Day 4 at CP+B Crash Course Journal.

It’s 11 pm on a Thursday as I’m writing this, meaning in an hour it will be Friday. Holy cow. My first week has flown by. Honestly, I don’t want it to be the weekend because I’m having too much fun working with everyone. Another part of this is that I don’t know what to do in Boulder. Having a car would help my sense of adventure, but I do need to make an effort to enjoy the mountains in the summer.

Today was good. Initially, I was a little nervous about our meeting with the CD and ECD, but I got over it pretty quickly after I presented my first idea. I learned a lot from both of them and how my team was piggybacking off of each other’s ideas.

The overall arching theme of today’s session with the ECD and CD was that we need to find the big idea for the campaign. But, to solve that, we need to solve the tension and the question that is in the client brief. Easier said than done, especially with this client due to the lack of knowledge that is available on the brand. Hell, I haven’t even tried the product because it isn’t available.

But, here is the thing. The ECD said that sometimes you can’t drive the car before you make the campaign. Little did he know that I went and test drove a Mini Cooper before making my Mini Cooper campaign for my portfolio.

Anyway, the solution to the brand is rooted in the brief, and this is how you can get to the big idea.

Another takeaway was to intersect the insights that we all gathered with the brief to figure out how to convince people to love the product.

Advertising is 1+1= -15. That is why I love it.

So, with all that has been learned, my team needs to work fast to bucket all of the insights, create themes, and intersect them with the brief.

This is not an internship at all. This is Crash Course, a program designed to throw people in a room for six weeks to miraculously concoct a winning campaign that will make a brand famous. This is like a social experiment. I do not think that people who work here who used to be interns understand the difference between an internship and Crash Course.

Therefore, I am talking to writers and art directors. I’m asking to help on whatever campaigns they’d like help on. Slowly, I am creating a rapport, and hopefully, soon I will have more work on my desk to be able to stay late at the office to prove my worth as a creative at CP + B.

This experience is what I am making of it, and I can’t wait to do more and to learn even more.

Take notes. Lots of them. Everywhere I go, I carry a notebook. I never know when I’m going to learn something.

Soak it all in, David.

Time for me to sign off, and go to bed.

Sweet dreams, Boulder.

Don’t let the bed bugs bite, Minneapolis.

Hug the fur babies for me, Kaley pie.



“The Zos Knows”

-David Zosel 

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