A Reminder of What Gets You (Me) Excited.

A young child asked his father, “Why is Uncle Billy so fat?” The father paused for a moment. He could have said because he loved to sit on the couch and eat Cheetos all day, considering it was the truth, but he found this as an excellent opportunity to impart a life lesson.

“Son, Billy used to be skinny. But, he loved people so much, and so every time he met a new person, his heart grew a little more. The more people he met, he grew bigger and bigger.”

This father was not my dad. This anecdote was Russell Crowe in a movie called, “Mystery Alaska.” Albeit, the exact monologue isn’t correct, but the point is that Billy or Bailey ( I can’t remember the character’s name) loved people.

I love people. I love socializing, laughing, and being around people. Being a bartender is a job that I hate. Seriously, it is the worst. The only part I like about it is to talk to people.

My friends and family, I miss them. Being quarantined is difficult because there is a lack of social interaction via social distancing. I am so thankful that I have my fiance, Kaley, and our two pets to spend this challenging time with each other. But, being less than three feet away from one person 24/7 brings challenges. I know couples who are trying to find ways to stay sane with each other, and me and my beautiful other half are doing a great job thus far.

Reminding myself that people excite me has boosted my morale today. So, what is one thing that truly and profoundly excites you?

Being a macro thinker, I believe the COVID-19 social distancing sensation will change world culture, social interactions, and how we operate. With delivery apps, Facetime, and abilities to be present without being present, we can function differently. If this craziness continues, we will find realizations that staying in and cooking for ourselves, playing board games, doing yoga in front of our TV’s, and getting online degrees could make more sense.

The fear of this crisis could create human habits that could change us forever.

Putting my crazy thoughts aside, I miss being around people, and this quarantine is taking that away from me.

I realized this when I talk to my parents or my fiance’s parents on the phone. I miss going to see them, and it kills me that I can’t because I don’t want to infect them with a possible virus without knowing it.

Billy or Bailey’s heart grew every time he saw a person, and I resonate with that. My heart is so big for people that it hurts that I can’t be around them, and the only thing keeping me going is my fiance because I get to be with her.

Let’s be hopeful this ends soon because I don’t want my heart to shrink. Facetime your friends, call your loved ones, and text people that you haven’t talked to for a long time. Trust me, knowing that people are stocked up with supplies, and safe will bring comfort to you in times of discomfort.

To my friends and family, I hope you are all safe and that I can see you soon before my heart starts to shrink.



“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

A Reminder of What Gives You (Me) Hope.

The definition of “Spero” is to want something to happen, with the expectation that it might, otherwise known as the Latin translation for “hope.”The magic number is 284, representing the number of times where I have failed in the last three years in a specific category of pursuit in my life. Despite being kicked while I got knocked down so many times, one thing kept me going: hope.

COVID-19 is bringing everyone down. This is a reminder to persevere and to find hope. Right now, we are all prisoners to our own devices, and we are all in a crisis. Therefore we need to find a way to keep moving forward.

So, what is hope for me?

It’s a white bird that flies across the sky when all you see is the clouds.

My uncanny sense of optimism and passion for it has always provided me hope. I cannot lose that in such times of realism.

It’s the penny that you pick up from the sidewalk and putting it in your pocket that makes you smile, thinking you’re one cent richer.

Whenever I take out the recycling and flatten the boxes for the bin, I have a sense of hope that I’m doing something right for the environment.

It’s the bad cat sitting next to you when you least expect it, and the fear of him/her attacking you. But, when it sits in your lap and starts purring, just knowing it is your friend will raise both of your eyebrows.

The narrative of professional sports gets me going.

Opening the shutters after a storm, raising the masts, and seeing the sunshine gives a sense of relief that we survived the storm.

The lyrics of Frank Turner gives me light. “We’re not just saving lives; we’re saving souls, we’re having fun!”

A robot vacuum that I own that does the work for me while I write this excerpt about my life gives me hope. Along with the dishwasher, laundry machine, and my dog, who licks up the scraps on my floor so I can try to write something super insightful. Keyword: try. Or is this just being thankful for creatures of comfort?

Having food, shelter, and the excellent company keeps me optimistic as well.

The perpetual pursuit of faith keeps me going. I’ve always believed that someday I’d go to church or study religion seriously. In this time of COVID-19, I have enough time to explore these avenues.

Knowing my friends are okay.

Discovering the definition of what balance of physical and mental health is and what it means to me.

The priority of keeping my mindset, ambitions, and relationships healthy will give me the hopefulness to be happy.

I love having eggs, bacon, and toast in the morning. Every time I start my day with some variation of a good breakfast, I know I’ll have the strength to start the day.

Everything I may have written would have meant what it is to be thankful. I’m venting on what is on my mind at this very moment.

There doesn’t need to be any deep thought to this for me to say, “hope is finding brightness in the darkest days.”

What I say at the moment doesn’t have to be insightful or philosophical.

I keep it light by saying that hope for me is to see the Minnesota Vikings play in the fall, only to let me down in January, all again to do it the next year. The worst part of this is that this is just what excites me when I think about it. What is even worse is that this sensation may not happen this fall due to this hysteria happening.

I’m a scatterbrain writer, and it helps me organize my life. I write to survive; therefore, the power of pen and paper gives me hope. I believe that it gives me the power to manifest my future.

Hope is something to look forward to like when the sunrises every morning. There was a time in my life where I’d occasionally wake up to watch it rise.

During this quarantine, please remember to recollect what you think hope is. Don’t think too hard; spit things out.

It has helped me a lot just by expressing what it means to me.



“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

A Reminder of What Makes You (Me) Happy.

Happiness is the small tiny piece of tart strawberry rhubarb pie. It’s the best piece in the big delectable pie of enlightenment. In times of bedlam, we get hysterical, paranoid, and just get disinformed. We can control the things that we can, and we forget about how to take care of ourselves.

To note, we forget what makes us happy.

Happiness is hot Cheetos at the lake on a hot summer day.

Pancakes make me happy. But, making pancakes for Kaley makes me happier.

Whenever my dog Cooper finds me in the kitchen, only to discover that I’m just putting the dishes away. That makes me happy.

I like going for long walks along the lakes with her and Cooper, talking about cat strollers and wanting to eat Halloween candy.

Being in rhythm with you makes me happy.

Having a rhythm with life makes me happy.

We can all find some sort of “happy” right now.

It’s the only thing we can do other than pray.

Pistachios and a piping hot bowl of pho. Not together, but for separate reasons of indulgence.

What makes me happy? Little miracles. Smiles from strangers. Yeah, its what we do in Minnesota. Smile during the darkest winters, and say “sorry” to each other for unnecessary reasons.

Being from the North makes me happy. There is a sense of community here that is beyond any other in the US.

These are just somethings that make me grin.

Driving Kaley’s car is really fun too. Damn.

Going to Target for no reason. That is cool too.

Toasting crispy Banh mi’s for you and me. Never get’s old.

Watching hockey or any sports and then hearing the door open as you come home. It gets me so excited that I forget what I’m watching.

I’m also a big fan of cue tips—white ones and not pink ones. The white ones are the best.

Flossing makes me happy for some reason.

Talking to my parents on the phone frequently is something that I appreciate. It may be stressful for me at times, but I have a relationship with them, and they love me. This is something that I remind myself that I’m happy about whenever I hang up with them.

Al Michaels’ voice. Mark Rosen on the radio. Lebron James, for some reason.

Creating something and finishing it. One time, Kaley and I ripped out the lighting in our ceiling and installed a new lighting fixture. Handy DIY work is the best sense of accomplishment.

Tearing ice while playing hockey from doing a spinorama, then throwing a backhand top cheese bar down top tits. Celly celly celly. Even if its at the park against people who’ve never played hockey before.

My sister makes me happy. She is just the best. She made me tamales for this quarantine, and I gave her toilet paper. It’s been a good trade.

The way you get excited for Tennessee hot chicken.

I think Kaley just makes me happy. Yup. Good thing that I’m marrying her.

Doughnuts from Bogart’s. I always like buying them and then handing them out to random people. It’s so much fun.

There is this video on my phone where Marty McFly, my kitty cat, is playing with my pizza trying to eat it. Hilarious, right? My cat loves pizza, and so do I.

Kitty cat makes me happy. I didn’t know that adopting a pet was considered “rescuing.” That makes my heart warm.

This was a good thing to do. Think for 20 minutes of what makes you happy. We are so focused on this COVID-19, going bananas over something we can’t control. If we go crazy, then humanity will lose.

Try to think of what makes you happy.

I hope this will help someone get out of their funk.

Remember, hitting a home run off of a breaking curveball always leads to a massive upper deck home run.


“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo

My Rebranding Challenge for Omnetics.

Recently, a future employer wanted me to send them 300 words or less on how I would rebrand the company. Omnetics is a cable cord connection company that creates cables for Military and Aeronautical uses. I wrote two renditions because I wanted to show my range as a writer and as a creative. One of them is crazy creative and the other is more traditional.


      Be Controversial, and Dare To Be Different. 

Let’s go crazy. Why? The objective of advertising is to drive PR to your company. So, let’s envision a drastic rebrand. Omnetics is hiding behind their strongest brand truths of controversy, and how badass the products are.  Embrace those truths. It’s time to diversify the traditional way of content creation and to integrate it into new channels. Let’s implement Virtual and Augmented Reality advertising to create brand interaction at trade shows, which is the most effective trend in advertising. Stark Industries is a more well-known company than Omnetics, and it is a fictional company that does the same thing in comic books. So, let’s do something crazy and partner with Marvel to make a comic book with their superheroes to promote your products. Or, partner with an off the wall company to create significant PR, establishing conversations that are compelling to today’s current culture. If Hotels.com is partnering with Poo Pouri, a poop company, then why can’t Omnetics partner with Coke? Have you ever thought about an activation stunt before? Picture fighter planes flying over Times Square, dropping connector chords over the tourists, landing safely with tiny parachutes. That will get people talking, and that is what you want. No more hiding behind closed doors. How about you produce a mini soap opera web series of connector cords who transform into robots that battle to find out what is the best product. It’s time to tell the story of your company that’s unique. Your biggest weapons are the controversy of morals of what you’re selling, and the fact that your products are badass. So, stop hiding it. If everyone knows who Omnetics is, then people in your target market will think of you guys as the easiest decision to make when purchasing connector cords through the psychological beauty of cognitive consonance. 


Building A Vision With Omnetics.

In the strategic process of rebranding, we need to focus on industry insights. It is essential to inspire a vision for what’s next in cord connection. 

When it comes to Omnetics’ voice, I foresee the company owning an inclusive tone that sets them apart from competitors. By positioning Omnetics as the industry leader, it will create personality, which many adversary’s lack. 

Think BMW: “The Ultimate Driving Machine.”

Omnetics: “Superior Connection.”

With competitors, there seems to be a classic case of insider jargon, where engineers are writing for other engineers that is hard to decode. Let’s shape a relatable, evocative voice & tone that focuses on inspiring colloquial language versus complex technical terminology. 

It is time to decode, simplify, and add sex appeal to the brand.

We need to build a vision that is more future-focused than anything and one else in the industry.  Let’s take inspiration from our customer case studies to illustrate just how our products improve military and aeronautical functions towards the future development of humanity. This is the beginning of how we can tell an amazing brand essence story to prospective B2B clients. 

Now is time to change the visual identity. Omnetic’s website, marketing materials, and design of the layouts portray a sterile personality. Competitors are no different. Something as simple as adding chic colors to a palette and layering in patterns and illustrations, infographics, and taking inspiration from beautiful design layouts could dramatically differentiate Omnetics. We can do this with a set of patterns involving color flecks and playful dials that adds a human touch to the technical industry.

Let’s create a spokesperson to create character. 

Let’s create a new logo and get away from wordmarks to tell a story.

Let’s implement playful photography to get away from industry-standard stock photos.

It is time to create a splash for the launch of a new brand.

What do you think is the better direction to go for a minutiae brand?


“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo



CPB Journal

Frank Turner has been my favorite musician for my entire adult life. His lyrics have lived within me. I don’t search for music, I discover it. When I went to Dropkick Murphy’s during my freshmen year of college at First Ave, I became sold to Frank Turner. When he sang Photosynthesis and The Road it changed my life.  Those two songs song lyrics have been a major part of my identity. Man, that club is still the best music venue that I’ve ever been to. Props to Minneapolis.

Poem: Being Frank. Being Me.

“I discovered him. I talk very highly of him to people. I play his songs on guitar. I sing them to friends. His music is a small gift to my life. I found him, and he found me.”

No Man’s land is his eighth studio album and his first concept album. It’s about forgotten women in history that made a difference, or with some revolutionary courage. Every song highlights women, and some of them are even an ode to music. Nica is one of his best songs, ever. That says a lot from me about Frank Turner.

I was listening to this album, and every song was sort of a love song, an ode. I teared up a little bit because I miss my girlfriend. No Man’s Land was Frank singing to his fiance, Jess. He was singing to her. This is exactly how I felt.

This album is singing to Kaley and Chloe.

Frank is always looking out for me.

I want this job. Seriously, I can see myself doing major damage in the industry if I were to be here.

Alex Bogusky and David Zosel. I wanted to write those words in existence.

I want to learn from him, and I want to impress him. Who, wouldn’t? Most notably, I want to impress, Kelly and Tony.

The spirit of Frank Turner that I have would take me on the adventure of Boulder, and I’d take Kaley with me. Cooper and Marty too.

Frank Turner’s spirit is astral projected in me, it’s part of my soul. I wish everyone had that or can figure out which musician has the same relationship with.

I face the horizon everywhere I go. I face the horizon. The horizon is my home.

CPB Journal.

My dog is dying. I feel so bad that my girlfriend is going through this without me. I love my Chloe Bear, and I don’t know what to do. Kaley asked me if I would be mad if she had to be put down without me.

There are 12 days before I get back, and I don’t know if I’m going to have to fly back soon. I want to be there for Kaley.

I don’t know how this will affect my performance in the final stretch for Crash Course.

Before you continue reading, I want to give a shout out to my sponsor Regain.US. I wrote this journal as a replacement for my therapist/counselor while I was away from her for two months in Boulder, Colorado. A very important step towards achieving better mental health is by finding the right therapist/counselor. For more information, please check out this link here: https://www.regain.us/advice/counseling/

This is one big thing that I’m learning, and that is long-distance stuff is not for me. I told her a few weeks ago that if I go somewhere, or if she goes somewhere, we go together. I’m learning that anything can happen outside of work. But, my number one rule is when you’re at work, keep your personal stuff out of the workplace no matter what.

Prospective creatives, please learn this. Being an artist, it is very hard to do that because we can be emotional people.

It’s crazy how audacious my last entry was. That is just the confidence that I have in myself, and now I am sunken to rock bottom with five days till the last presentation.

I don’t want to win, but I have too. I feel like Rocky in the first Rocky movie. He doesn’t want to win, but he wants to go the distance.

My hockey coach always said, “If you’re here, you might as well win.”

But, my girlfriend is losing right now. I need to be there for her, and I’m having panic attacks right now as I’m writing this.

Good thing I took my work home this weekend and made a 75-page slide deck to show my CD. I can do that anyway of the week, the reason why I did this now was that I got great direction last Friday from my CD, and I just ran with it.

As an intern, this is what you need to do. If you can’t handle the high stakes pressure of this industry, then get out because it’s not for you.

This is what I bring to the table. I’m a machine.

But, I need to slow down at this point because of what is going on.

ABC, David. Always be concepting, always be cool.

I can’t have the best of both worlds. I want to do incredible work for CPB over a 3-5 year span, and I have the drive and determination to do so.

For most people who have read my books, blog, and have viewed any of my work there has always been a shift between being happy and sad.

I’m bipolar, and it’s my greatest power because I have harnessed the good in it, and I can destroy the bad parts. Journaling about this at my desk right now has destroyed this panic attack.

I need to stay strong for the love of my life and keep moving forward on this project.

Hearing your girlfriend with bad news in the morning isn’t a great way to start the day. I wish I could be there for her.

I’m scared. I don’t know what to do, but I’m doing the best I can.

I don’t know. I don’t know. I love them so much, and I’m out here doing what I love.

Gotta stay strong. No matter what life puts you through.

CPB Journal.

Writing this journal helps replace my therapist. It’s almost as good, and it does what I need it to do to balance my bipolar disorder.

So, if you need guidance, one of the best ways is through self-reflection through journaling.

When I’m at work, I feel free and happy. But, when I’m home, sad and tortured. I really love Boulder and being at CPB. The people here are great. But, I have goals and my support system back in Minneapolis. It is totally selfish of me to be out here doing this.

My dog is dying, my grandma is dying, and my girlfriend needs me. I just miss my Kaley Pie.

This is boot camp in advertising. A strategist said that this program is way better than internships because we have a client to work on, present to, and to win an account.

This week’s client presentation went very well. BrainCO groomed me well for this moment. I know for a fact that my other two graduating classmates do not have this valuable experience at their agencies for the summer. I got denied by five agencies back in Minneapolis, and yet I get the most powerful experience.

I’ve got to put my hands in the Dominoes, Hotels.com, TRUTH, Jose Cuervo, 1800, and American Airlines creative melting pots along with trying to save the world with Good Spread.

I’ve created the most ideas, headlines, scripts, taglines, and conceptualizations in my program. But, that doesn’t mean anything. Although, it shows the type of pride I have in doing that. Lock me in a room and I’ll come out with more work than you.

I have a lot of projects to do in my life that are all currently a work in progress, but I need to focus on this one project. Time is running out for Crash Course, and I need to put every ounce of effort into the final stretch. For me, and for Kaley.

Ask yourself, what do I want to put all of my energy into? What motivates you the most? And focus all of your chi into it. Channel it. Take it.

Alex Bogusky is creating a new creative scientific method. My heart tells me that whatever it is, that of all people in the agency, I would benefit the most from it, and it would propel me to become the best creative… ever.

I have quite a few things in common with that guy. I’m just a little clueless at this point.

But, I know that I am a machine and nothing can stop me now.

Pardon my language, but fuck playing the political game. Kiss people’s asses and everything. But, be honest and be yourself. If you’re reading this then you’re probably a creative like me. You have an ego. You have a little bit of Picasso in you.

Your ego is your best your greatest weapon as an artist.

I was asked who should win this competition, and I said, my writing partner. I meant that with my head, but my heart says that it is me. I said it should be her because her creative energy balances the creative energy in the agency. But, it should be me.

At the end of the day though, I don’t care about winning this. I want to create the Subservient Chicken. If I can achieve that, a successful campaign, then I am winning.

Everything we have is good enough. And I think what we have sucks. I wish the client didn’t like what we have. I wish the client meeting didn’t go well. Maybe Tony and Kelly’s guidance helped propel us to that type of success.

This is why you must listen to your creative directors.

But, still. I have not unlocked the secret to Subservient Chicken. This is why whatever the method Bogusky has in store could make me one of the best creatives of all time. If I don’t get to be molded into that, then I’ll make my own way.

If that hefty foreseen vision and ambition doesn’t ever pan out for me, and until the day I die, then at least I can say I fucking tried.

That’s the only eulogy I need.

Alex Bogusky, you need me. I see so many second and third-generation advertising kids at this agency. This creates complacency. There isn’t enough diversity there, especially in the creative department, and overall it would be a mistake to not hire me or my partner.

I’ve been making my own way in this industry. I’m sure a lot of people at CPB have as well. But, I won’t lose that drive or hunger. I see Alex Bogusky, and I don’t see an advertising wunderkind, I see him as the fastest player on the hockey team that leads the drills, making the team keep up with him.

I’d like to see more of that from him. When we lost a big client account, I wish he gathered the troops and tried to boost morale.

That is not who he is. But, that is me.

My opinions don’t matter. The only thing that matters is the creative audacity that I can bring.

I only want to work here if I have a full-time job that is offered on a 3-5 year contract.

Just work hard, be honest, and be yourself. If you make a mistake, then fuck it. Be yourself.

My mom says, “Being yourself never works.” Well, being a political tactician never has worked for me either.

The honest truth is that my mom knows who she is, and that is what she is. But, I’m not her. It’s like Tom Brady. Everyone knows what he is doing, but that is him. If everyone tried to be like him, then the world would go mad. My mom is Tom Brady at Medtronic.


The End of Week Two at CP+B Crash Course Journal.

Listen. I’m passionate from miles away. But, I’m still with it. Present. You can call me hype. But, the hype isn’t real. I’m all real. I’m too real. This is too real.


Let’s begin.

It has been a while since my last journal entry because I have been finding more things to do in Boulder.

A copywriter for Fallon, who is a pretty renown rapper as well, told me that you need to have breaks and hobbies outside of advertising. Well, that I do. But, when you’re in a foreign place, just trying to get your feet wet, it is pretty hard.

I went out with my teammates this week for National Margarita night, and they took me around Boulder to different restaurants. Overall, the night was a success, and we got to come closer to each other as a team. Going out for a happy hour is highly advised if you’re in the business of persuasion. For example, the person who leads the project management aspect of our team is entirely different outside of work and same with the strategy people. Since I’m a creative, there really isn’t much of a difference for me. It’s a time to get to know one another and to share an experience, which is also a tremendous fundamental basis for advertising.

As a creative agency, your goal is to share an experience, create emotional content that will resonate with people, and to change society’s culture positively. Oh, and yes to persuade people into purchasing your parity product.

You can’t forget that.

So yes, creating synergy or symbiosis with your teammates is very essential to creating work that is up to your agency’s standards, because energy is contagious.

Me and the other writer have been working really well together, becoming a creative force on our team. We are like mules; carrying the creative load.

One of our other CD’s said for us to stop strategizing and start making the big ideas come to life. Hopefully, this get’s other people on the same page as us, to encourage the other four to let loose, have fun, and ideate.

This job is supposed to be fun, you know.

My engine is roaring.

I take work home with me every night to set myself up to come back stronger for the next morning. Or, I actually do more work.

I love every second of this.

The bottom line is that you want to have that hunger to contribute to the goal at your highest potential to make the best campaign that wins changes a culture and make people remember.

I live for this.

One of the founding people of the agency invited us to join the company’s podcast, The Woodshed, for this week’s episode.

We had to ask this advertising wunderkind one or two questions, and it was easy for me.

Everyone in Minneapolis says his understanding of a client’s brand is on a whole other level from anyone else. So, I asked him, “For someone early in their creative career, how do you develop a prowess for understanding a brand to make a powerful campaign.”

He said it is like method acting. You need to try the product and love the product to understand it, and it is that simple.

Well, I have that in common with him.

During my segment, the other person asked what you should do if you’re stuck with coming up with ideas.

He said that doesn’t happen to him ever because he isn’t scared to put down something stupid until a great idea comes out.

I have this in common with him.

He also said that inspiration is everywhere, so you don’t have to search for it.

I have this in common with him too.

Three things to show commonality between a rookie and a veteran shows me that we are all human in this industry. Anyone can create. It’s just about being fearless.

Audacity, tenacity, and swagger are what you need.

Moving on, I’ve learned a couple more things along the way. When coming up with executions, and you’re using metaphors, they absolutely need to line up with the strategy, insight, and campaign. No questions asked.

Another one is to show people and not to tell. People don’t want to be told what to do. They need to be displayed in a creatively compelling way.

This made me understand the guidelines of the “see say” philosophy in advertising. If you can see it, don’t say what you can see.

Another big lesson is the concept of moral. You need to find a way to rally your consumers in a way that will tug their heartstrings for the consumer to buy your product.

Now, remember that even learning these lessons it is still up to me on how to effectively learn them well enough to add to my repertoire.

With this… ABC.  My new advertising philosophy to all the homies out there trying to make a name for themselves in the industry.

Always Be Concepting. ABC!

Don’t be afraid that your ideas get killed by your CD. They are the ones having your back on the project. Feed ideas like you’re making peanut butter and jelly sandwiches for an army of seven-year-olds.

Don’t take it personally. I had a ton of ideas for a client campaign extension to follow a huge commercial. A ton of ideas. Only one of them made it to the final round before the client pitch, and it was one of my worst ideas that made no one excited. The cool part of this was creatives took this idea and innovated it to a different incarnation.

What is the lesson? Participate.

I miss my girlfriend, dogs, cat, and family. It’s hard waking up without her, doing things without her, and coming home when she isn’t there.  Luckily, I have a really cool roommate who has bonded well with me this week.

I’m going to use this time to enjoy solitude to bring perspective, give me strength, and to improve my never-ending quest of having a powerful prowess of creative control.

Absence makes the heart grow fonder, and this absence makes me love my girlfriend and support group back home even more. My aunt has sent me care packages, and I talk on the phone with everyone whenever I can to combat this loneliness that I’m dealing with.

Loneliness can mean a lot of things. I’ve made friends here, and I have friends in Boulder and Denver that I’ve seen, but I just miss people back in the land of 10,000 lakes.

I miss my girlfriend’s hangover hugs and calm down kisses. But for now, loneliness is a friend of mine.

Changing lanes here, I need to remind myself of the fire that’s in my stomach.

  1. My Uncle, who disrespected me after my Grandfather died. He is a failure as a copywriter. He started his own agency, works in his attic at home, and has almost no client base. His disrespect towards me, kicking me out of my Grandparent’s house when I was 22 will never be forgotten. My disconnect with him gives me some sort of visceral vendetta (don’t take that too literally, the alliteration just sounds cool), in which I will channel into positive energy for myself. This is what motivates me.
  2. This girl who told me to work at Mono Agency, and to pursue a career as a copywriter. This came from me telling her I wanted to go into advertising as a writer. She set that goal for me, which I never saw. She told me that it was one of the best agencies in Minneapolis. She said to me that advertising is tough to break into and to not be scared to do it. Then she left me after three and a half weeks. Regardless, her break up or whatever you want to call it, lead to brunch with an old friend. He said to talk to an agency owner who he connected me with, who told me to go to ad school.
  3. My freshmen roommate from college, who started LYM, a big purpose-driven social justice brand. I’m working on a purpose-driven brand right now. The disrespect, racism, and narcissism he had towards me make me want to take my main project a massive success.
  4. My girlfriend. I want to give her everything.
  5. My Mom. I basically live my life to make her proud of me. Which, seems impossible at times. She didn’t know what a copywriter was until I graduated ad school. I don’t blame her, coming from an immigrant Asian Mother whose goals for you to be a doctor, lawyer, or engineer, I wouldn’t expect her to know what a copywriting role is. But, nevertheless, she was very supportive during my time in ad school when I needed her support the most. I talked to her on the phone last night, and I told her all about agency life, and she was amazed. I could tell in her voice that she was proud. I mean like a tiny bit, which is amazing for me.
  6. There was this guy who was CEO of three agency within the past 40 years in Minneapolis. A well-connected guy in the ad world at a global level, he told me that I wasn’t good enough, yet that is. He says I make stupid mistakes, and I just don’t get it at this point. Just remember not everyone is going to love you on. Look at a bell-shaped curve on a scale because there will be outliers. It’s just this one really motivates me.
  7. Myself. I’m doing this for me. I love it, and I always remind myself to enjoy it. To be honest with you, I’m just having fun with it.

I need to channel this to create an unstoppable force. The most important one is the last one.

Tom Brady definitely channels the fact that he was picked 199th overall to motivate him towards success. He said ” I think I’m going to buy a house,” during his rookie year as a fourth-string starter.

Well, I think I’m going to buy a house in Boulder, Colorado. That would be cool.

Here are my goals for the week.

  1. Come up with better ideas everyday.
  2. Work harder when I get home from work.
  3. Get to know more employees and to build stronger relationships.
  4. Try to get more work from CDs.
  5. Take care of my mental and physical health.
  6. ABC. Always be Concepting.
  7. Take direction even better from the CDs.
  8. Be a great teammate.
  9. Listen and learn.
  10. Enjoy.

With all of this, here is a freestyle rap to end this journal entry.

Remind me where I know you from? These ideas got me frontin. Hustling. Lovin. Living long love and large. Take this concept and take charge. Channel the fire come back hard. Feed ideas, don’t ever starve. Keep eating, keep reaching. Keep shooting that star. Most important, know who you are.


“The Zos Knows”

-David Zosel 

If you want to support my writing to create more content, you can make a donation to my Venmo


Day 7 at CP+B Crash Course Journal.

Man, today was a long day.

By long, I mean we had two meetings that went a long time. But, it was a good day from a team and a campaign progression standpoint.

The CD partnered us in groups of two, forcing us to work as a team. Luckily, I got to work with the other writer on the team, which is precisely what I wanted to do. She has a tremendous creative prowess about her and is very methodic in the way she approaches a problem. What is most impressive about her is the way she looks at a word and dissects it.

I don’t know if that is true, but that is the vibe I get.

We worked on writing mini-festos for our concepts for the campaigns, and it was sure a hell of a lot easier working with another writer for once. I really appreciated having someone to write and rewrite with because it made the process so much more efficient and enjoyable.

The best part was the chance to concept and ideate with someone that is on the same wavelength as you from a copywriter standpoint. In ad school, whenever I had to do this with someone, I had to work with a student at different levels of knowledge than me. It was either I was a fourth-quarter student working with a first-quarter student, or vice versa. Now, I have one person with me at the same level of knowing what it takes to ideate and concept from a copywriter standpoint.

I don’t want to sound nerdy or snooty because I went to ad school. It doesn’t matter where you come from when you work in advertising, or what your role is. The only that matters is that the company is putting out good work. An account person could put out a suggestion for a campaign, and the agency can take it to turn into a fantastic campaign.

This is why it is cool working on this team because we all don’t have a background as copywriters or art directors. I’m working with a wide variety of talents and its awesome. But, today was great because I got to really get down to brass tax with someone who relates to taking the same copywriting mindset.

Overall, we were very productive and presented our ideas pretty well. As creatives, we need to be carrying the load on a type of project today. My roommate, a strategist on the project, was blown away that we came up with that many ideas because he said him and his partner struggled with making two.

Do you see how hard it is to come up with ideas? It is very hard. But, the CD helped us figure out more of a strategic route to do it today after we presented them to him. With every idea that the six of us showed, he made categories then told us to go down those routes starting the next day. Having constraints from your CD makes your life a lot easier.

The learning lesson here is to make sure you are brave enough to put ideas down to paper. But, if they don’t go with the strategy or brief, then take them off the list.

I always come up with crazy fun ideas. Then I write them down, and if they don’t match the brief or strategy, then I don’t present them.

That is the way I think. But, people think backward and work from the strategy. Either way works. I can do both. But, for this client, you absolutely have to go from idea to match with the strategy.

The big highlight for today was our first client meeting. Boy, was this guy a talker. He was like any entrepreneur that I met when I was in University who spoke to us during our entrepreneur courses. You see, entrepreneurs are eccentric storytellers who are great at talking and portraying an image. With my past experience as a student, I wasn’t as mesmerized or overwhelmed by this guy.

I made sure to ask plenty of questions, and that I did. For me, I was surprised that no one asked too many questions. So, if you’re reading this, make sure to ask questions in your client meeting so you can further understand the brand. Try to make as much dialogue with your client to squeeze every bit of information because your damn campaign depends on it.

Later that day, after a very long client meeting, we debriefed with our CD. I swear this guy has to be an absolute legend and we don’t even know it. Anyway, we debriefed, and he said a lot of the clients talking points were on track to what we have been working on. The categories, problems, solutions, concepts, and ideas have all been built by us already.

Now, it is time to further develop those big ideas. We have a presentation next Tuesday, and there is a lot of preparation to be done. Therefore, I need to be as sharp as possible.

Honestly, I am getting more comfortable, but I am not at my 100% fullest creative prowess.

I can’t wait till it pops, cause that shit won’t stop. I’ll be creating ideas non-stop.

I do have a superpower, and its called bipolar disorder. Remember?

Another thing I want to talk about is we were asked to help ideate for another client. This was amazing because when you’re working on one campaign, it is refreshing to switch to a new brand. The process has been so much easier for this existing campaign because it is already a running campaign.

I received great news today that three of my ideas are up for grabs. So, if I want to create something, I need to wake up early to further develop those ideas. Here is another tidbit. When this happens, make a ten meeting with that creative director to go over both of your thoughts.

If you were in my situation, wouldn’t you want to make your idea come to life to see on TV?

Well, I better get to refining those ideas before 1pm tomorrow.

This is an exciting time for me in a very nerve-racking place outside of my comfort zone

But, I’m doing whatever it takes to have balance and to make this place feel more like home.

Remember, this experience is a marathon. I can’t project anything, and the only thing I can focus on is myself and how I am going to make the team better. For tomorrow, I want to help everyone refine all of there ideas one by one. But, I need to start with my partners and me first.

Today was the first day that I have felt sort of in my skin, so watch out CPB. Here I come.

Every day will get better, and I will be a better advertising creative each day. Mark my words.

Well, it’s time for me to hit the dusty old trail.

Sweet dreams, Boulder.

Don’t let the bed bugs bite, Minneapolis.

Hug the fur babies for me, Kaley pie.



“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content, you can make a donation to either of these links:


Venmo or Patreon


Day 6 at CP+B Crash Course Journal.

This may be a hefty entry because I didn’t write last Friday, Saturday, or Sunday. I needed time to reflect. I was exhausted, and I felt very lonely all weekend. Being so isolated gave me terrible anxiety.

After one week, it is crazy how much I have learned about how an ad agency works. But with that, there is still more to learn because there are tiny little details that I am still not aware of due to not being thrown into every tiny situation.

You can see how the flow of this company works and how everyone is working together with excellent communication. The synergy here is phenomenal, and the vibe is very positive.

My favorite part of the week was going to brainstorming sessions for current projects. In ad school, we never took a campaign and tried to improve it. Now, I can take ***Said clients*** campaign and create ideas for it in a safe space without being judged if I say something stupid, which has never really been a problem for me. The coolest part about brainstorming sessions is the whole company from account managers to accountants can participate.

One thing I need to work on is to work smarter. I spent the whole week concepting campaign tags, and then I picked out 88 of 500 that I wrote, then I made print ad templates for all 88 of them.  Then I printed them out and pinned them up on the boards. Then I categorized them into nine categories and began to ideate big picture executions for them. Out of the 300 of the ideas I choose, I widdled it down to 50. I sent them to the creative director, and he picked out six of my best ones.

The big lesson that I learned from him was that he only read my headlines if they caught his eye then he wanted me to proceed with them. The number one thing in advertising from what I’ve been told is to be able to take input from your CD on your project and develop the campaign into an effective one based on the input he or she gives you.

So, I took those six ideas that the CD liked and further developed them. But do you know what else I did? I also developed 12 more of those ideas, because I couldn’t kill those ideas off. So, I rewrote headlines for them.

Like, I don’t mind doing that much work. I love every second of it. But, man do I need to learn how to work smarter, think more strategically, and to be able to answer all of the questions of what makes a great campaign.

An ad campaign is made to persuade people. Deciding moments in life come down to advertising, and it is fascinating to learn the science of how to effectively do it.

I had my film confession last Thursday. I feel embarrassed about it. I don’t know what they are going to do with that footage, but I didn’t sign a release form for this. I said something about a former roommate of mine who started a big company selling stuff for kids with cancer, and how his disrespect for me is one of the driving factors for my ambition to be a great advertising mind. This is my opportunity to save the world with this peanut butter client. I told this to the camera to practice this pump-up speech for my teammates in a low time. Hopefully, we won’t have any low times.

Another driving fire in my stomach is my uncle. The way he disrespected me when my grandfather died will never be forgotten. But, I do forgive him. He is a copywriter who worked for an agency for one year, then started his own agency and has struggled ever since because he didn’t want to play well with others in an agency setting.

This is why I want to be a great teammate. Provide synergy. Be a great listener. To do whatever it takes to make this project successful.

I want to be one of the greatest copywriters ever. Or creative. This small opportunity here at CBP is a tiny stepping stone towards that goal. I am far from where I want to be, and this is why every day in this place is a blessing.

It’s been a long journey to get to this point, and I’m not blowing it.

This is advertising boot camp, and one thing they don’t tell you about agency life is the amount of patience that you need to have. Right now, we are in such early stages of the campaign that I can’t go 100 mph yet. In fact, there is no time to go 100 mph. I need to go to the speed limit that everyone else is going at, and it is hard.

Working on strategy, and adding every bit of effort and knowledge I can put into it isn’t my favorite thing, but I do it because I love advertising. More importantly, I love good campaigns, and if you want to have a good campaign, it all begins with strategy and media planning.

It’s not my favorite part, but it sure is essential.

Another thing they don’t teach you is the number of distractions there are in the day. Wow. I barely have time to write at work. I’ve been freelancing from home, and to go to an agency setting is a massive adjustment. In fact, I had to take my work home last week to ramp up my productivity level.

Writing on the couch with the TV on is my forte. I mean, I still write a lot at work, but it isn’t nearly up to the productivity level that I have when I’m at home.

Seriously, the distractions. First, there is team brainstorming, then a debriefing, then a company brainstorming session, then the someone drops by our department. I wasn’t prepared for that at all. I feel like a goaltender making save after save, then all of a sudden someone scores on me and I have to refocus my concentration again.

One big thing I work on every day is to be a better listener to the group. I have a bad habit of after I talk, I stop listening for about 60 seconds. In any team situation, you need to listen to your teammates. No zoning out, David. Whenever this has happened, I make sure to try to catch on, and if I don’t know after a while, then I ask questions.

If I had the same level of attention that I have for my CD to my teammates, then I think I can find success. Overall, this is something that everyone can get better at. Keeping a notebook handy to take notes has been very useful for me.

Another thing they don’t teach you in ad school is that no one can kill your ideas except your CD. Maybe they did teach us that, but it has been better to learn this in an agency. Every idea is worth something. I am blown away by how my CD has read everything that I’ve written, and I’m just getting started.

The only reason to kill an idea is if it isn’t part of the strategy or pertains to the problem or message.

So, five out of six people are working together as a team. This one person doesn’t share any ideas, participate, or want anything to do with us.

If this gets to you, then don’t let it. The only thing the five of us can do is to worry about ourselves and how we can make this campaign stronger every day.

Maybe this person is waiting for the right moment to add to this campaign because they are working in their style.

But, you can tell that this person is trying to play a prominent political game because he participates in company brainstorms and does very well. This person introduces himself during every meeting to make their presence.

I am hoping this person will bring brilliance to the table at some point because maybe this is how this person works.

The reason why I bring this up is that I am jealous that he is working alone. It is so much easier. This is the only reason. Being part of a team is a challenge in itself, but it is way more fun to find success as a team. And that is why I am here.

When you’re at this point in your ad career, listening and asking questions is the most important thing you can do.

Then suddenly, the weekend hit. My roommate goes out of town, and I am stuck alone. I had three things to do, laundry, groceries, and go to the gym.

I’d love to say that I got all of them done, but my roommate took the laundry room key, so I’m doing laundry as you’re reading this.

Seriously though, I am dealing with the most loneliness I’ve ever. The weekend was rough because I forced myself to get out of the house because I didn’t want to squander the opportunity to explore Boulder.

Well, Boulder is only two streets: Pearl and 28th. I’m not going hiking by myself because I don’t want to get lost and die like in 127 hours or get eaten by a bear. This town is a small town, and I feel like I’m in Northern Minnesota in a cabin with nothing to do. It’s driving me crazy.

But, here is what I did this weekend. I went to the Pearl Street Mall and checked out the summer art fair. Let me tell you, Minneapolis’ art fair is way better. But, the shops and restaurants are cool there, and I’m sure there is some history behind all of those places.

Then I saw this Japanese restaurant that served ramen, so I had to check that out. There is something about Asian food that always makes me feel at ease. It’s like I’m Asian or something.

Then I got sick of walking and decided to use public bikes. This is what I’m most excited about. I can get anywhere in this small town in less than five minutes. I can get groceries and go to the gym without taking Lyft or relying on my roommate. It’s nice to know I’ve figured out a little bit of independence.

With my public bicycle access, I was able to discover more of Boulder because I used it to scout everything out. I have pretty good geographical knowledge of this place, and it has eased my anxiety.

Being apart from my girlfriend has been hard. I honestly don’t ever want to do this again. But, sometimes in life, you have to make these amazing sacrifices. I need to stay strong for her. When it comes to these situations, remember that absence makes the heart grow fonder.

I think what I need to do is to journal more and to find a fiction book to read. There are a Barnes and Noble down the street. I’ll have to check that out.

All in all, it is hard to be alone. I consider this weekend a tough victory because I didn’t sit at home and watch TV all weekend. I mean, I got out a lot and forced myself to do things to have fun. It just isn’t the same without my girlfriend. What is even harder is that I miss my parents, dogs, and cat very much too.

Refocusing on the coming week, I am going to set some goals for myself.

1. Only worry about myself, and to do things to be my best self.
2. Do everything in your power to add to the team.
3. Learn from my teammates.
4. Ask questions.
5. Find my comfort zone and routine.
6. Write as much as possible.
7. Create a plethora of ideas.
8. Participate.
9. Be patient.
10. Enjoy.

Sweet dreams, Boulder.

Don’t let the bed bugs bite, Minneapolis.

Hug the fur babies for me, Kaley pie.



“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content, you can make a donation to either of these links:


Venmo or Patreon