Unlock the Power of First-Party Data with Professional GA4 Setup

Are you making the most of your first-party data? If not, it might be time to invest in a professional GA4 setup from experts.

Google Analytics 4 (GA4) is the evolution of Google Universal Analytics and a game-changing tool for marketers and companies.

It allows you to leverage all the data collected from your customers, allowing you to make smarter decisions about how to optimize user experiences and better target campaigns.

Benefits of having a professionally set up GA4 include:

  • Create more effective marketing strategies – Targeted campaigns that are tailored to specific users become easier with detailed first-party data insights.
  • Increased visibility into customer behavior – With enhanced insights into customer activity, you can create highly personalized user experiences, leading to higher conversions.
  • Improved ROI on ad spend – Track individual performance for every campaign or creative effort, ensuring maximum return on investment (ROI).
  • Easier tracking & reporting – Professional setup of GA4 makes it easy for non-technical users to access reports, extract meaningful insights and monitor their data quality over time.
  • Access to premium features – Unlock powerful advanced analytics capabilities like predictive modeling when you work with an experienced team on your GA4 setup.

The difference between UA and GA4 is that Google’s new platform is much more and extremely customizable.

What separates a good GA4 setup from a great one? It’s the ability to write Javascript to create User Defined Variables to implement to your parameters to create a more robust tracking system for your GA4 Events.

Here is an example of using Javascript to create your User Defined Variable.

What does this mean?

Events – the activity on your website you are trying to track.
Parameters- the details of events you want to track.
Variables- the specific customization to create the parameters that will implement the details of your Events. Using Javascript to implement this is the most challenging step.

I have researched all over the web, talked to companies who set up GA4, and connected with “Gurus” to only get roundabout marketing answers to basically saying “no.”

When you invest in a GA4 setup, ask the person if they can set it up like that. Then look at your Google Tag Manager account under “Variables” to see if they comply with your requests.

If they are not doing this, then you are getting ripped off.

I have discovered someone who does this and can even teach you how. He has worked with many big-time clients and is so busy that you have to be on a waitlist to work with him.

Please get in touch with me via Linkedin, and I will connect both of you.

Anyway…

With so many benefits of investing in a professional GA4 setup, it’s no wonder why more companies are turning to experienced professionals for assistance. By working with someone who understands the nuances of this new platform, you can take advantage of all the potential to make the most informed marketing decisions.


If you want to support my writing career, you can donate to my 
Venmo (username: David-Zosel). 

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