very highly of him to people. I play his songs on guitar. I sing them to friends. His music is a small gift to my life. I found him, and he found me.”

No Man’s land is his eighth studio album and his first concept album. It’s about forgotten women in history that made a difference, or with some revolutionary courage. Every song highlights women, and some of them are even an ode to music. Nica is one of his best songs, ever. That says a lot from me about Frank Turner.

I was listening to this album, and every song was sort of a love song, an ode. I teared up a little bit because I miss my girlfriend. No Man’s Land was Frank singing to his fiance, Jess. He was singing to her. This is exactly how I felt.

This album is singing to Kaley and Chloe.

Frank is always looking out for me.

I want this job. Seriously, I can see myself doing major damage in the industry if I were to be here.

Alex Bogusky and David Zosel. I wanted to write those words in existence.

I want to learn from him, and I want to impress him. Who, wouldn’t? Most notably, I want to impress, Kelly and Tony.

The spirit of Frank Turner that I have would take me on the adventure of Boulder, and I’d take Kaley with me. Cooper and Marty too.

Frank Turner’s spirit is astral projected in me, it’s part of my soul. I wish everyone had that or can figure out which musician has the same relationship with.

I face the horizon everywhere I go. I face the horizon. The horizon is my home.