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One of my favorite things to write about is the clash of cultures because my life is defined as the confusion between different worlds. Now here is some food for thought. Imagine going from Wall Street to working at a national chain waffle house. Those are quite the two different places, lifestyles and cultures filled with people who are as different as night and day. If this happened to you, Drake would just be shaking his head. It is even more of a travesty that it is a triumph to go from the top and head to the bottom than it is to go from the bottom to the top. So, started from the top and now we’re here? Drake would shake your head at you. But, is it really the worst thing in the world to be in a spot in your life where you are at the pinnacle of success, sitting in an iron throne on top of the world to falling to become a measly peasant?
Jimmy Adams doesn’t seem to think so. Waffle Street is a film that is the perfect example of taking risks, struggling, pursuing new dreams and trying new things that you would never try before because you were too busy being consumed by one thing for so long. The logline states: “Shaken in his role in the 2008 financial crisis and desperate for a job, an ex-hedge fund manager joins the workforce as a server at a diner.” The best part of all of this is that it is all based on a true story, based on a memoir written by real life, Jimmy Adams. That is my favorite part about the movie because it is non-fictional and it isn’t something that a screenwriter came up with.
This film shows many changes through Jimmy’s character arch. Ranging from how he deals with defeat, the idea of overcoming, the notion of saying yes to new situations and most importantly, perseverance. Losing a job that you were so accustomed to is very difficult. Then trying to find something new takes substantial amounts of courage. Jimmy finds a new dream, a new outlook on life through his job at the waffle house.
You can’t be a king forever and only until you appreciate your servants, may you become king again. I really admired Jimmy’s attitude of becoming a server at the waffle house. In medieval times, a server was called a servant and that is where that term comes from. Servants never got paid at all because they were servants. Since then society has come a long way, being a server is a lucrative job that can afford people to live. Jimmy decides to put in his time for 1000 hours, learning the ins and outs of the business to buy his own restaurant. This is easier said than done because he has to make serious lifestyle changes and sacrifices that affect him and his wife, who is his biggest doubter throughout the film. What I learned the most from this film is that in life, you need to play the cards that are dealt. No matter what they are, you need to make the best of the situation with a good attitude because if you don’t, then you will not be very happy in this lifetime. Remember, “The Zos Knows”. David Zosel If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo |
Month May 2019
30 Ads in 30 Days – Ad 21 – Truly Spiked Sparkling Water
Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I decided to promote alcohol water, Truly Spiked Sparkling Water. I had two of these last night, and holy cow it sure does have a kick! Here is ad 21 of 30.
What do you think?
Remember,
“The Zos Knows”
-David Zosel
If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo
30 Ads in 30 Days – Ad 20 – TOMS
Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I decided to tell a story to bring perspective for TOMS shoes. Advertising is most powerful when we use storytelling as the focal point. Here is ad 20 of 30.
What do you think?
Remember,
“The Zos Knows”
-David Zosel
If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo
30 Ads in 30 Days – Ad 19– Carmex.
Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I decided to do Carmex and exploit a bad truth about the product. Luke Sullivan, the author of “Hey Whipple, squeeze this!” said to find truths and exploit them. He also emphasized that even if the product truth was bad that it was even better to advertise it. Carmex has a myth about their product that they use fiberglass to cut your lips to make the consumer addicted to it. So, I exploited it. Here is ad 19 of 30.
What do you think?
Remember,
“The Zos Knows”
-David Zosel
If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo
30 Ads in 30 Days – Ad 18 – Santa Cruz Peanut Butter.
Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I decided to highlight the product truth that Santa Cruz makes organic peanut butter. Their brand positioning is that it is true peanut butter, and they are so passionate about it that they are peanut butter conspiracy theorists. This would be the twist. So, here is ad 18 of 30.
What do you think?
Remember,
“The Zos Knows”
-David Zosel
If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo
30 Ads in 30 Days – Ad 17 – University of St. Thomas Football.
Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I wanted to make an ad that addressed a hot button issue: The UST football program and athletics are kicked out of the MIAC. This is a new opportunity to recruit even better athletes, particularly football players, to join the school to make a bid to go DI over the next 12 years. It is a football recruitment ad, inviting athletes to create a new legacy beyond the MIAC. So, here is ad 17 of 30.
What do you think?
Remember,
“The Zos Knows”
-David Zosel
If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo
30 Ads in 30 Days – Ad 16 – Vanderpump Dogs
Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I challenged myself to do a dog adoption ad. I tried to steer away from the status quo of adoption shelters. My goal was to connect people on the truth that no one likes to be put down, and neither do dogs. Most dog shelters try to get dogs in and out as fast as they can, otherwise, they will be put down. Vanderpump Dogs prides themselves on treating dogs like royalty, keeping a select amount of dogs to stay with them until they are adopted by the right owner who will treat them by Lisa Vanderpump’s standards. Just this year, she has found homes for over a thousand dogs. Here is my take on what she does and how I would advertise her foundation. It is very outside of the box. So, here is ad 16 of 30.
What do you think? I think it can work very well if I could further develop this ad with more than 24 hours. I also don’t think Lisa Vanderpump would like the extreme’s of this ad very much. But, this is what you can do when you are working on your student book. Being crazy, outrageous, and silly are all acceptable. But, in the real world of agency life, your client may either love this or send you back to the drawing board.
Remember,
“The Zos Knows”
-David Zosel
If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo
30 Ads in 30 Days – Ad 15 – Love Beauty and Planet Dry Shampoo
Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I wanted to go out of my comfort zone and do a product for women. Most dry shampoos contain natural gases like propane in order to for the product to stick and hold to your hair. But, Love Beauty and Planet’s dry shampoo contains only vegan ingredients, making this shampoo healthier for your hair. So, here is ad 15 of 30.
What do you think?
Remember,
“The Zos Knows”
-David Zosel
If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo
30 Ads in 30 Days – Ad 14 – Graf Hockey Skates
Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I wanted to do a hockey ad. I challenged myself to do a body copy ad with roughly 100 words. So, here is ad 14 of 30.
What do you think?
Remember,
“The Zos Knows”
-David Zosel
If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:
30 Ads in 30 Days – Ad 13 – Temptations Treats
Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I chose Temptations Treats for cats. I use these treats so my cat will love me enough to not eat me. I have always loved Alfred Hitchcock’s photos with Leo the MGM lion, so I decided to do something fun with the art direction. So, here is ad 13 of 30.
What do you think?
Remember,
“The Zos Knows”
-David Zosel
If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:
30 Ads in 30 Days – Ad 12 – La Maison Du Chocolat Paris
Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I decided to do a 90/10 ad. This is where the ad meets the consumer and invites them to participate. So, here is ad 12 of 30.
What do you think? How do you perceive it?
Remember,
“The Zos Knows”
-David Zosel
If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:
30 Ads in 30 Days – Ad 11 – Brickmania
Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I choose Brickmania, a brand that licenses parts from LEGO and creates historical kits. I tried hard not to make it look like it was a LEGO branded ad, but more of a reenactment ad to highlight the brand’s differentiation in the marketplace. Therefore, since it is a lesser known company I used a call to action in the ad to bring the inquiring consumer to the company’s website. So, here is ad 11 of 30.
What do you think? How does it make you feel?
Remember,
“The Zos Knows”
-David Zosel
If you want to support my writing and for me to be able to create more content you can make a donation to either of these links:
The Zos Knows 