Upon many projects, I have been working on a campaign for Mini Cooper. In May, I wrote a brief for it. The problem I wanted to solve was for older couples to find a solution to their mid-life crisis. In other words, buying a Mini Cooper is the best thing since sliced bread for the next chapter of your marriage.
This is still in development, but I think its a good start.
Here is the link to my brief for this campaign.
30 Second Commercial
What do you think?
“The Zos Knows”
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