In the age of digital video advertising, Over-the-top (OTT) and Connected TV (CTV) are setting themselves apart. While traditional digital media ads, such as those we find on YouTube or social media, are easy to skip, OTT/CTV ads can be harder to avoid. This is due to how they’re displayed on streaming platforms, resulting in higher video completion rates than other types of digital video advertising.
These higher video completion rates mean more attention for your brand, leading to better results. The key to success in this medium is understanding its uniqueness – it’s simultaneously tried-and-true yet cutting-edge.
Leveraging OTT/CTV ads also offers additional benefits that traditional video advertising can’t replicate. This is due to the data tracking analytics offered by streaming platforms such as Amazon Prime Video, Apple TV+, and Hulu. This provides a more granular level of ad targeting for brands, allowing them to reach their target audience with laser-like precision. What this means is that contextual targeting means ads are shown alongside specific content and genres, creating better engagement and higher rates of return.
Along with high video completion rates, accessibility to more businesses, highly targeted, and data analytics is what it will provide you to set your brand apart from your competition.
To learn more about how I can provide you with OTT/CTV services with no agency fees, markups, and wholesale prices, don’t hesitate to contact me via LinkedIn, and I will connect you with the right people.
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