30 Ads in 30 Days – Ad 18 – Santa Cruz Peanut Butter.

Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I decided to highlight the product truth that Santa Cruz makes organic peanut butter. Their brand positioning is that it is true peanut butter, and they are so passionate about it that they are peanut butter conspiracy theorists. This would be the twist. So, here is ad 18 of 30.

 

SCConspiracy.jpg

Santacruz.jpg

 

SCConspiracy.jpg

What do you think?

Remember,

“The Zos Knows”

-David Zosel 

If you want to support my writing and for me to be able to create more content you can make a donation here: Venmo

 

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