I am the Kung Fu copywriter, and I have mastered the philosophy of emotional content, which is like a finger pointing to the moon. Don’t concentrate on the finger or you will miss all that heavenly glory. Being a copywriter, you need to understand emotional content, universal truths, and to learn how to write with a style of having no style. This is because you need to be chameleonic and write with different voices for different voices. You have to know how to become creative and technical to become unstoppable. I strive to become the greatest Kung Fu Copywriting master, and wouldn’t it be cool if __________ Agency was the place that gave me my start?
Remember,
“The Zos Knows”
-David Zosel
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