Consumers are spending more time on streaming platforms than ever before, which is now why companies need to explore programmatic OTT/CTV advertising. Here is my comprehensive OTT/CTV guide, where I provide an overview of what programmatic OTT/CTV advertising is and how it can help your business.
First, let’s talk about what Programmatic Over-the-Top (OTT)/Connected TV (CTV) advertising is because this strategy doesn’t have the hype and needs to be explained at the beginning of every article I write.
OTT is any type of video content accessed through the internet instead of via a traditional cable or satellite connection. It includes streaming services like Netflix, Hulu, and Amazon Prime Video, as well as platforms such as YouTube.
CTV advertising involves streaming content via an internet connection on various devices such as smart TVs, gaming consoles, mobile phones, tablets, etc.
Programmatic OTT/CTV allows advertisers to purchase targeted ads within streaming video content like they would buy digital display ads – through automated platforms that use data and algorithms to serve desired ads best.
Programmatic OTT/CTV offers several advantages compared to traditional broadcast advertisements:
- Hyper Targeted Reach: With programmatic OTT/CTV ads, you can target specific audiences based on their interests and demographics with greater accuracy than ever before.
- Richer Contextual Environment: Unlike generic broadcast ads, programmatic OTT/CTV allows you to place highly relevant context around each ad, ensuring that viewers are more engaged with the message.
- Quality Audience Engagement: Since the audience is already engaged with the content they’re watching when the ad appears, viewers are more likely to pay attention and retain the message being communicated in the ad.
- Cost Efficiency: Programmatic OTT/CTV has become increasingly cost-efficient as a result of advanced technology and data availability, making it a desirable option for businesses looking for value for money when it comes to their marketing efforts.
Ultimately, Programmatic OTT/CTV Ads offer a powerful multi-platform solution for reaching potential customers at scale while providing control over targeting and messaging and unparalleled insights into viewership engagement metrics, allowing businesses of all sizes to access the kind of publicity previously only available through costly television campaigns.
To learn more about how I can provide you with OTT/CTV services with no agency fees, markups, and wholesale prices, don’t hesitate to contact me via LinkedIn, and I will connect you with the right people.
If you want to support my writing career, you can donate to my Venmo (username: David-Zosel).