30 Ads in 30 Days – Ad 11 – Brickmania

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I choose Brickmania, a brand that licenses parts from LEGO and creates historical kits. I tried hard not to make it look like it was a LEGO branded ad, but more of a reenactment ad to highlight the brand’s differentiation in the marketplace. Therefore, since it is a lesser known company I used a call to action in the ad to bring the inquiring consumer to the company’s website.  So, here is ad 11 of 30.

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What do you think? How does it make you feel?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon

 

30 Ads in 30 Days – Ad 10 – Irish Spring

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, the problem is body odor. The solution is Irish Spring. I’m going for simplicity in every ad that I’m making for this challenge. So, here is ad 10 of 30.

IrishSpring.jpg

What do you think? Do you get it in three seconds?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon

30 Ads in 30 Days – Ad 9 – Harley Davidson

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I wanted to write poetic body copy for Harley Davidson, further capturing the truths of the romance of being on the road with a Harley.  So, here is ad 9 of 30.

 

HarleyDavidson.jpg

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon

Writing an Advertising Client Brief: Mini Cooper.

A creative director gave me the assignment to write a client brief for Mini Cooper. In ad school, you take a strategy course. In this type of class, you research a company, and then you find a target demographic, create a tone, and choose your tactics to start building your campaign. All campaigns stem from the client brief because it is the blueprint for creating good executions. Here is my brief for Mini Cooper:

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CLIENT

Mini Cooper sells an iconic affordable luxury-esque vehicle, distinct with its size, maneuverability, and its personality in pop culture.

 

BACKGROUND

MC has been successful with branding its strengths to consumers: fun, fuel efficient, color, size, and being cool. It is fun car that gives a liberal meaning to luxury, as opposed to status. It playfully reflects its owner’s personality, saying that they are fun and cool.

 

BUSINESS OPPORTUNITY

Because of this reputation, they have built a following over the past several decades. With its affordability, customization, and resale value, it can be the perfect gift for your spouse, post-retirement, or 25 + year anniversary. A MC can spice up any marriage because of its personality. In other words, MC wants to make itself the perfect mid-life car.

 

TARGET AUDIENCE

MC isn’t defined by age, gender, or income. It is all about mindset. MC wants to sell this mindset to married couples from 40-60, whose children have moved out, entering retirement and would wish to re-adopt the mentality of their youth. MC would like to capitalize on the demographic of people who make big-time purchases such as boats, motorcycles, vacation homes that resurrects the excitement of their midlife and marriage.

 

KEY MESSAGE

Be bold. This car can spice up, add, save, and is the perfect addition to your marriage heading into retirement. Another plus is it also can show your kids that you are cool.

 

How do we want to say it?

“Live Fast. Die Old.”

 

MISSION

Mini Cooper is inviting this demographic to enter this fun world at this exciting time of their lives. It is the perfect purchase for the next phase of your life that will help you revisit the feelings you had with your spouse when you were younger.

 

TONE

Witty, irreverent, fun.

 

CATEGORIES

OOH, Print, TV, Radio, Digital

 

Do you think this client brief will create a good basis for a campaign? What do I need to add to this launching pad?

 

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon

 

Kung Fu Copywriter Remix

Hiiii YAH! I am the Kung Fu copywriter, mastering the philosophy of emotional content, which is like a finger pointing to the moon. WHAT AH! Don’t concentrate on the finger or you will miss all that heavenly glory. KATAH! Being a writer, you need to master the truth and write with a style of having no style. HEE-YAH! I am chameleonic, writing with different voices. I kung fu to become creative and technical, making me an unstoppable copywriting force that is ready to blossom. ***Bowing***

Link to the original article. 

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon

30 Ads in 30 Days – Ad 8 – Hom Furniture

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I wanted to say it straight and say it great. I wanted to get the consumer to think and imagine what these products would be like with their family. I figured the concept was simple enough to make three ads to formulate a campaign.  So, here is ad 8 of 30.

Homfurniture.jpg

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What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon

30 Ads in 30 Days – Ad 7 – Surly Brewing

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I decided hit on the truth that boyfriends steal things from their girlfriend’s fridges, especially beer.  So, here is ad 7 of 30.

Surly.jpg

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:

 

Venmo or Patreon