Jeremy Carson, a Creative Director, based in LA, wrote an article of why you should challenge yourself to make 30 ads in 30 days with 30 different brands. This sounded like a fun challenge. For today, I chose SLIPXSOLUTIONS, a luxury bath mat. This is an absurd product to do an ad for. I wanted to make an ad for a magazine and to make it look and feel like a very old school ad that would break all of the rules. The market I am trying to hit is the millennial female market that likes unnecessary beautiful things. You know, basic girls. God Bless them. I wanted to talk in a snooty tone, suited for a women’s magazine like Cosmo, People, or whatever magazines women are reading. I don’t know.
Moreover, the left side is the front page of the ad. Once you turn the page, then you will see the right side. You probably have to zoom in to read the copy. Thank goodness for technology.
Here is ad 26 of 30.
What do you think?
“The Zos Knows”
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