Jeremy Carson, a Creative Director based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I decided to do Carmex and exploit a bad truth about the product. Luke Sullivan, the author of “Hey Whipple, squeeze this!” said to find truths and exploit them. He also emphasized that even if the product truth was bad that it was even better to advertise it. Carmex has a myth about their product that they use fiberglass to cut your lips to make the consumer addicted to it. So, I exploited it. Here is ad 19 of 30.
What do you think?
Remember,
“The Zos Knows”
-David Zosel
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