Why Investing in OTT/CTV Is the Smart Marketing Move For Companies in 2023.

As the world of television continues to evolve, Over-the-Top (OTT) and Connected Television (CTV) have become two of the leading formats for consuming content. With OTT and CTV, users can access films and shows over the internet without needing a traditional cable or satellite subscription, unlocking an unprecedented level of choice in terms of what and when to watch.

In 2023, it is projected that companies will be investing a majority of their advertising dollars into OTT/CTV. This is due to the fact that this format allows advertisers to target specific demographics with laser accuracy by leveraging data-driven insights about user behavior.

When Disney+ was launched it had 10 million users on the first day. Today the popular streaming platform now has nearly 170 million users worldwide. Not all users purchase the top subscriptions on platforms without commercials, making OTT more effective and accessible.

Is this only just for B2C, you may ask?

You would immediately think so, but…

For B2B marketers, OTT/CTV presents a unique opportunity to reach their potential clients in powerful new ways. By using this new marketing channel effectively, B2B marketers can create tailored campaigns highlighting their company’s strengths while delivering actionable insights into products or services that can help customers achieve longer-term goals.

As we move further into the future, it is clear that the growing popularity of OTT/CTV will continue to shape television viewing habits – making it one of the most important areas for companies looking to invest their advertising dollars effectively in 2023. B2B marketers should take advantage of this medium to capitalize on its potential for creating personalized, engaging campaigns that truly resonate with their target audience.

For more information on how I can provide OTT/CTV services for your company or digital agency at wholesale cost without any consulting fees, please reach out to me via LinkedIn, and I will connect you with the right people in my network.

If you want to support my writing career, you can donate to my 
Venmo (username: David-Zosel). 

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